PHFI

Inspired by proportionate photographs, open spaces and artworks, as well as mathematical theories and formulae, looks and garments are designed to embody the space and confliction of different elements with a mixture of shapes, layers and textures, yet create a uniformed proportionate proposition. Emphasis has been placed on research into imagery that embodies the use of division and ratios within these proportionate vistas. Garments can be split, detached and shifted blurring the definition of unisexual clothing and capsule wardrobes. Keep watch for updates and preview images of the collection, in parntnership with ASOS Marketplace. INSTAGRAM: @PHFI

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available to buy Monday 3rd June / www.phfi.co.uk

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indent print and invisible zip bonded pocket. 

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phfi.co.uk available to buy in June

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Collection going live in 15 days, photography by Ash Kingston

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Embroidery Detail

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Creased and Waterproofed 

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“Coats of arms”. Grace Bol by Markus Jans for Tush #4 Fall 2012-13

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All denim everything

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Sneak Peek

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Casting

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Toile fittings in the PHFI studio

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Print design and development 

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Design inspiration wall in the PHFI studio

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Céline Fall 2013.

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Collection mood and inspiration board featuring images depicting division, proportion and layering, following our brand ethos

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Planning the diary, 200 designs needed by Monday 

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Jean Paul Gaultier