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7 Game changers while Designing the UI and UX for any Software or Website!

Imagine yourself as the Marketing Manager for a company that sells coffee. What’s the first thing you thought of when you read the word ‘Coffee’? Brown beans, roasted to perfection, strong flavors, aroma, and worth getting a cup right now! Now, what do you think when you hear ‘coffee’ as a branded product? Maybe a packet or a jar of coffee powder, the image of hot cup brewing on the front of the label, brown or blackish shade for the jar? If you have noticed carefully, what changed here was not the product, or your position or the brand; what changed was the design of the packaging and your perception as we spoke of different concepts around coffee.

Perception of the consumers has a lot to do when you are selling a product or a service and that, my friends, becomes the base of the design UI/UX.

Now, considering coffee as our base, allow us to give you examples of different perceptions. Imagine yourself as the Marketing Manager for a company that sells ‘Organic’ coffee. So what would your product brand look like - paper or recyclable packaging, earthy or colors in the shades of green or light brown, soft and curvy fonts, the price may be a tad higher! and a perception that this coffee is healthy without any chemical processing. Straight outta lush, green farms.

Let’s change the USP of your company now - marketing strategy lies around waking people up, giving them the caffeine dose every morning so that they shine in their work; this will now change your packaging (not to forget, your website layouts, communication documents and otherwise) into something electrifying; a lightning bolt on the package, with graphics that are bold and stand out. The colours might be dark, strong brown with red or orange added colours for energy.

Customers pick up the two packages and they will instantly choose one based on their requirements; whether they want healthy, organic, and a calming coffee, or one that gives an instant kick to the brain!

Designs and UI/UX are like the faces of your brands; one look and people make their judgments and choices. That’s why, top MNCs and several leading brands pay utmost attention to and spend a fortune on building a brand that starts with colors, designs, and UI/UX.

The perception was our point 1 in studying how to build designs for end customers; of course, this article will not speak on which tools to use and for what. Our readers have figured out that already. But here are some tips in helping build a branding strategy for any company in any industry. Let’s see how many do you know and how many can add value to your knowledge:

Point 2 - Colours that Paint!

Several leading psychologists and confirmed by designers over the world have shed light on the importance of using correct color palettes for our design and UI/UX projects. But why? A solid example of this - have you observed that most food brands have their logos and brand colors fall in the range of yellows, reds, and oranges? Why?

Read in details

#design #ui #ux #Website Design

5 Top Ways to Market your Business using a CRM

In 1997, with the joint efforts of Siebel, Gartner, and IBM, Customer Relationship Management (CRM) became popular means to get, store, and use customer data for sales and marketing. But back in 1986, ACT! stormed the world with a Contact Management Software - a tech that would take forward the pioneering work by Robert and Kate Kestnbaum.

How did CRM begin? The first records state that ‘database marketing’ scrapped or sourced and analyzed customer information. Applying statistical modeling, this data was then used to initiate customized communications with them and other potential customers.

A powerful business tool had such a humble beginning; yet, today, how many companies do we know that can operate without a CRM in place? Surely one that does not wish to grow. How many CRMs are in place today? Enough to generate more than 11 million jobs in the next 2 years.

What does CRM do exactly?

Usually considered as a hub for all target audiences of a business, a typical CRM will have a marketable chunk of people at any given point in time that can be nurtured (for future conversions) or interacted with (for immediate sales). But CRM is that and much beyond.

It is a concept that is assisted by technology to churn interests or requirements into sales and revenue.

Any CRM begins way before you get the customer information; Here are 6 milestones in a CRM operation:

Customer Profiling: The first step to filter and sharpen the right customer type for the business we are running

Information scraping: A crude method to obtain customer information, we usually opt for social media to find the details

Digital marketing: Online Paid campaigns and organic Branding strategies, plus Lead gen using lead magnets, forms, subscriptions, etc.

Email Marketing: Nurturing campaigns, Fibonacci emailing strategies and conversion structures for audience

Sale: Direct and indirect marketing for sales to generate revenue

Customer mapping: Channelling mediums in the most effective campaign that gives most leads

A lot of other sub-process exist therein, but you have the gist. But a CRM can only be powerful if used correctly; in fact, a properly driven CRM - based marketing can give an ROI of almost 87% - sometimes as high as 245%.

So how to use a CRM to kickstart your Business. Or, reinvent, post the COVID-19 pandemic?

Businesses have taken a serious hit in this global crisis. Partnerships are dangling by the threads, clients have withdrawn their projects and market requirements have almost turned nil (except for the essentials). In this tough time, the realisation is key - basic amenities will have thrived; the rest has taken a backseat, and now is the time to redo!

