Modern Weekly (周末画报) and Nicola Formichetti present the nine emerging designers from China.
Source: Nicola Formichetti's Tumblr
RMH
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Cosimo Galluzzi
TVSTRANGERTHINGS

shark vs the universe
Game of Thrones Daily
Mike Driver
Three Goblin Art
DEAR READER
Today's Document
Stranger Things
Keni
macklin celebrini has autism
Aqua Utopia|海の底で記憶を紡ぐ
almost home

Kaledo Art

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Xuebing Du
Lint Roller? I Barely Know Her
seen from Colombia
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@ph7the3rd-blog
Modern Weekly (周末画报) and Nicola Formichetti present the nine emerging designers from China.
Source: Nicola Formichetti's Tumblr
Answer to the Chinese Market: Youku + Luxury Brands
Youku’s Transformationion The world is indeed watching Youku.com Inc (NYSE:YOKU). Youku (优酷) was founded by Sohu’s former president, Victor Koo, in Beijing, China. Its IPO on the NYSE on December 8, 2010 totaled a whooping $202.85 Billion in gross proceeds. Although followed closely by Tudou, Inc (NYSE: TUDO) and other big names in the Internet sector, Youku is still far ahead in the game, proven by its financial prowess and popularity. According to 2011 Q2 financial statements, Tudou’s (土豆) net income totaled $17.82 Million, with an increase of 94.5% while Youku’s net income totaled $30.6 Million, with an increase of 178%. Youku’s monthly viewership in June has reached 6.3 Billion, approximately 2.5 times that of Tudou’s.
Youku’s success is not only attributable to the video quality but also its lightning speed in presenting new features. Its numerous constant introduction of live shows, licensed content from over 1,500 independent partners, and the the promotion of the hottest events are directly challenging the unshakable authority once enjoyed by TV, quickly redefining the meaning of entertainment for today’s Chinese youth. Who is Miss Puff? One immensely popular original from Youku worth mentioning is a slice-of-life cartoon called Miss Puff (泡芙小姐), in which the protagonist, Miss Puff, spends her days philosophizing the meaning of love with the different men she encounters in her lonely city life. The power of Miss Puff lies in its realistic portrayal of the lives of today’s urbanites. Her thoughts, philosophies, and idealistic nature are often admired and praised by China’s educated young. The comments left by the viewers reveal, to a large extent, the viewers’ attitudes toward the modern products and novel ideas shaping Miss Puff’s life. Miss Puff Viewer Demographics:
1. Gender distribution shows that male audiences constitute 51.36% while the female audiences constitute 48.64%
2. Age distribution shows that the two largest groups of viewers are from the 22-29 and 21 and below age groups, resulting in approximately 57.72% and 25.61%, respectively *
3. Employment distribution shows that the two largest groups of viewers are made up by students and white-collar workers, resulting in approximately 33.95% and 33.46%, respectively *
4. Geographical distribution shows that the three largest concentrations of viewership come from Beijing 25.54%, Shanghai 11.73% and Guangzhou 11.94%
* Estimated from the graphs Market Psychology One thing worth noting is the embedded marketing (sponsored or not) in the Miss Puff series. In episode 8, Miss Puff’s Lipstick, one simply can’t deny the presence of the Mac laptop, Yves Saint Laurent Rouge Volupté, a Marlboro cigarette pack, and an Alexander McQueen Leopard Pony Skull Box Clutch, which form the backbone of a modern, cosmopolitan lifestyle that many of China’s young are envisioning and working tirelessly for.
Another noticeable show on Youku is Naked Wedding (裸婚时代), a TV series portraying today’s post-80s couples’ changing attitudes about the necessary components of a marriage – a nice car, homeownership and a heavy-duty bank account. The two protagonists’ brave decision to marry without any of those three has personally spoken out to each one of the audiences (consisted mostly of those from the 22-29 age group). The important takeaway message from these two shows is an open-ended question for the luxury brands: how to capture this market of hot-blooded youth? Youku + Luxury Brands Many of Miss Puff and Naked Wedding’s viewers are educated, under 30 and harbor the same rags-to-riches dream. Those viewers won't be able to casually afford a Louis Vuitton Neverfull and certainly don’t have the luxury to line up in front of an Apple store for the release of the newest i-whatever gadget like the average American consumers. Still, those don't stop them from dreaming of a cosmopolitan life equipped with a Mercedes-Benz, iPhone, and Louis Vuitton bag.
