Apex Award Designer Profile: Mountain Force
Birgit Dubacher
Apex Award Winner
Mountain Force
How did you get your start in design?
Product Development/ B. Dubacher: I worked closely with experienced designers and learned a lot on the daily job.
How would you describe your design process? Where do you get your ideas?
Product Development/ B. Dubacher: Our design process is very well organized and we develop the collection with mile stone meetings and precise responsibilities for the design and development team.
What was it about this specific Polartec fabric that intrigued you? What problem did it solve? What role does performance and quality play into your process?
Product Development/ B. Dubacher: We loved the wool surface and the cozy back side. We were looking for a fabric which keeps warm and does not scratch on the skin.
How did you decide you needed to work with Polartec?
Using a brand like Polartec helps to get trust of the end customer. It is not just a great looking fabric, it is also a great function behind the fabric which we were seeking for our brand and products.
What did you think when you won the Polartec Apex Award?
Product Development/ B. Dubacher: I was totally happy to know that the Polartec Apex Award Team judged the product in same way. The product was already one of my favorite items in our collection as it is extremely versatile. It can be used for many kinds of sport activities and looks also great worn with a denim pants.
What are the current trends that you’re seeing in your industry?
Product Development/ B. Dubacher: More and more customer want to wear unique styles but many brands offer exchangeable products. The customer looks for innovative fibers and material compositions with maximum comfort and function. Another big topic is sustainable production of fabrics and the garments. We are a Fair Wear Foundation Member and care a lot about the relationship with our suppliers. We visit our factories regular, discuss questions during the design, development and production process and find solutions together.
What do you like about your industry? Dislikes?
Product Development/ B. Dubacher: I do not like the trend of low priced or discount products which are only worn for the short time. I am very happy to see that the mind of the customers is changing and the value of the single product gets more important.
What’s the most exciting thing about your job? Most exciting thing about designing?
Product Development/ B. Dubacher: The starting point of a collection is very special. I enjoy the exchange of ideas to find out the right direction for designs, fabrics, shapes, prints, trims, etc. but it is also great to see the realization of the colors on the fabric, to fit the samples with the selected fabrics, to confirm trims developed from a given sketch and very special to see at the end the ready-made product.
What advice do you have for up-and-coming designers?
Product Development/ B. Dubacher: Be open for new tasks – I have learned a lot by developing collections for different target groups.
Christine Hawthorn
Apex Award Winner
Mountain Force
How did you get your start in design?
I have always been creative and drawing for as long as I can remember!
I studied Illustration at University and after graduating, I realised I wanted to expand my creative knowledge onto apparel and textiles. I began putting illustrations and graphics onto apparel and gaining knowledge about textiles and technical apparel design, eventually landing myself a freelance role at a skiwear company.
How would you describe your design process? Where do you get your ideas?
I get design inspiration from everywhere... of course looking at fashion trends, but also interior design, architecture, music and other cultures. I am always collecting images, whether they are inspiration for style, print and pattern, colour, or which simply evoke strong emotions. Then I arrange my collected research into common themes and work out how to apply them to a project or collection.
What was it about this specific Polartec fabric that intrigued you? What problem did it solve? What role does performance and quality play into your process? How did you decide you needed to work with Polartec?
We were looking for a warm cosy stretch fabric which could be used both as a midlayer item in our Ski Collection, and that could also be used as a casual style off the ski slopes. This was a perfect 'crossover' fabric for us. Performance and quality are extremely important for us as Mountain Force only uses high quality materials, and working with a well known name such as Polartec helps us grow as a brand.
What did you think when you won the Polartec Apex Award?
It was so nice to receive an award and celebrate our teamwork, especially when up against so many successful brands!
What are the current trends that you’re seeing in your industry? What do you like about your industry? Dislikes?
In our industry the customer wants to feel like they are buying something special and unique with high quality and workmanship, which is why traditional craftsmanship and service are huge parts of Mountain Force. I think heritage and tradition are as important as new technology and innovations.
What’s the most exciting thing about your job? Most exciting thing about designing?
It's especially exciting at the beginning of the season when we brainstorm ideas and compare our research and ideas within the design and development team.
I love working with colours and prints, and as a designer it's always rewarding seeing the artwork appear on a fabric, or seeing a finished jacket which started as a sketch or moodboard.
What advice do you have for up-and-coming designers?
Be open-minded, flexible and look for inspiration EVERYWHERE!