That’s why Plan!

The world we lived before COVID-19 isn’t the same we will live post the resumption. Perspectives have changed and hence, every company has to come up with a content strategy from ground level. How to communicate, how to layout awareness and nurturing campaigns, everything has flipped.

That’s why layout a plan with your marketing and business development team.

Draw out revenue charts and models based on your average customer spend

Plan your next set of projects/clients you would aim for

Connect with vendors in your business and those you have worked with

Look for the pain points of your customers and vendors to draw partnerships

Use free webinars for lead generations - Use topics touching ground reality

A CRM can plan out all of this for you - from funneling, you can estimate an average spend, understand the clients and vendors whom you can work and trust for revenue, feedback that you have received on topics they would like to get educated on, etc. Use all this to create awareness campaigns which are explained next.

Strengthen your Content Marketing Read More

#crm #crm portal #customer relationship management #content marketing #crm content marketing #business using crm #crm for business #top crm software

7 Game changers while Designing the UI and UX for any Software or Website!

Imagine yourself as the Marketing Manager for a company that sells coffee. What’s the first thing you thought of when you read the word ‘Coffee’? Brown beans, roasted to perfection, strong flavors, aroma, and worth getting a cup right now! Now, what do you think when you hear ‘coffee’ as a branded product? Maybe a packet or a jar of coffee powder, the image of hot cup brewing on the front of the label, brown or blackish shade for the jar? If you have noticed carefully, what changed here was not the product, or your position or the brand; what changed was the design of the packaging and your perception as we spoke of different concepts around coffee.

Perception of the consumers has a lot to do when you are selling a product or a service and that, my friends, becomes the base of the design UI/UX.

Now, considering coffee as our base, allow us to give you examples of different perceptions. Imagine yourself as the Marketing Manager for a company that sells ‘Organic’ coffee. So what would your product brand look like - paper or recyclable packaging, earthy or colors in the shades of green or light brown, soft and curvy fonts, the price may be a tad higher! and a perception that this coffee is healthy without any chemical processing. Straight outta lush, green farms.

Let’s change the USP of your company now - marketing strategy lies around waking people up, giving them the caffeine dose every morning so that they shine in their work; this will now change your packaging (not to forget, your website layouts, communication documents and otherwise) into something electrifying; a lightning bolt on the package, with graphics that are bold and stand out. The colours might be dark, strong brown with red or orange added colours for energy.

Customers pick up the two packages and they will instantly choose one based on their requirements; whether they want healthy, organic, and a calming coffee, or one that gives an instant kick to the brain!

Designs and UI/UX are like the faces of your brands; one look and people make their judgments and choices. That’s why, top MNCs and several leading brands pay utmost attention to and spend a fortune on building a brand that starts with colors, designs, and UI/UX.

The perception was our point 1 in studying how to build designs for end customers; of course, this article will not speak on which tools to use and for what. Our readers have figured out that already. But here are some tips in helping build a branding strategy for any company in any industry. Let’s see how many do you know and how many can add value to your knowledge:

Point 2 - Colours that Paint!

Several leading psychologists and confirmed by designers over the world have shed light on the importance of using correct color palettes for our design and UI/UX projects. But why? A solid example of this - have you observed that most food brands have their logos and brand colors fall in the range of yellows, reds, and oranges? Why?

Read in details

#ui #ux #branding #Website Design #designing #branding strategy #branding services

10 REASONS FOR IRS AUDITS YOU CAN BE CALLED OUT FOR! IN 2020

Fact: IRS audits are not random; in fact, these are strategically planned to target people with discrepant filing details. For example, a gross income of $20,000 with a $15,000 refund is like calling the IRS on their direct number.

IRS Audits can be extremely daunting; the fine structure can range from 20% – 80% of the filing. For most taxpayers, the rate of an audit is less than 0.6%, but this rate increases for those earning below $25,000. This is because many taxpayers claim the Earned Income Tax Credit fraudulently.

Reasons an IRS may knock on your door?

1. Incorrect details: If you have already filed your taxes, I hope that all your details are correct. If you are yet to file, go through the application process once again.

2. Gains and Deductions: Non-qualified deductions such as personal expenses, daily expenditures, and meal expenses can be a hot magnet for IRS Audits. This also includes debt cancellations, settlements, high business losses, large money transactions, other income, etc.

3. Losses or high profit-generating companies: transactions that do not add up are major causes for company income tax audits. This, added to the delay in paying taxes on dividends and profits are all the reasons for company income tax audits.