These viewers are actually at an important crossroad in their lives facing a consumerist rite of passage– a transition in which they are learning to become consumers. Here’s where the luxury brands can fill in the gap. If the brands are able to teach the Chinese young to associate luxury from an early stage of their life, it is likely the Chinese youth will turn it into a lifelong pursuit. It’s up to the brands to understand what drives the post-80s Chinese young, who are increasingly gaining momentum as the next big buyers.
Youku remains too lucrative a choice to bypass. The advertising on Youku remains oligopolized by a few foreign carmakers, home appliances brands, and KFC, leaving a pristine market for luxury brands to break into. The numerous indie projects also provide ample sponsorship opportunities for the luxury brands. To continue Miss Puff’s winning streak, Youku introduced One Step Away (幸福59厘米), a Philips-sponsored movie series exploring the varying themes and perspectives of happiness, to an entertainment-hungry crowd. The stories are diverse, full of colorful local characteristics, and none of the overplayed TV clichés. It’s not surprising to see it as a hit among the educated, urban young. If luxury brands can cash in on the vast potential behind the indie projects and the video commercials, they will no doubt secure their places in the hearts of the Chinese young during the consumerist rite of passage. Perhaps the answer to the Chinese market is just one step way.
Graphs: Youku.com
Article: pH7 THE 3rd
China Infographics
In a nutshell:
1. 2020: China’s luxury consumer base is expected to expand from 80 Million to 180 Million people, with a 125% increase
2. 2010-2020: China will enter the world scene as the #1 luxury goods consumer, overtaking Japan
3. 2015: Chinese consumers online will reach 780 Million with the help of cheap phones (* largely made possible by China’s dominant Shanzhai subculture)
4. 2015: Growth of the Chinese E-Commerce consumer base will reach 520 Million
* Personal forecast
Photo: Strangeloopnetworks
Article: pH7 THE 3rd
Brand New China's Steampunk Patriarch
Yin Xiang Kun (尹相锟)'s 2010 China Central Academy of Fine Arts Jewelry Design Graduation Exhibition
Yin Xiang Kun's jewelry brand: Skeleton Beauty
尹相锟的手饰品牌:骸之美
The name, Yin Xiang Kun, hardly rings a bell with most Chinese consumers, or even the chicest Beijingers. But Yin was an unavoidable addition to Brand New China, China's hottest, high-end boutique that carries exclusively Made-in-China pieces, owned by none other than China's Media Power Woman - Hong Huang (洪晃). With an eye trained in unearthing raw talent untainted by commercialization and banality, Hong Huang disappoints none in housing Yin's Skeleton Beauty.
In this collection of Yin's graduation work, Yin tells a story of bitter survival through his Steampunk-themed, aquatic life forms. His collection belongs to a distant future of which we might never understand - a future of post-apocalyptic beauty.
Yin Xiang Kun's Skeleton Beauty Locations
Beijing 798
Beijing Chao Yang Qu Jiu Xian Qiao Lu #4
中国北京市朝阳区酒仙桥路4号
China
Tel: 010-59789861821
Brand New China (薄荷*糯米*葱)
Address: NLG-09A, basement of Sanlitun Village North, No.11 Sanlitun Beilu
NLG-09A, 三里屯Village 北区地下一层,三里屯北路11号
Tel: 6416-9045
Photos: Douban and TimeOut Beijing
Article: pH7 THE 3rd
Trend Analysis: A Replicating Culture
Replication and piracy are nothing new in China; in fact, China coined the term Shanzhai (山寨) and nurtured a subculture that exists solely on replicating well-known brands to the point of perfection, or some might say, perversion.
In “Chinese Retailers Hijack the Ikea Experience in Fast-Growing West” on The Gazette, a new type of pirating issue is at hand: the replication of the shopping experience. Apparently to Kunming residents, 11 Furniture is the new Ikea. From the entrance banner embossed in the typical Ikean blue and yellow that reads “Entrance to the mall, ” evokes an eerie resemblance to that of Ikea. From room details, to the signature stubby pencils, and even to the menu, albeit with Chinese-style cuisine, 11 Furniture is a sure A+ student in the art of replication.
