Digital Marketing Agency

We are digital marketing experts. From creating content to generating qualified web-leads, and everything in between, Quadigy enables all.

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Digital marketing has come a long way from the days when it was seen as a good-to-have marketing strategy to today when one cannot imagine a marketing plan without the play of digital strategies.

In fact, today, brands are planning their traditional marketing and branding activities keeping digital marketing at the center of their overall marketing planning.

Well, what is equally true is many of the brands still are not able to get their digital marketing right with consistency.

We all can agree that the online landscape is ever-evolving and hence, difficult to understand and predict, even for the bigger brands. With the increasing competition around, it’s even more difficult for smaller brands to establish themselves in the online space and sustain.

Digital marketing comes with its own risks and rewards and should be implemented with proper planning in order to get the best results.

Many times, brands try and do too many things together, and then it becomes difficult to even identify where exactly their strategy is going wrong in case the results are not as expected. It is important to rectify common mistakes at the earliest so as to give your brand a chance to stand out in a crowded digital marketplace.

Here are six common digital marketing mistakes that brands make:

Not having realistic digital marketing targets and goal tracking

Marketing goals are usually derived from the business goals and are often broken down in timeframes with smaller targets that act as milestones in the brand’s long journey towards business success.

Marketing strategies and plans are made keeping end-goals and targets in mind. But it’s important that the targets (smaller milestones) set are realistic and achievable.

For example, if your B2B website is getting a monthly traffic of 4K users then you will do your marketing grave injustice by setting up targets such as reaching 40K monthly traffic within 3 quarters.

Unrealistic targets can be misleading and discouraging. Chances in such cases are that the marketing campaigns will lose focus and steam and will end up burning resources and money without much ROI (Return on Investment) to show.

Tracking your goals are as important as defining them. It’s important to know if your marketing campaigns and activities are moving the needle in the right direction or not. And if not, then you should be able to know the corrective measures that need to be taken.

Wrong audience targeting

One of the key areas where brands often miss out or get their planning wrong is in the selection of their target audience.

Most brands tend to target a broader audience in order to reach maximum people and as a result, fail to identify the specific target groups for their brand. Targeting anyone and everyone hardly ever works with digital marketing unless you are already a world-renowned brand with a product that is consumed by almost everyone.

Identifying the right set of audience who are more likely to buy from you is of utmost importance. Your marketing goals would otherwise go in vain.

Creating a buyer persona based on the characteristics of your consumers is a great way to identify the correct target audience.

Getting your buyer personas in place before you start focusing on your marketing campaigns is going to increase your chances of a positive ROI.

Neglecting Remarketing

Many a time, brands miss out on using the digital channels to market to their existing customers.

Brands focus so much on acquiring new customers that their attention toward their existing customers is lost as far as remarketing is concerned. This affects the brand loyalty of the customers.

As a brand, make sure that you are not leaving your existing customers as a one-time buyer and are doing enough to ensure that he or she keeps buying from you.

Emails, remarketing ads, loyalty programs, and online discount coupons are some of the ways you can keep your existing customers engaged and maintain a long-term association with them.

Missing out on building your brand identity

In building a brand identity and then sustaining and enhancing that identity, having your brand’s voice out there in the digital space is vital.  

One of the easiest and best ways to do so is by having your brand’s own blog!

Blogging, not only helps drive traffic to your website, improves your site’s rank and SEO but also helps establish your brand as an authority in its respective field.

Your brand’s blog provides you an avenue to communicate with your audience in general and to build a following in the long run.

Creating quality content, interacting with your audience, and blogging regularly helps establish and maintain a brand identity.

Missing out on blogging can make you miss out on the potential business growth that an audience that is aware of you and is also connected, can bring about!

Not giving due respect to SEO (Search Engine Optimization)

Search Engine Optimization (SEO), as the name indicates, is a set of well-thought-through and planned activities that will help your website be visible to your potential customers when they are searching for services and products that you sell.

Digital marketers across the world are well aware of the importance of SEO and they do get basic SEO implemented onto their brand’s website. However, many brands do not have sustained SEO as part of their digital marketing strategy and this is where they err.