4. Incorrect filing status and tax brackets: Filing under the incorrect status of a taxpayer(s) can be legally inappropriate and attract IRS audits on your application. Non-existent Dependency claims, education loans, Head of the Household, Married or single, Joint or separate – all of the statuses need to be understood carefully before applying under a particular status.

Likewise, hiding part of income to show that you fall under a lower category can be a federal crime.

5. Earned Income Tax Credit: Designed for people who have low-income brackets come with a complex set of rules that need to be well-studied before claiming credits. However, since this is an easy hotspot for unethical claims, the IRS is stringent in qualifying people to receive the credit. This also means that the wrong Health Premium Tax credit is also red meat for the IRS.

6. Own a business, but did not report a profit for 3 consecutive years? You might be in line for an IRS audit. If there is a discrepancy in your individual tax filing and Corporate Tax filing associated with the same individual, the IRS can conduct a raid. Especially with C-Corp businesses, your personal tax returns should be similar to the corporate filing.

7. Home Office Deductions is another area that draws a lot of IRS READ MORE.

#US income tax #tax #taxes #coporate taxes #c-corp #personal taxes

HOW LONG DOES IT TAKE TO GET THE REFUNDS FILED?

While we get to answer this one particular question, we always come across 10 others. From ‘What are Tax Refunds’ and ‘Why do we need to file Taxes’, to ‘Long does it take to get my refunds’ (we will discuss ahead) – eTax services will take you through a series of questions we have solved for your Tax Refunds Filing.

IRS (Internal Revenue Services) is the world’s largest financial institution, a government body of The United States – this is the organization that caters to your Refund application and Tax Filing. Starting at the beginning of every year, January 15th, until around three-four months, applications for refund filing are in full swing. A bit tricky, but very important tax law changes are studied and interpreted by eTax Services.

1. What are Tax Refunds?

Tax Refunds amount to that extra money you have paid the federal government and various states in the last tax year. That is, technically, your money which you have overpaid the government and can receive back. Which you can assume as mini savings!

2. Why should I file taxes if I believe I have paid just the right amount?

If you paid the exact amount, that’s genius!! Chances are that tax rules undergo many changes and new credits are introduced constantly so you might be missing out on extra income. Plus, there is always a possibility that you might have calculated a higher refund amount raising red flags, ultimately finding yourself in an audit check. This means, there is a chance, you may have overpaid or underpaid the government.

3. What is the Refund Process?

Tax Refund applications can be done both electronically and paper mailed. There are various forms available based on the tax filing status and credits you may qualify for as well as the entities you are filing for. The following are some common Tax Forms along with who can file them:

click me and continue reading

#tax refunds #how to file tax refunds #us income tax #us tax refund #taxes #file tax #irs #tax refund application

4 BUSINESS ENTITIES AND TAX STRUCTURES TO KNOW BEFORE INCOME TAX FILING

4 Business Entities & Tax Structure before filing income tax

Top 10 leading Tech, Entertainment and Food companies have seen their inception in this richest state of California. It wouldn’t be wrong to say that the business initiation and incorporation processes are extremely streamlined in this state and nation. Businesses in The States require more than just an idea – File for a Federal Employee Identification Number (FEIN), Incorporation Paperwork, Name, Trademark, and banking details, do not forget the mandatory Tax Filing.

But let’s not get ahead of ourselves and rush into a process right away – There are layers needed to slowly peel to understand the entire structure of Business set up from an idea to its launch.

What is a Business Entity?

Business entity is the type of legal skeleton you would want your business to have – whether you are a sole owner or whether you wish to have shareholders jump into the game, the onus and the choice of the entity type depends on the structure of the business and its future plans. eTax Services inc explains the types of entities, with the documents needed for each of them.

1.

DBA

Doing Business As or ‘Sole Proprietorship’ is the type of business structure you would opt for if the following applies:

a. You are a single person in your business.

b. If you do not have much investment and want to start from scratch.

In this case, the owner is solely responsible for all the profits and loss, while being held accountable for all the debt and payments that are incurred by the company. DBA is also called a ‘General Partnership’ if there are 2 people who opt for this legal structure.

However, DBA recognition is at City / County level only, not at the state level – also, this is now replaced by more optimized legal structures that have added benefits, business brand prestige and choice of maximum budding entrepreneurs.

2. C-Corporation

One of the most commonly opted for the process – C-corporation separates the Owners from the Company, protecting them from any losses, debt, and legal prosecutions. The company can also enter contracts, sue or be sued completely separate from its management and incorporate Shareholders.