11 Furniture, a realistic replica of Ikea, is located in Kunming, Yunnan Province
Ikea is not the only one as Nike and Starbucks Corp continue to face the conundrum of battling piracy with Chinese characteristics. The real problem lies in the lack of store presence in smaller cities, lowering market entry barriers for the counterfeits to break into the market.
Of course, the replication results often don’t come without a thundering outcry from the international community, particularly those being replicated. Although many brands have a variety of protocols in place to combat blatant copycats, the results have been rather lagging due to limited power courts face in law enforcement, explained Dan Harris, co-author of China Law Blog.
In anther post that also covers replication, “Branding Chinese Cities," posted by Red Luxury, the development of fakes are related in a lighter tone. Xintiandi (新天地), once a not-so-glamorous part of the French Concession, was transformed to match NYC’s SoHo after a Hong Kong developer’s investment. Today, it stands as the epitome of wealth and materialism sought after by many potential clone cities.
Shanghai's Xintiandi
Those clones, as the name indicate, have no intention in creating unique shopping and entertainment locales for their residents, and have instead chosen replicas of the “same size, cost, and complexity." These mass-produced replicas “speed time to market” and “reduces risk for architect,” resulting in a win-win situation for all.
With an escalating urban population, (by 2025, it’s expected 350M will be added to its cities) China will inevitably seek out timely ways to accommodate its urbanites. “As China’s urban population grows in staggering quantities, timeliness is what Chinese governors are looking for.”
Sources: As linked above
Article: pH7 THE 3rd
A Mandarin & General Anachronism
Amidst the slow traffic, the loud laughter of young college students and the hustle and bustle of downtown NYC, lies a rare beauty by the name of Mandarin & General; situated within the vicinity of NYU’s Wasserman Center, Mandarin & General camouflages seamlessly into the concrete jungle.
The well-hidden candidate also carries the most implausible and anachronistic designs – womenswear from the Chinese Republic Era, with the designer Peggy Tan’s own twist, of course. The collection, in all its diversity, has dispelled the common doubt associated with traditional Chinese wear - wearability. Traditional, yet minimal, the pieces bear no burden on one’s visual aesthetics. Those seeking a loud representation from the color spectrum will be disappointed as the collection carries mostly a soft and pastel color palette more suitable for a city’s roaring heat.
Now, forget about Shanghai Tang or Chinatown’s very own Pearl River and embark on a journey to the paradoxically avant-garde and traditional Chinese wear.
Shimmer Velvet Cocktail Dress
Please tell us about your background. Why did you choose fashion design?
I was born in Taiwan and grow up in a family steeped in art and Chinese antiques, where I developed my interest in fine art and culture heritage. I went to Vancouver, Canada for high school, and then headed to New York to study at Parsons School of Design. I graduated with a BFA in Interior Design, this is my first foray into fashion. I want to create a contemporary lifestyle brand with Chinese edge and undertone, and thought I should start with a line of clothing.
What lies behind the name Mandarin & General?
When I was choosing the name for my brand, I wanted something utilitarian that clearly express the brand concept. The word “Mandarin” conveys the idea of something essentially Chinese, and the “General” part takes the brand beyond its Chinese inspiration and also refers to the idea of a "general store."
Cotton Jersey Mandarin Tee
What does a typical design process consist of for Mandarin & General?
I am not a very sketch-oriented person. I spend a lot of time thinking in my head, trying to realize an idea, which often comes from a twist on the ordinary, or a clash of different elements. Once I pin point an idea the rest just follows organically.
It’s been a long while since any designers have attempted to revive and reform the qipao-esque style. Why have you decided to focus on this particular style and why have you chosen to “revolutionize” it?
I have always been intrigue by those eras. China was going through a major transformation and opening up to many outside ideas, therefore it created an interesting co-existence between the old and new. I often felt that today’s world has become very mono-cultured. During the 20’s-30’s, it was a colorful time when many countries were becoming more diverse yet still held onto a lot of its own visual characteristics. I like that a lot and it was one of the major reasons that motivated me to start Mandarin & General. However, my intension is not to re-create the old world, but rather, finding how culture and tradition can evolve and be applied to our contemporary life.
