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[thatbuffguyinclass-blog]

Social Media Module, Research Activity #1, PH 402

San Diego County

1. Their page does not respond to people who comment. This deters engagement.

2.They need to publish their posts between 4-8pm which is when people get off work.

3. I follow Gary Vaynerchuk and he says to boost engagement you have to post more often, up to 7 posts per day. Currently County of San Diego averages 2.35 posts per week.

4. County of San Diego facebook page does not use hashtags. The reality is that in this day and age using hashtags benefits you. It allows people searching hashtags to come across your post.

5. Facebook now has a polling option so they could ask questions or take polls on many of the issues going on around San Diego County which would also in turn increase people sharing that specific post and end in more people liking their facebook page.

City and County of San Francisco

1. One thing I think this page does a lot better is that they engage in conversations with their users and respond to comments on their page. They don’t respond to enough people in my opinion but it’s a step in the right direction.

2. San Diego County facebook page does a better job with frequency of posts and that’s something that the San Francisco page could definitely improve on. They average just 1.63 posts per week.

3. San Francisco also missed the mark with their timing of posts. It seems crazy that they can’t look at the analytics and find better times to post content.

4. San Francisco does a good job of using hashtags with their posts. The average of 1 post per week is even worse when you look at the fact that they post about the events for the weekend once a week. That means some weeks they post nothing about their city or county that could educate their people.

5. San Francisco has a great culture and great scenery they need to have monthly “submit your photo to make it our facebook banner for the month” or things that will increase engagement.

@globalcommunicationproject

[ph402fall2016-blog]

@globalcommunicationproject

Hola, I really enjoyed reading your post. There were a lot of good points that were made in regards to ways in increasing these cities online activity. I agree with the points that you made such as: posting between the hours of 4-8 pm because that is the time people are more prone to be on their social media accounts, the polling option and asking questions that pertain to their target audience. Both of these counties and cities are very popular and they both need to increase their postings on social media in order to get a bigger following base. You made some great points! :)

[phgirlatsdsu-blog]

Social Media, Part 2, Analysis Activity, PH 402

@globalcommunicationproject

[ph402fall2016-blog]

@globalcommunicationproject

Hi, I completely agree with all the points that you made. I agree with creating two separate accounts; one for the city and one for the county of San Fran. I also agree that both of these counties have to post more frequently and try to relate more to the audience that they are trying to target. I also really like the idea of both cities posting more pictures rather than lengthy posts because they would most likely attract more attention. People on social media like to look at pictures and be entertained. Overall, I think you did a great job with your suggestions.

[ph402fall2016-blog]

Social Media, Part two, Analysis activity #2, PH 402

@globalcommunicationproject

Analysis Activity #1

When comparing the web page for the city of San Francisco to the city of San Diego, there are some major differences. The city of San Diego seems to be more active with about 2.35 posts each week, while SF only posts about 1.5 posts per week. I do feel that SD is better at trying to keep relevance to what is going on around the city. This past week, they had two posts about veterans and veteran’s day and they had two posts about the elections, with a random post in between. San Francisco has only posted one thing in the past two weeks and it was an inspirational quote. They only got 25 likes on the post and no comments. The other post was posted in October and it was about the voting deadline with only 5 likes. The city of san Diego averages about 53 likes per post with one post from last week reaching 115 likes (Veteran’s day post).

City of San Diego

1. They should post more frequently in regards to things are that happening locally, since they only post about 2.35 times per week

2. They should target certain demographics for certain posts and try to be relatable to the audience that they are trying to reach.

3. They should also start using hashtags and start sharing posts from other pages that they think might be relatable to some of their target audience. Using hashtags will allow those who are looking for certain hashtags to be able to find your posts.

4. The city also needs to start responding to the comments that are being made on the page because if not, then it could deter the audience

5. They should publish posts between 4-8 pm, which are the times that most people will be getting out of work and will most likely be on their social media accounts.

City of San Francisco

1. The city of San Francisco needs to build a better following base and needs to assess the type of demographics that they are trying to target.

2. They already use hashtags, but they should use more hashtags that are hopefully more relevant to the target population that they are trying to reach.

3. Although they do use hashtags, they only post about 1.5 times per week, which is less than SD county. This will not allow them to build that social connection they are seeking.