Brands tend to be too heavy on paid campaigns and social media marketing and as a trade-off ignore SEO often due to lack of patience and resources that is required for effective and sustainable SEO management.

This can prove catastrophic since the Brand will never be able to build a sustainable and long-lasting online presence.

Not incorporating SEO in your digital marketing strategy will result in people not being able to find your website in search results.

Make sure that you do not fall prey to the pressure of focusing more on quick wins rather than on long-term customer acquisition. See to it that your marketing has a sustainable SEO program.

Working on too many digital marketing strategies but without enough resources

Well, this is more common than we would like to believe. And this circles back to having unrealistic marketing goals.

When you have too many campaigns (on different themes and strategies) running at the same time, it can get difficult to send across a unified message to the target audience.

You will require too many people to work on multiple things at the same time. In such a scenario, it can also get difficult to track your goals and assess what is working and what is not.

You as a brand may also end up stretching all your resources to such extend where marketing as a process may break down and in the end, you will be left with missed marketing opportunities.

As a brand, you can focus on one or two well-planned digital marketing strategies. This will not only allow you to make better use of the available resources but will also give you more marketing success.

Many of the elements of digital marketing appear to be simple and can be easily implemented in-house by brands. However, digital marketing does get tricky when you are looking to implement a full-fledged digital marketing strategy that will bring in desired business growth.

Doing so will require a lot of expertise in running a well-tuned, synced set of digital marketing activities while keeping the marketing goals in focus. It does make sense, in such cases, to hire a digital marketing agency that can bring in the required expertise with experience and scale to help you achieve your marketing goals.

Whatever you do, make sure that you do not commit the six common digital marketing mistakes that brands make:

Not having realistic digital marketing targets and goal tracking

Wrong audience targeting

Neglecting remarketing

Missing out on building your brand identity

Not giving due respect to SEO (Search Engine Optimization)

Working on too many digital marketing strategies but without enough resources

Need help to get your digital marketing to perform well and help you meet your business objectives? Write to us at [email protected]. We will be glad to assist!

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THE ULTIMATE GUIDE TO INSTAGRAM FOR B2C

With its humble beginnings as a simple image sharing and editing application, today Instagram has evolved to become one of the top sources of engagement and conversion for the biggest brands in the world. As the fastest-growing social networking site by crossing the one-billion monthly active user mark in 2018, Instagram has much stronger growth aspects than parent company Facebook. It also commands a much higher share in terms of active users than LinkedIn, Twitter, Snapchat, and Pinterest, in terms of users.

With Instagram, therefore, brands that create contextual content aligning with their core values and ethos with the right messaging can not only establish better brand recall, but also kick-start conversations with their audiences. Let’s see how.

B2C Engagement: The Instagram Way

In an age when audio and visual dominates content consumption, Instagram offers opportunities for deeper engagement than any other social networking sites, and by a large margin too. The average engagement rate of Instagram is 2.26%, surpassing Facebook’s 0.21% and Twitter’s 0.02% and allowing brand to use the medium for meaningful conversations with customers.

But creating content on Instagram may not be the easiest task, considering it’s a visual-only medium. Unlike Facebook and Twitter, Instagram is not just about writing a witty post, inserting a link and getting clicks on it. In fact, URLs on Instagram posts are not even clickable!

Unlike B2B brands who find it difficult to promote on Instagram due to a lack of a tangible product, B2C brands may find it much easier to establish a community on Instagram. The numerous features on Instagram give brands a lot to explore and experiment with. Here are some of the platform’s key features and how you can make the most of it:

1. Do more than just photos

Instagram is primarily an image sharing platform, but in the recent years, the platform has introduced several new features, making it a whole package that brands can depend on entirely. Videos, stories, short videos (reels), etc. have added to the platform’s credibility and increased brands’ dependence on the platform to get their messages to their audience. Apart from the features, many a brands even use the platform as a medium to inform and educate, and involve the audience in its content.