The qipao-esque Republic Dress’ effortless beauty masks the intricate details embedded within each thread and cut. Can you walk us through the details of such creation?
The Republic Dress is constructed base on the traditional one-piece-pattern with no shoulder seams. The main part of the garment body is folded from a single piece of fabric. This is the kind of garment structure used before Chinese started to employ western tailoring techniques, and gives the garment a softer silhouette. I applied this type of traditional construction in most of the pieces in this collection, including the Reversed Sleeves Top. The Reversed Sleeves Top also plays on the idea of Chinese traditional way of extending sleeves at mid-upper-arms instead of shoulders.
The Republic Dress is a very classic piece, but what makes it contemporary is in the proportions of details. I consider it an essential piece of the line because many other pieces evolved from this simple dress. It is the “Polo Shirt” of Mandarin & General.
Republic Dress with Seam Pockets
The styling in each of the collection piece connotes youthful playfulness, yet with an undeniable femininity. Do you direct your own fashion styling? What is the most important thing that you are trying to convey through each of the collection piece?
You must have read my mind!? I think you summed up the collection quite well! Youthful playfulness and an air of laidback attitude is definitely what I am going for. I am doing my own styling right now with help from Thomas Chen (http://emmanuelle-nyc.com), a very good friend of mine whom I admire a lot.
Qipao was neither Han nor body hugging in its inception; under the influence of Beijing styles, qipao was redesigned with more slenderness and higher cuts, as well as infused with certain traditional imageries. Yet you have further deconstructed it to its present form. Perhaps to the disagreement of certain traditionalists, you have trimmed out the flamboyant richness of the traditional qipao, and instead revealed the true essence of it to the world. Why did you impose such changes?
I find qipao interesting not only because of its beauty but also because qipao is a very modern garment. Qipao represents modern China to me. And the most interesting fact about qipao is that it is a unique product of multiple cultures. 30’s is the heyday of qipao. Women in Shanghai follow closely the latest fashion from Paris and adapt those trends in their new qipaos. I believe it is precisely this kind of constant metamorphoses and blend of cultures that enable the popularity of qipao in those days. In a sense, I am attempting to bring qipao back to life by adopting new aesthetic and lifestyle as well. I noticed when designers create Chinese inspired designs they tend to focus on the decorative motifs or the theatrical clichés. I am much more interested in the Chinese garment’s structural details and wearability in contemporary life style, and hope I can provide such alternative to like-minded people.
There exist two opposites, the feminine and the masculine in your collection. For a woman bold enough to don the Republic Dress, she should uphold a certain sophistication that comes only with time and self-transformation. She is confident and sophisticated but enlivened with innate sexiness. To wear the silk tops, she must also assert certain hardedgeness to make the piece come alive. Who constitutes your client base?
Thanks for your kind words about the collection! I like to play with contrasting elements and that translated into the design as well. A lot of my current customers are people in their 20s and 30s working in the creative industry, such as curators and designers. But the line is designed with everyone in mind.
I hope this collection is democratic enough that every girl will be able to adapt it with her own personal style.
Reverse Sleeveless Silk Top
Considering China’s emerging fashion scene as well as the mass potential behind the luxury markets, do you have any plans for expansion abroad? If so, which cities are your targets and what stores will you be willing to collaborate with?
Mandarin & General’s website do ship internationally including China, but I am definitely interested in having some kind of physical presence in China, especially in cities like Shanghai and Beijing.
Click here for the Chinese translation.
Contact Information:
Peggy Tan
Mandarin & General
www.mandarinandgeneral.com
Photos: Mandarin & General
Interview: pH7 THE 3rd
The Year of Taobao
2011 may be the Year of the Rabbit but it will definitely remain the Year of Taobao and Internet Shopping in China’s emerging fashion market. Taobao was founded in 2003 by the Alibaba Group to provide an E-Commerce platform to facilitate individual B2B and B2C transactions. Ever since its inception, Taobao has been vital in birthing many incoming independent designers, stylists, and vintage collectors. The internet shopping fever is unlikely to die down anytime soon as the Chinese consumers have come to embrace wholeheartedly the concept of “tao” or literally, dig through, when it comes to shopping, thanks to viral videos and contemporary pop culture.