4. They should also try to check in to more places that they host events at  so that those who do follow them see that this page is relatable and also promotes such events

5. They do a great job at responding to the comments on their posts, but they need to actually post more and respond more to their audience so that they can build that relationship that is needed.

[fortheloveofpublichealth-blog]

Entertainment, Part three, Research Activity #5, PH402

Activity #5:

Song #1: Where is the love? by Black Eyed Peas

The primary goal of this song is to bring back love, respect, and kindness to the world. The message that they want to communicate is that we’re letting hatred and violence take over, and how the world has loss compassion and respect towards one another. There are already so many problems in the world like poverty, war, and tragedies and the last thing we need is a world that lacks love and compassion towards one another. The song is trying to persuade people to come together during these difficult times instead of fighting against each other. The route of persuasion used would definitely be peripheral, because it’s more emotional and relies on other cues to get the listener to agree with the message. I believe the song is very effective and pulls at the heartstrings and opens people’s eyes to what’s going on in the world and the need for change.      

Song #2: Imagine by John Lennon

The primary goal of this song is to in vision a world that allowed people to be at peace, free, and with no worries. A world where we’re all equal and there’s nothing to separate us like religion, social class, or race. Hoping for a world where we all come together and work as one. The route of persuasion would be peripheral because the song again more of an emotional appeal and easily creates a belief change of a better world by listing all the things we would no longer have to worry about. I believe this song is super effective and reestablishes hope that one day we can live in a world like this.

@globalcommunicationproject

[ph402fall2016-blog]

@globalcommunicationproject

Hi, I really liked the interpretation of the songs that you chose. I do believe that these songs are similar in the ways that you have described and they also differ. I personally chose the same song you chose, “Where is the Love?” because it has such a strong message and many people can relate to the song, especially now with all the hate crimes that have been occurring because of our recent election results. Great job overall!

[publichealthprib95-blog]

Entertainment Education Module, Research Activity #3, PH 402

Activity #3

Sell:

The goal of this piece is to sell because it is promoting milk products but has very little informative or behavior changing aspects. Although it is somewhat entertaining, I would argue the main goal is to sell milk products. The destination is somewhat unclear, as we discussed in class the ‘got milk?’ Campaign is somewhat unclear about whom they are targeting or what is their overall goal. I believe they are targeting a wide audience in order to encourage people to buy and consume more milk. The channel is most likely a billboard or a poster in a public place. Overall, this health promotion was not very effective but the channel of advertising in public places and billboards definitely helped promote and expand the brand.

Inform:

The goal of this piece is to inform the target audience about the health benefits on your body when you eat healthy foods and exercise. This is the goal because the picture clearly displays what your body looks like internally and externally if you exercise and eat healthy versus the alternative. The destination of this piece is probably middle-aged men due to the models that are utilized in the advertisement. The channel would probably be public billboards and print advertisements in magazines. I think this channel is effective because the image will capture the attention of many in the target population when placed in a public place with high traffic and exposure.

Change Behavior:

The goal of this piece is to scare smokers into changing their behavior and to scare non-smokers into not smoking at all. I think this is the goal because the health promotion uses facts that are alarming and also portrays a cigarette as a weapon in order to demonstrate how deadly it is and to motivate a change in behavior. The destination is smokers who may be thinking about quitting or people who may be thinking about starting to smoke. The channel would be a billboard or advertisements in public and in print such as magazines. This is an effective channel because it will capture the attention of the target audience in a public place where many members of the target population will be exposed to the ad and it can use scare tactics to influence a behavior change.

Entertainment:

https://www.youtube.com/watch?v=DX9JR1A7rf0

When the module discussed entertaining to persuade as a method of health communication programs the first health promotion ad that I thought of was the Helen Mirren Budweiser commercial from the Super Bowl. The goal of this advertisement is to entertain and capture the attention of the football fans watching the game during the commercial break. The destination of the promotion is football fans watching the super bowl that are drinking alcohol. Once the attention of the target audience is captured, the advertisement is able to deliver a health message (do not drink and drive) that is more persuasive. The channel of this piece is the television because it is a TV ad. I think the channel matched the piece well because people in the target audience often watch the commercials during the Super Bowl because it is widely known that they are more entertaining so this was a good channel for getting the message across and is relevant to the actions of the target audience at the time of exposure.