2. Leverage User Generated Content

User generated content is the best way to get your consumers to build an affinity with your brand and develop an active community on Instagram. It is the best way to gratify your consumers and push out content on your platform with minimum time or resources. One such example is visual technology company GoPro’s content on the platform. Through its images and videos, it not only talks about the capabilities of its wearable cameras in capturing adventurous moments and experiences, but also regularly encourages audiences to share their GoPro content for wider recognition and even monetization opportunities.

3. Indulge in Influencer Marketing

Influencers can help reach your brand to greater heights. Whether a small, medium, or large business, influencers with great reach will definitely leverage your brand’s presence on social media. The credibility and reach of an influencer can be highly beneficial to your brand. Collaborations can be as simple as a clothing brand giving their product for free to a fashion influencer, and the influencer in turn can promote the brand and make it visible to several tens of thousands followers.

4. Use the power of words

‘Image’ doesn’t always necessarily mean ‘photo’. Many a times, your brand’s values and messages can be conveyed through simple text-based images as well. A catchy headline on your image can always prove to be engaging among the users and help increase traction.

5. Amplify your content with hashtags

No matter how beautiful, inspiring, and attractive your content is, if you don’t make it discoverable and relevant to the correct audience, it is futile. Hashtags are the ultimate tools to marketers for discoverability. They are a way to get potential customers to you rather than going the traditional way of you taking your ads to them. Master your hashtag game and you are on the right track!

A recent research by SocialFresh suggests to not exceed more than 10 hashtags per post to avoid the perception of your post being spam. Being spammy with hashtags results in a negative effect on the engagement. Use an ideal number of hashtags in the main caption and the rest of the hashtags can be added in the comments section.

6. Ask questions or run contests

The best way to develop a community among your consumers is to build conversations through your brand among them. Give them a reason to tag or comment on your posts. Brands with higher engagement rates always tend to ask something through their posts and usually reward them with freebies or giveaways. Contests are another great way in which the same conversations can be taken forward and consumers can be rewarded for helping take your message to more people. Brands, both big and small, often employ such gratification methods generate maximum engagement in a short amount of time and as a result, even draw traffic to their websites and drive purchases in the future.

Creating a repository of content and building a sizeable audience on a channel like Instagram is a long game, and frankly, not for the faint-hearted. However, with some of these basic tenets, success can be found. Always remember, your brand identity should be at the center of your content strategy to make sure audiences see a consistent message across channels, which ultimately helps drive better recall. Whatever content you create or engagement methods you deploy should reflect that identity.

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The Ultimate Guide to Instagram for B2C - Quadigy

With its humble beginnings as a simple image sharing and editing application, today Instagram has evolved to become one of …

People are spending more time on Instagram than any other social media platform Read our blog to find out how you can make the most of Instagram Marketing to build and amplify your brand in 2020

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WHY BRAND MANAGEMENT MATTERS

A brand is the key differentiator that gives a company or organization its identity. In other words, the brand can be described as the personality of the business. As your business scales, grows, and succeeds, your brand strategy and approach to brand management must evolve too.

Building and maintaining a brand and brand identity require pro-activeness and vigilance. As an old adage in branding goes, “If you don’t manage your own brand, someone else will.” Even Warren Buffett, known for his shrewd and almost prophetic investment decisions, has built his investment philosophy based on the idea how effectively a brand is managed and its potential.

What is Brand Management?

Today’s consumers are more demanding and markets more crowded than ever before. Consumers liking your product or service at a point in time does not mean they will remain loyal and keep buying from you. There are plenty of examples to choose from where companies rested on their laurels alone, while new competitors quietly came in and took their customers and market share away by delivering better quality, value, and customer experience.

Managing your brand reputation, adapting your brand voice and messaging, and delivering consistent value is what brand management is all about. It is of utmost importance that a business stands out from the competition and ensures better recall in the minds of consumers who are becoming more and more conscious of being marketed to. Effective brand management, therefore, helps solidify competitive advantage, build reputation, and grow revenues over time.