An Emerging Chinese Fashion Scene
Two underlying elements are paramount to the sustainability of Taobao and other internet e-commerce sites. First, the emerging Chinese fashion scene. With an increasing exposure to foreign fashion supported by the omnipresence of global luxury brands in China, as well as the repatriation of many foreign-educated designers, China is and will be reinventing its own definition of fashion. Most designers obtain angel funds or seed money from family and friends; however, not every designer can have the means to open his/her boutique in the chicest part of town. Roughly speaking, it would cost about RMB 500,000 to create a Prêt-à-Porter collection, and at least RMB 5,000,000 to start an Haute Couture house. Aside for the lucky few who have found sponsorship under Dong Liang Design or B.N.C., most lesser known designers resort to Taobao, 7D or other internet portals for a cheaper and easier route to mass consumption.
The Refinement of the Chinese Consuming Culture
Second, the evolving Chinese consuming culture also serves as an undeniable push for the advancement of Taobao and other internet sites. Even as local designers are looming in the background, most Chinese consumers have yet to refine their shopping taste from blatant luxury product worshiping to more individualistic brand appreciation. Thus, it is likely that consumers will lean toward name recognition (i.e. Prada) rather than emerging local talents (i.e. Xander Zhou) for the time being. Hopefully, the day when most Chinese consumers can differentiate amongst Louis Vuitton, Natalia Brilli, and Vega Wang is imminent. As consumers become increasingly more sophisticated with a plethora of foreign brand seeking for attention, local designers need to secure their places and establish their associated styles in Chinese consumers’ hearts fast. With Taobao and internet e-commerce, many consumers from second and third tier cities will be able have access to domestic, avant-garde fashion otherwise denied by geographical inconveniences.
The Rising Nouveau Riche
Consumers from the second and third tiered cities should remain top priority to the local designers because they will be the ones driving consumption as the Chinese economy shift from export-oriented to domestic consumption-oriented in the days to come. It is crucial for savvy designers to recognize the hidden potentials that those second and third tiered consumers harbor as they have the financial means to make large purchases but without much choices as they are often hindered by the lack of shopping choices within proximity. In the world of investing, it is never too late nor early. Designers need to implant their brand awareness early and fast as many competitors are already on the move to tap into that pristine market.
Notable Taobaoers
I'm More Me
http://item.taobao.com/item.htm?id=8347164100&cm_cat=0
Ottobre
http://ottobre.taobao.com/
Simple Cut
http://simplecut.taobao.com/
Y-Vison
http://y-vison.taobao.com/
Photos: Various Sites
Article: pH7 THE 3rd
Under Colored and Over Colored: Tan Kai Li
The Changde-born, Beijing-based illustrator, Ms. Tan Kai Li, was first introduced to art in the form of drawing at the tender age of six. Like her inspiration, Jean Auguste Dominique Ingres, whose choice of subjects reflect his literary tastes, Li’s creations reflect her musical tastes and the momentum she encounters in life. With a musical palate that hungers for Electronica, Indie, and Punk, Li was never lonely in her creations as her loyal muse never fails to draw out her primal instincts and submerge her into the subconscious where the auditory impressions are translated into illustrated works.
Employing simple tools like ballpoint pens, markers, and watercolors, Li’s complex creatures roam the snowy white pages of her sketchbook boldly. Down, lonely, detached, lost, suspicious, or just plain abandoned, Li’s characters are nothing but reality itself. Li intentionally directs attention to the lesser optimistic elements of people to convey her take on the meaning of life, from a different angle. Though hopeless and minuscule, Li’s characters struggle to venture into the meaning of life, or at least maintain the hope of doing so, in an Old Beijing-esque world that has been both under and over colored. Or so it seems.
