I'll join the chorus and say that, hey, YouTubers? You don't need Twitter either.
I posted my videos and reposted and boosted them on that platform for years, I had over 30k followers on one account, and 10k on another. How many actual views on my actual videos did this promotional effort translate into? Barely over 2000 views on my channel...
Every social media with a For You algorithm is designed, fundamentally, to make you engage ON the platform, and NOT engage anywhere OFF the platform. This is not unique to Twitter, but Twitter is uniquely worthless as a means to drive traffic, conversation or interest to literally anywhere else on the internet.
If you try to drive engagement on Twitter, you can get tens of thousands of retweets on a viral post, but barely a few dozen clickthroughs to your stream, your new video, your Patreon, your whatever.
And for those insignificant returns you have to endure the endless pornbots, the endless genAI spam accounts, and the triumphant rampage of fucking bluecheck Nazis who may descend on your post at any moment, and who you can't even fucking properly block anymore.
It's not worth it. As a business decision, it simply is not worth it.
I know you might have your old group DMs on there, or maybe it's where you have your shitposting community, or people who you want to keep in touch with, and I understand that. So if you're going to stay on Twitter, stay on Twitter for THAT. Do not delude yourself into believing its necessary for your business or your livelihood, because it just isn't anymore. Literally any other social media will give your work better visibility, and better chances at driving traffic.
At the very least, start posting on other sites, and tell your twitter followers to join you there. Start building yourself new audiences, so you can ease the transition out. It's very annoying to reply to your own tweets with "please follow me on [other site]" but unless you ask people, they will not do it.
germansingergirl
snowghoul
discoholicmusic