Brand management is a continuous, long-term process that involves maintaining consistency around your brand and putting into practice your organization’s core values. And there are certain core elements that help define and structure how your brand communicates with its audiences. Let’s take a look at some of those elements.

1. Brand Identity

Accurately representing who you are as a brand is what your brand identity does. Brand identity is nothing but the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds.

A thorough brand audit is of utmost importance. An in-depth study of the tangible brand elements like logos, taglines, etc. helps immensely in defining the brand’s design, messaging ethos, and communication guidelines.

2. Brand Position & Strategy

Identifying the target market and placing the brand accurately, while being mindful of the competition, defines good brand positioning. Building focused marketing strategies, campaigns and promotions helps maintain the position of the brand amongst the competition. The brand’s credibility and relevance creates a positive perception in the minds of the target audience and helps in the recall value. To maximize customer relevancy and establish competitive distinctiveness, an effective brand positioning strategy is a must.

3. Brand Messaging

A brand’s core message helps inspire, persuade, motivate, and ultimately make the audience buy your product. It conveys the underlying value proposition of your brand, or simply put, what consumers get out of it. It is very important to articulate an apt messaging for your brand, keeping your brand guidelines, target audience and competition in mind. Developing a strong core message conveys the value of your brand to the audience and helps them understand your brand better. A brand messaging that resonates with your audience and enables an emotional connect adds to the value of your brand.

4. Brand Amplification

Creating a brand identity, strategy and messaging is of no use if you cannot amplify it well. The success of a business is validated when its audience turns into paying customers. Promotional strategies to educate and encourage your target audience to convert into paying customers is of utmost importance. A well-defined communication plan across channels relevant to your brand should be penned down. Sharing information, establishing your position, differentiating your offerings, and increasing the demand in the market are the main goals of brand amplification.

A well-managed brand is, indeed, a successful one.

But strong brands aren’t built by marketing or product alone, but by leveraging your customers’ brand experience in your storytelling. It’s easy to overlook the impact of consistent, intelligent brand experiences — and brand management can help you provide this for your followers, customers, and brand advocates.

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What is Brand Management and Why Is it Important | Quadigy Blog

Brand Management is the most important function of marketing that impacts the bottom line. Learn how to get your brand in front of the right audience & influence purchase decisions.

Brand Management is the most important function of marketing that impacts the bottom line. Learn how to get your brand in front of the right audience & influence purchase decisions.

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Social Media Marketing Trends in 2020

Social Media has become an integral part of our lives today. Be it the young millennial or the senior citizen, everyone spends a good part of their day on social media. It’s safe to say that social media has become an addiction today and is hence adopted by marketers and businesses to reach out to their consumers in large numbers.

As social media is being used by almost all the top brands of the world, it is very important to have an ideal social media strategy in place for your brand to sustain in the market. There is an overload of content in the world of social media and your content must stand out.

Being in loop with the current social media trends can help you fuel your strategy and set your brand apart. Here are 5 social media trends that one must look out for in the year 2020:

1. Gaining popularity of ephemeral content:

Instagram and Snapchat Stories are the best examples of ephemeral content. It is nothing but content that is available for a short span and disappears thereafter.

Today, the way people consume content has changed. Due to the short attention span of consumers, content formats like Stories have become popular. They are short, engaging as well as addictive and hooks the consumer to watch the Stories in loop.

The modern day marketers have made note of this and engage their audience through ephemeral content. According to a recent report by Hootsuite, 64% of marketers either already have incorporated Instagram stories into their strategies or plan to.

2. Improved performance of niche Social Media platforms:

The world’s largest social media platforms, Facebook and Instagram, have been the kings ever since social media came into existence. However, smaller social media platforms are gaining popularity today.

TikTok is a good example. Established in 2016, the launch of this social media platform gained immediate stardom among the youth. Several B2B companies prefer LinkedIn for their promotions on Social Media while the gaming sector prefers Twitch. Many such social media platforms are going to be in demand of marketers in 2020.

3. The rise of Social Media communities:

Although Social Media communities have been around since a while now, it is something that is gaining popularity now than ever before! Social media communities are basically social groups that are created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their shared interests.