Education, Exhibits and Awards
1985 Born in Changde, Hunan Province People’s Republic of China
2007 Enrolled in China Central Academy of Fine Arts (CAFA) Department of Printmaking
2008 - 2009 Awarded CAFA Honorable Student Exhibition Third Place
2009 Participated in the 11th National Art Exhibition in Harbin Conference & Exhibition Center with “Grandpa’s Xiao Hei”
2009 - 2010 Obtained CAFA Second State Scholarship
2010 Participated in CAFA “The Start of a Long Journey” Graduation Work Show
2010 Participated in “Fires of Heaven” Proud Gallery Recommended Young Artists Exhibition
2010 Comic work “Copy” appeared in Special Comix Volume IV
2010 Awarded CAFA Graduation Award Works Second Place
Contact Information
Tel:+0118613488661202 E-mail:[email protected]
Photos: Tan Kai Li's Flickr
Interview: pH7 THE 3rd
A Maestro of the Cut: Ye Qian
If we were to equate Designer Ye Qian’s 2011 S/S collection, Latter Days, to a full course meal, the appetizer would come with a tangy, sweet Junya Watanabe, follow by a hearty Viktor & Rolf main course, freshen up with a garden salad of Phoebe Philo, and end with an indulgent Coeur à la Crème topped with a Rick Owens glaze. A dinner course that is heavily seasoned in avant-garde graces the room with the scent of minimalism.
Avant-garde, by definition, refers to artists who are able to transgress the limits of artistic convention. Avant-garde, in its essence, implies a visionary force that knows no boundaries. Ye’s creation is exactly that. Ye weaves an intricate plot line into his collection, a story of eternal life. In each collection piece, against the gentle backdrop of a white room with artificial adornments and a paper sun, he dresses the mannequin girl in a different outfit and injects eternal life into it by employing drastic contrasts - black versus white, paper versus leather, hard versus soft, etc. Beneath the apathetic, cool exterior, a presence lurks. Perhaps a coming-of-age thirsts of a breakthrough, or Mr.Ye’s self-proclaimed conservatism impatiently awaits an outburst? Only Mr. Ye knows for sure.
Photo: Dong Liang Design Studio
Review: pH7 THE 3rd
Onez Lau, who recently graduated from Central Saint Martins College of Art & Design, is an emerging designer with a main focus on knitwear. As many have known, Central Saint Martins has had a reputable tradition for producing legendary designers and unforgettable talents like Phoebe Philo and the late Alexander McQueen.
Thank you for talking with pH7 THE 3rd! Ok, let’s begin with some background information. Tell us a little about yourself and your line of work?
My graduate collection is inspired by my love for animals, images from national geographic photography and the textures inspired by certain type of creatures. However they are presented in a funky and fantastical way, like a magical ride through a children’s animal kingdom.
How did you get inspired for your amazing graduation collection which consisted of these fantastical creatures? What is your typical creative process like?
Apart from observing the animal itself, I also studied on the history of using animal skin/ motifs/ prints/ bones/ feathers on fashion and the interaction between man and mammals. I am a follower for nomadic style and heavy hand embellishments. Being a knitwear designer, I am very sensitive with textures, weights and hues, I have put my inspiration forward by using knit as a media.
Although appearing rugged and a little crude, your collection is trickling with delicate details. Would you say that you are a perfectionist when it comes to your designs? Do you have any specific requirements on texture, materials, shapes or design?
On the opposite I am very freestyle and my work is very organic. It grows into its own life as it comes along alive from the knitting machine. It always surprises me as well when the result is better than the prediction. For this collection there is a lot of embellishment and details on the garment which you cannot plan and imagine without actually doing it.
When it comes to knitwear, Sonia Rykiel is no doubt the default name for that expertise, how do you differentiate from her and make a name for yourself? What is your competitive advantage to the numerous emerging fashion talents?
I see fashion as a media to express, as a student at Central St Martins I can still see it as an art form rather than a sellable/wearable piece. I would like to keep that in mind and perhaps work on costume and one-off pieces in the future. I want to become an art director who creates stories and mood and not only the clothing. I am interested in set design and visual merchandising.
How do you view the European or the American market? Since it’s been saturated with designers, both established and emerging, do you see yourself in Europe or America in the near future? Or, are you considering China or other emerging markets for their vast growth opportunities?
I do think there are many emerging talents every year, and only a few survive through a good few years. I will leave it to fate to where I will settle in but I will definitely be hanging around the fashion field….
Any last words to the readers?
Fashion designing is my dream since I was little, it took years to complete my course and do my first collection. I am very grateful for the opportunities I had and I have learnt that if you keep dreaming, work hard and be patient, it will come true.