@globalcommunicationproject

[ph402fall2016-blog]

@globalcommunicationproject

Hi, I really liked the examples that you used for the activity. I liked the sell example because a lot of the time when companies are trying to sell their product, they will try to sell it based on what is appealing to the eye. Obviously for this example, it could be targeted towards men and women, depending on what point of view you look at it. For the second example that you used, the image really does work well because it does give people a perspective on the kind of food that they are in taking. Overall, I really think you did a great job on your examples.

[ph402fall2016-blog]

Entertainment Education, Research Activity #5, PH 402

@globalcommunicationproject

Two songs that are fairly similar are, What’s Going On by Marvin Gaye and Where is the Love? by The Black Eyed Peas. They are similar in the message that they are trying to convey, which is anti-hate and a greater unity among people. The lyrics are also very similar and they are both relevant to what is going on in that time era. They are different in the sense that the Black Eyed Peas song is directed towards a more global perspective and the Marvin Gaye song seems to be targeting the black community. Neither of these songs violate the contract and the songs are both very effective.

[ph402fall2016-blog]

Entertainment Education, Research Activity #3, PH 402

@globalcommunicationproject

1. Sell

https://www.youtube.com/watch?v=r_XFHaQRm4g

This diet pill commercial is a great example of marketing a product. The goal  of the commercial is to sell the product because it is targeting people who want to be able to lose weight fast without having to try hard at all. I think the destination of the paper is to target those who do not want to try hard and are looking for a quick fix. Due to the fact that the this is a commercial that has a specific target audience, it is part of the sell channel.

2. Inform

http://www.cdc.gov/vhf/ebola/about.html

The purpose/destination of website is to inform people on what Ebola is and ways that it can be transmitted, and that is why it falls under the “inform” category.  The goal of the piece is to educate the public, since it is a public website on what ebola is and the dangers of it. It targets people who have concerns about ebola and the channel is informative in regards to the health topic that is being discussed.

3. Change Behavior

https://thisfreelife.betobaccofree.hhs.gov/

the goal of the piece is to primarily get the LGBT community to live a tobacco free life. The destination is to increase awareness about the dangers of tobacco. The channel that it targets is to change a behavior amongst a community and it does match well with what the campaign is trying to achieve.

4. Entertain

https://www.youtube.com/watch?v=UnW3xkHxIEQ

I believe the goal of the piece is to entertain the audience, with a small portion of talking about real current events. The destination is to entertain the audience because this talk host is known for his sarcastic humor in movies that he has done before. The channel is to discuss important topics in a more satirical way and it does a great job at it.

[ph402fall2016-blog]

Entertainment education, Research Activity #1, PH 402

@globalcommunicationproject

The first video, Hillary Clinton on Between Two Ferns, is a great example of entertainment. This show with Zach Galifianakis is known to be satirical and extremely sarcastic. One usually knows what to expect when going on the show that it is going to be a lot of sarcasm with the topics that are being presented. Zach is known for his role on the Hangover films, which are adult humor films. In the video, Hillary did not seem to impressed with his questions, but that did not stop him from trying to entertain the public on some of the serious issues that deal with our country.

The second example is an example of news because it is providing information regarding a serious public health issue. This piece provides information about Zika and why men should stray from trying to conceive a child for at least 6 months if they have traveled to a country that is at high risk for Zika because the infection can be transmitted via semen. This is used to provide information for the public on how to stay safe and ways to take precaution to avoid being at risk.

[publichealthprib95-blog]

Sources, Research Activity #5, PH402

This is an image of a Carl’s Jr. Advertisement in which they are trying to promote eating food from their fast food establishment. The message is to eat their food. The source is a super model who is very attractive. This source is incredible inappropriate and irrelevant to eating fast food. In addition, it is also somewhat offensive to use sex appeal tactics to encourage the target audience, probably men, to eat at a fast food restaurant. I believe a better, more appropriate choice for reaching the target audience would be to show images of the food close up or have a promotion about a deal they are offering when buying food from Carl’s Jr.

@globalcommunicationproject

[ph402fall2016-blog]

@globalcommunicationproject

Hi, I completely agree that using models to target a certain audience is extremely inappropriate. They are objectifying the woman by using her to make the meal appealing to men. This causes men to believe that all women should look like this no matter what they eat and if they don't, then that means that they are not taking care of their bodies. This also makes it seem that this is the body that you will have even if you eat Carl’s Jr. It makes it seem as if eating this is healthy.