Facebook groups are in trend today. Various brands use such communities to bring together customers with similar interests. These groups are also used to receive customer feedback, launch new products and seek important customer insights.

4. Continuing domination of Video Content:

In today’s day and age, video content has become extremely popular. Whether it is short videos on TikTok and Snapchat or long videos on YouTube, video content is a clear winner among all forms of social media content. According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly indicates that if you haven’t incorporated video content in your social media strategies, now is the time! One can start by incorporating video content on Stories and can also add video to their social media platforms, even if they were originally dominated by image or text content.

5. Increasing use of Social Media for Customer Service:

Years ago, the introduction of Social Media was done primarily for the purpose of developing social network and sharing photos and videos. However, today the scenario has changed. The biggest brands in the world turn to social media for the sale of their products and services. After sale services are also catered to through social media.

This remarkable transition happened gradually when brands started to notice that customers reach out to them more often on social media. This may be because of delayed response on other platforms or simply because it is a direct way for consumers to reach out to the brand.

Another important reason for social media being one of the most important customer service channel is the repercussions faced if a customer is not handled well. Social media platforms have millions of eyes on them at all times, which compels brands to handle their consumers well in terms of customer service in front of other users.

Social media has made its place in the marketing and advertising world long ago but its time for you to leverage the latest trends in Social Media to your advantage and incorporate them in your strategies.

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Web Development & Management Services - Mobile Apps, Ecommerce Website | Quadigy

We create powerful converting websites for our clients with the help of our web development and management services like mobile app development, ecommerce website development along with expertise in wordpress, etc.

Your website is your most effective sales collateral. It's not only your face online but a medium to engage visitors and convert them into prospects. Your website is at the core of all the digital marketing initiatives, and functions as the waterhole for your prospects – offering them relevant information and proof-points to help them decide in your favor. Our web development and management services ensure that your website helps you stay on the top and be relevant to your target audience.

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Email Marketing Services - Email Campaigns, Marketing Automation | Quadigy

Use Quadigy's email marketing services like email nurture, drip or trigger based campaigns and other email marketing automation services to supercharge your customer outreach and engagement.

Email is the oldest yet one of the most potent weapons in any marketer’s arsenal. Its lower cost of production and deployment ensures better ROI when compared to other online channels. Our expertise in business storytelling, our ability to correctly determine customer needs, our data management & web analytics skills, our conversion optimization techniques, and our capability to develop highly customized communication plans for our clients make our email marketing services quite effective and result-driven.

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Marketing Reports & Dashboards - Digital Marketing Analytics & More | Quadigy

Our marketing reports and dashboards services covers all aspects of data management, helping figure out the marketing ROI via our marketing analytics, channel analytics and other digital marketing reporting services. Contact us to know more.

Analytics in marketing has grown beyond tracking and analyzing the performance of daily activities. It now plays a pivotal role in deciphering customer preferences and trends. We measure all vital elements of marketing to deliver valuable and actionable insights on marketing channels, campaigns, and audience.

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Brand Management Services - Brand Strategy, Brand Marketing & More | Quadigy

Our brand management services help your brand have a better recall and be more loved! Our branding solutions include brand identity, messaging, strategy, brand amplification and other brand marketing services. Contact us to know more.

Purchase decisions of your consumers are greatly influenced by your brand value. Your brand needs to not only differentiate you but also cut through the noise and offer a consistent experience to your consumers at all touchpoints. Our Brand Management Services help your brand to do one thing consistently: shine through.

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Content Marketing Solutions - Content Strategy, Production, Amplification & More | Quadigy

Our content marketing solutions ranging from content audit to content strategy to content production, amplification and reporting, helps grow relevant traffic, create stronger brand equity, generate more revenue and brand value

Content marketing has ‘customer’ at the center. The choice of content, the method of communication, and the platform of amplification are centered around establishing relevance to the want and need of consumers. It is in stark contrast to the conventional company/brand-centric marketing approach. Brands adopting the customer-centric marketing approach -- powered by the relevant content -- successfully and sustainably attract and engage the right audience to drive the desired consumer action.