Photo: Catwalking
Article: pH7 THE 3rd
Sankuanz: An Introduction
Sankuanz S/S 2010
Credit: 陈小梁
Masha Ma S/S 2010
Icebreaker
Credit: Masha Ma
Onez Lau: An Introduction
Hardened by polychromatic pieces, softened by fairytale wonder, and embraced in bold accessories fit only for the noblest childhood heroes, Onez Lau's graduation walkway collection is a wanderlust into the realm of knitwear.
Onez Lau Graduation 2010
Credit: Jeff Hahn
About DSM I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share a strong personal vision.
Rei Kawakubo = 川久保 玲
Priestess NYC: Satisfying the Appetite of the Growing Dragon
Cody Ross, the creator of Priestess NYC, is indeed a talented man. Not only is he the main driving force behind Priestess NYC, he is also a hedge fund manager. Priestess NYC is a New York City based label that has been featured in numerous magazines both domestic and abroad, with 60% of revenues from the US and 40% from China. What the label aims to represent is a liberated, raw and fresh style and that shines through the usual mediocrity in boutique fashion.
With an amalgam of economics, math, textile and fashion as his background, Ross has quite the keen eyes for opportunities abroad. What makes Ross stand out from other small labels is his mission to establish a strong foothold in China from an early stage. Realizing the mammoth potential scorching the innards of the giant waiting to escape to its complete freedom, Ross has chosen the right place and the right method – localization. His cunning strategy of living the local way and breathing the local air paid off fantastically well. Just within a few seasons, he has secured a line of customers carrying his labels in Shanghai and Beijing. But Ross is not satisfied; he delves further into the mouth of the Dragon towards second and third-tier cities like Chengdu, Chongqing, Dalian, Tianjin, and Wuhan, whose investment values (a robust 25% growth rate as oppose to China’s overall of 19%) have escalated recently as foreign investors start to divert further inland for more real estate opportunities.
In a typical Porterian view (see bibliography), Ross is on the right track in terms of adhering to the fundamentals of strategic positioning. According to Harvard professor Michael E. Porter, a strategic position incorporates three principles: 1) creating a unique position featuring a tailored set of products and services, 2) making and accepting trade-offs, and 3) creating a fit amongst a corporation’s activities.
Ross has begun targeting a specific demographic group, the wealthy and sophisticated consumers whose typical shopping destinations include i.t. (the sister store of I.T. that sells Comme Des Garçons). He also provides a personalized business to the Chinese consumers that no other smaller foreign labels have (his bestselling piece is a Qipao-inspired dress). His tailored style of business activities consists of him going door-to-door to “translate” his clothes to potential customers (boutiques and other clothing stores), editors and magazine columnists; and utilizing his whole supply chain infrastructure to really understand contemporary Chinese consumerism.
However, that’s not enough for his label to gain a strong foothold in China. The majority of his pieces are more on the haute couture side, than the ready-to-wear side. Some wares also feature very suggestive features (e.g. swimming sperms). It appears that the bloggers who have mentioned Priestess NYC on their sites are more fixated on his eye-catching playful approach on his pieces, than anything else. To these newly rising elites with or without substantial amount of Western exposure, owning a label that is a cross between high fashion and 80’s glam rock street style is optically stimulating. Would this fascination die away after the visual stimulus effect subdues?
Going back to Porter’s view, a complete strategic position consists of more than just projecting a unique position. A good strategic position also requires making trade-offs. Ross needs to bear in mind the questions of whether he should be focusing on major cities or advancing further inland? Which demographics he wants to target within the second and third-tier cities in China? The socioeconomic status between the rich and the poor is starkly large, especially in smaller cities. Even if there is a big market of nouveau riche waiting for Ross to excavate, for the same designer price range, they most likely would opt for more household names like Armani, Lacoste, and MaxMara. Without a big metropolitan setting like Beijing, Shanghai or Shenzhen, it’s very hard to image Priestess NYC gaining ready acceptance as a household name in those second and third-tier cities.