[ph-402]

sources, part 5, research activity 5, ph 402

The very first thing that I think of is celebrities that endorse weight loss products, such as teas or diet pills that are suppose to make you lose weight faster with minimal work. It is clear that these people do not just take these products and magically remain thin, they are often exercising regularly and intensely but fail to mention that when they endorse these product. People then believe that these kinds of products and do things for them that they do no even do for the person advertising them. Although it allows the company to reach a large amount of their audience, once there it fails to deliver and they lose their credibility. If there was honesty among the endorser as to how much the product actually help in leu of other things, then it would make the celebrity a very appropriate channel but the misguided information leads to a lack of credibility.  

[ph402fall2016-blog]

@globalcommunicationproject

Hi, I really enjoyed reading your post and completely agree with what you are stating. In my opinion though, I agree with what you said about the companies losing their credibility once the product has been tested and failed, but at the same I do believe that it can also gain them more popularity. These such teas and diet pills are endorsed by so many celebrities and since we live in a generation where celebrities consume so much of our knowledge and they are what is trending. Many people do try these diet routines only to find that it didn’t work and they might stop supporting that product, but if the same celebrity endorses another product, those same people are most likely going to try it out because in their eyes, they live to be just like these celebrities.

[ph402fall2016-blog]

Source, Part six, Research Activity #5, PH402

@globalcommunicationproject

http://abcnews.go.com/GMA/video/kids-photoshopped-fat-anti-obesity-campaign-19363699

 This anti-obesity campaign went wrong in the sense that they made healthy children look obese. Many people were outraged because these images went out all over California and in a sense, it is false advertisement. Parents did not feel it’s okay to make these children look heavy. A choice that is better to reach the audience would be to maybe have a video of children exercising and eating healthy diet, then state the facts as to why exercise and nutrition are good for preventing obesity.

[ph402fall2016-blog]

Source, Part four, Research Activity #4, PH402

@globalcommunicationproject

This health communication message on breastfeeding really helped me change my lifestyle because I know that there are many benefits to breastfeeding. I am currently still breastfeeding my son and it has become a lifestyle for the mean time. I know the benefits for him and myself, so I am glad that we have both been given this great bonding and beneficial opportunity.  

Having a healthy diet has become part of my daily lifestyle. I know that with a healthy diet, I feel good about myself and my health. I am also glad that I have a healthy lifestyle because I am able to show my son that this is the food that he should be eating on a daily basis.

[ph402fall2016-blog]

Sources, Part two, Research Activity #2, PH402

@globalcommunicationproject

Donald Trump:

https://www.youtube.com/watch?v=3ejrc3Elwdk

This video is a great example of Donald Trump trying to be relatable with his target audience.  The woman that he calls up to the stage is Hispanic and he kept having to repeat himself on the fact that he had nothing to do with this woman voting for him, it was all her. He them took the magazine from her hands and tried to make it seem as if he does not like being photoshopped and just trying to relate to his audience.  

 Hillary Clinton:

https://www.youtube.com/watch?v=e6sQTlGWiBg

In this clip, Hillary Clinton is being interviewed by Latino journalists and she tries to be relatable by saying that she has worked with many Latinos throughout her career. She claims that her first experience with working with Latinos was when she was young through her church. She babysat Latino kids.

[ph402fall2016-blog]

Sources, Part five, Analysis Activity #1, PH402

@globalcommunicationproject

I personally do not believe that this ad is an appropriate choice because it is not as relatable as one would like. I know that I myself do not know who the actress is so she doesn’t draw my attention. There is also too much speaking going on, rather than action. Many people are visual learners and I feel as an ad with a car crash or police officer approaching a winder or maybe something a little more dramatic would have been a better choice for a DUI ad.

[lets-public-health-402-blog]

Messages, Part One, Research Activity #1, PH402

Example of Campaign Objective 1 – Announce

This is a good example of the first campaign objective (announce) because it directs individuals as to where and when they can obtain the health services provided by the Gilmer County Health Department’s Health Fair, the types of services they will offer and how much they will cost. It also provides a number that all interested individuals can call for additional information and motivation.

Example of Campaign Objective 2 – Advise 

The above is a good example of the second campaign objective (advise) because it provides a simple, factual statement about the benefits or positive impact of getting vaccinated. Not only does this piece of advice reinforce existing knowledge that everyone should receive his or her flu shot each year but it also presents potentially new knowledge by specifying how many influenza-related illnesses were prevented due to the vaccine during the 2014-2015 flu season.