To begin with, the owner would have 100% of the stocks – then with shareholders in the picture, they can, in turn, appoint the Board of Directors who run the show. For any future listing of the company, C-Corporation works the best for attracting investment opportunities and this legal embodiment needs to have a set of Corporate ByLaws for its process operations and has more paperwork than the DBA. Still considered as the prestigious entity, corporation taxes on profits are a tad bit lower than the rest of the entities; however, tax filing can get tricky.

3. S-Corporation

Purely focusing on the Taxing segment, S-Corporation is the bypass solution to the ‘Double Taxation’ process – under C-Corporation, profits are taxed once and again when the profits as READ MORE

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Featuring UI for Hydraulics and Fitting company - Tag or share post with someone wanting UI/UX customised for the business. visit at www.pikateck.com

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Your website is your Online Business Representation - Make it Informative, Stylish, Quick and Easy to work with. Just like your Company. Connect on DM for queries or Tag a Business that can benefit from these!

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Pikateck specializes in creating Software, Web Designing, Graphic Designing, Digital Marketing and Apps that are simply usable, functional and intuitive enough to make people's lives better. Now, we have grown into a reliable Software development partner for many companies and world-class brands

#software #software development #design #web developers #digitalmarketing

Best software company

Nurturing from the seed of a single creative idea to concept development to realization, Pikateck, one of the best software company is a pioneer in designing, developing, innovative software solutions for all your digital services. We value our traditions and incorporate them with innovative solutions. Our creative knowledge and technical expertise in the areas of travel software, design, and development, helps us to deliver clients a robust, secure and cost-effective solutions. Embracing each client’s vision, we make sure to design and deliver world-class innovative solutions to turn that vision into reality.

We believe our clients are the main patrons of our business. Thinking of their aspirations, we work hard to turn their aspirations into reality which means:

• We keep our customers wishes on top priority

• Privacy and confidentiality are our major concerns

• Deliver cost-effective solutions

• Maintaining strong relationships with our customers

Our passionate team, our technology architects possess the skilled expertise of delivering cutting edge products for some of the top companies of the world. A right concoction of business solutions and technical skill keeps Pikateck at the very bleeding edge of technology development.

Mission

“Customers are the stepping stone of our business.” Our mission is to create value for the customers by offering bespoke technology software solutions. Our top-notch specialists in software development utilize their skilled expertise to transform creative ideas into wonderful digital products. We abide by our three-core values: Innovation, Quality and build long term relationships with customers.

Vision

To be one of the most reputed software companies embracing each client’s vision and win their heart with world-class innovative solutions & services.

http://www.quadlabs.com/Company/about-us( Follow this design if required)

Touching the heart of the business

by connecting people and technology

with the most reliable and innovative solutions

Aiding the enablers

Our Values

Creativity- Bringing fresh innovative solutions we create new options and possibilities

Commitment- Our true dedication and commitment help us to achieve superior results even in the face of all odds.

Customer Delight- Keeping customers in the heart of our business, we highly think of their aspirations, and put our soul to fulfill it.

Integrity and honesty- Integrity and honesty are the main foundation of our business we never compromise on.

Innovation- Keeping pace with cutting-edge technology we keep ourselves updated with the latest changes that serve as the steppingstone of breakthrough innovations.

Transparency and Trust- We maintain transparency in whatever we do, which serves as an effective way to establish a culture of trust.

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Father’s death bereaved me but couldn’t stop me from playing for India | By Meerarani Hembram

Meet Sumitra Nayak. Escaped Abuse to Lead India Rugby Team

Odisha-based Rugby champ, Sumitra Nayak, 19, is to spearhead the Indian team in Asia Rugby U-20 Women’s Seven Series, to be held in Vientiane, Laos on August 24 and 25. Sumitra hails from Jajpur, popularly called ‘Rugby Rani’ at her native place, is all set to lead the Indian women’s team. The other four players who are selected from Odisha are Ranjani Sabar, Soni Mandangi, Parbati Kisku, and Lija Sardar.

Recently Indian senior women’s rugby team brought back home silver after missing the top place by a whisker to Philippines (12-19) in the final of the Asia Rugby Sevens Trophy, held in Jakarta on August 9 and 10. Sumitra Nayak played a key role in the team’s winning streak.

Abusive father

Born into poverty, this Odisha champ is surviving through a financial crunch. The rugby player was born in a financially challenged family which barely survives on two-square meals a day. Having been beaten up by a drunkard father, almost every day, Sumitra had seen tough days. She loathed the days when her father returned home late and often abused her mother, Gayatri, too. One day the limit was crossed and her mother moved out of the house with Sumitra and the siblings to Bhubaneswar. Sumitra was only four years old at that time.

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