Another problem that faces Priestess NYC is the availability of substitutes. With high fashion couture houses like Louis Vuitton, Chanel, and Balenciaga and smaller labels like Acne, Comme Des Garçons and Marc Jacobs at his neck, Ross needs to be more than just high fashion meets glam rock to stay alive. China’s proximity to Japan is also a threat as a lot of new emerging brands can have easy access to the growing Chinese market. In comparison, Ross’s fresh style pales with the avant-garde approach that many Japanese designers take on their lines.
Credit: pH7 THE 3rd
I Hail From Queens!
Source: About.com
Mary Ping is an up-and-coming fashion designer who just had the biggest show of her career during Fall Fashion Week 2005. Of special note to Queens.About.com, Mary grew up in Woodside and until a recent move away, ran her fashion line from her Woodside home.
Born in 1978, Mary Ping knew from the age of six that she wanted to design her own clothes. On the way to that dream, she earned a degree in fine art from Vassar College, though she did spend all of her college vacations in the design studios of Han Feng and Anna Sui and the halls of the Metropolitan Museum's Costume Institute. After graduation, she studied design in London and worked with Robert Cary-Williams.
In 2001 Ping launched her own label, and to date, she has shown eight collections, all during New York Fashion Week. Her eighth collection, entitled "Javelin," was presented at Lincoln Center in February of 2005.
Ping is obsessed with detail and fine craftsmanship. Her training in sculpture is obvious in the overall design of the garments, especially the three-dimensional realm.
Mary Ping spoke with Queens.About.com over email about her career and gave a few tips about buying clothes and eating out in Queens.
Your clothes have been called "impeccable" and are known for their exceptional tailoring. What has inspired that? And your style in general?
I have always been completely enthralled by construction and the tradition of couture tailoring. I grew up following the grandiose work of the French Haute Couture houses. Another style influence is my grandmother. She always focused on well made clothes and carried them with a feminine/masculine edge. She also taught me how to hand-sew and the trappings of a quality garment.
On your website SlowAndSteadyWinsTheRace.com you're a copy-cat, but an original one. You take the designs of classic Chanel and Gucci bags and recreate them using rougher canvas material. What's up with that?
I didn't study fashion formally, which allowed me to think about it from a different perspective. I studied fine art at a liberal arts college, so I always tend to think of fashion in a sociological context. The thing that caught my attention, which is part of the Slow and Steady Wins the Race manifesto, is how fashion lives in contemporary society. I wanted to make work commenting on how obsessed people have become with accessories and turning them into iconic status symbols.
Is the website an art site, or a fashion site?
The website is just a site. It's purely for the retrieval of information.
You had a big Fall Fashion Week this year (February 2005) with a show at Avery Fisher Hall, funded by a grant from the Ecco Domani Fashion Foundation. How did you feel it went?
I think it was a successful show from the audience feedback. I never have the chance to watch it live from their perspective, but I'm grateful for the opportunity to present a show at such a grand scale.
What are your plans for the future?
I want to grow the business into something more solid, something sustainable which would continuously allow me to produce the work I believe in.
Not everyone can afford haute couture. What advice would you give for someone shopping, say, at the Queens Center Mall? What should they look for that marks good quality clothing -- in both style and tailoring?
They should look for fit, fabric, and basic construction. It should fit your body well and make you feel comfortable and not wearing a costume or object. That is key. If subconsciously you feel uncomfortable, it will manifest itself in your behavior.
I'm a big fan of H&M. They tend to always have a few design gems amongst the trendy clothing. The quality isn't terrible.
Also look for good fabric. 100% cotton is always better than 100% polyester. Use the same common sense when looking at the construction of the garment. Chances are higher for the seam to be uneven or coming apart if it is cheaply made.
You just moved to Manhattan from Woodside. You've turned on us. How could you?!
It was not an easy decision to make, believe me! The studio I was working out of was the house I grew up in, so it was very difficult to leave that with all of its fond memories behind in order to be closer to resources.
What's your favorite place in Queens?
Ping's Restaurant on Queens Boulevard (no relation at all). They serve a good dim sum.
Where do you shop in Queens?
I feel like such an office nerd. When my studio was based there, I was at Staples almost every day buying supplies.
What else do you want folks to know about you?
If they want to hear new music, they should check out www.thedoublethedouble.com
Mary Ping's label, Slow and Steady Wins the Race.