Example of Campaign Objective 3 – Activate

http://www.prnewswire.com/news-releases/ralphs-and-feeding-america-partner-on-campaign-to-fight-influenza-and-hunger-300323332.html

The above link leads to an article that discusses the partnership that Ralphs has made with Feeding America to prevent the spread of both influenza and hunger nationwide. This new health and wellness initiative is a good example of the third campaign objective (activate) because it helps motivate or persuade individuals to get their flu shot. It does so by expressing that “Ralphs will donate one meal through the Feeding America network of food banks for every flu shot administered at its in-store pharmacies” (PR Newswire, 2016). This may influence more people to get their vaccine because in doing so they will be helping those in need.

Example of Campaign Objective 4 – Advocate

Even though it is old, this is a good example of the fourth campaign objective (advocate) because it is a public demonstration that readily embraces and promotes the women’s suffrage movement. This image shows women marching for the right to vote during the presidency of Woodrow Wilson.

Example of Campaign Objective 5 – Combined Objectives

The above is a Budweiser commercial that aired in 2014. It is a powerful 60-second ad that includes three of the campaign objectives: advise, activate and advocate. This video achieves the “advise” objective by reinforcing existing knowledge that one shouldn’t drink and drive and reminding the target audience that #FriendsAreWaiting for them to get home safely. This video achieves the “activate” objective by motivating or persuading the audience to act on the advice presented. They do so by appealing to the audience’s emotions. This emotional content is called the “heat” of health communication. Finally, this video achieves the “advocate” objective by embracing and promoting responsible drinking. Because this ad was created by a beer company, it carries a lot of credibility and integrity thus allowing it to resonate deeply with the target audience.

@globalcommunicationproject

[ph402fall2016-blog]

@globalcommunicationproject

I think that the example that you used for “announce” is a really good one, but I do believe that it can be overlooked. Since there are clowns in the image, it can seem as if the announcement is directed towards children and maybe some might not take seriously, especially men. The other issue with it is that the font on the image is relatively small so that can also be an issue and it is also not really eye catching. There is too much blank space, but if someone were to read it, it does provide great information!  

[calilove619-blog1]

Message, Research Activity #1, PH 402

@globalcommunicationproject​​

[ph402fall2016-blog]

@globalcommunicationproject

I think that you chose really great examples for your campaign objectives. The one that was really touching to me was the one that you used for “announce.” I have a baby and although he is not obese, I always make sure that we eat relatively healthy. I am also an intern where we focus on the prevention of childhood obesity and diabetes through nutrition and exercise, so I am always working with children. We are currently at three elementary schools that have failed the physical activity tests that have been given by the state and we exercise with them through a program called IMPACT (Increase Movement and Physical Activity in Class Time). The image that you used really targets parents and others who are involved in these children’s lives because it educates them on the consequences of obesity.

[ph402fall2016-blog]

Messages, Part four, Research Activity 4, PH402

@globalcommunicationproject

From a McGuire perspective, this ad is directed towards women. It targets them in the sense that many women have self-image issues when it comes to their weight. It uses the color pink, because women are the ones that are more concerned with their appearance. The drink that is being poured seems to coagulate into a ball of fat.  From Kotler’s perspective, The place is in New York City or women being in the place of needing a transition in their life. The product is to reduce sugary drink consumption. The price is that if you chose to drink sugary drinks, you will continue to gain weight. Lastly, the promotion is to target women. I would personally go with McGuire’s perspective on this ad because it does get a more personal reaction.

From a McGuire perspective, this ad is directed towards a younger population. It could be in a more ethnic area and targeting that audience. It is directed to a more personal level because it makes people think about the partner/s that they are with and the possibility of getting tested. The color, red, that is used is the standard color for HIV. It draws concern as an emotion because one needs to be more cautious. From Kotler’s perspective, The product is to get more people to get tested for HIV, The price is that if you do not get tested, then you run the risk of getting HIV. The place can be in possibly a rural area or an area with a younger population. The promotion is to target people who are sexually active to get tested for HIV. I personally believe that Kotler’s perspective is more effective in this model because it is there to make people aware that they should get tested for HIV or and STIs. It can get a reaction at a more personal level because it make people think about the person or partners that they are involved with.