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Lead Generation Company | B2B, B2C Lead Generation Services | Quadigy

Quadigy is an online lead generation company, providing lead generation services across B2B, B2C and B2B2C domains. We help clients make the best of the online opportunities and generate web-inquiries to successfully sell their products or services

Increased brand awareness isn’t the only barometer of the success of a brand’s online presence. Whether it’s a B2B (business-to-business), B2C (business-to-customer), or B2B2C (business-to-business-to-customer) organization, your web presence is indeed a powerful weapon for demand or lead generation.

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Digital Marketing Consulting | Online Marketing Solutions | Quadigy

Quadigy is a full service online marketing agency and provides integrated digital marketing consulting services, helping organizations maximize their digital prersence and ROI on marketing spend.

It’s not just about being right. It’s more about being relevant. Apt digital marketing strategies successfully help attract, convert, engage, and retain your customers. We study your landscape, understand your customer journey, and determine benchmarks to create the relevant digital marketing blueprint for your success. As your digital marketing partner, we work closely with you to strategize, implement, and optimize your digital channels and communications — all to ensure increased visibility, branding, and revenue generation.

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Social Media Marketing Solutions | Paid Campaigns, End-to-End SMM | Quadigy

Our social media marketing solutions include end-to-end social media marketing management - right from social media audit, strategy, social media content development, channel management to paid social media campaigns. Contact us to know more.

Social media is the best way for businesses to reach and engage with millions of customers and prospects, drive targeted traffic to their websites, tell their brand stories, showcase their offerings, and boost sales phenomenally. Social media channels help amplify brand relevance and positioning with its engaging content. We help manage the most dynamic weapon in the digital marketing arsenal effectively.

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Search Marketing - Organic SEO Services, PPC Paid Campaigns | Quadigy

Our search marketing solution (search engine optimization, paid PPC campaigns) helps create a strong brand equity, increasing website traffic, and attracting more online web leads

A brand with a digital presence vies for visibility among scores of thousands on search engines. The goal is to get seen on the first page of the Search Engine Results Pages (or SERP, as it’s usually called). In simpler terms, it’s about cutting through the noise. We help you do exactly that. Our potent combination of SEO, content marketing, and paid campaigns results in an unprecedented increase in not only the web traffic but online business leads as well.

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LAUNCHING A NEW WEBSITE? AUTOMATE IT!

So your website is ready to go live. After countless meetings and months of hard work, you have successfully put together some great content and design, incorporated feedback, and made necessary iterations. You also want to set up some basic automations to give that extra zing to your website experience. However, it would seem that most automation tools are expensive and require extensive knowledge of coding.

Contrary to popular belief, marketing automation doesn’t have to be costly from the word go. Most tools offer free trials with some limited but neat functionalities, which are usually easy to use and set-up without any coding or technical knowledge.

To help you get started, we have compiled a list of 5 easy automations that you can deploy today at zero cost and spruce up your consumer experience game! We have also included some of our favorite apps as examples, which are an excellent place to start building these automatons.

1.  Collect visitor information with

pop-up forms

Pop-up forms are a great way to convert visitors into subscribers or contacts. These forms can be triggered on exit intent, 50% page scroll, etc. You can also choose to display the form on all pages or specific pages. Some apps even allow you to customize triggers based on visitor demographics and behavior data and attribute the forms to specific campaigns. These apps come with robust out-of-the-box reports and insights which can be used to tweak the form content, design, or offer, and increase conversions.

Apps we like for pop-up forms:

 Privy (free up to 5000 pageviews)

 Hubspot (included in Free tools & CRM)

2. Use

chat

to engage site visitors

Your visitors will have questions, and they may not always know where to look for the answers. Installing a live chat app on your website is a great way to connect with prospects, respond to visitor queries, and qualify leads, all in real-time. Chats are also the most preferred medium for customer servicing. If you don’t have the manpower, you can use human hybrid chatbots to design conversation flows based on your lead qualification process. These bots can then extract information from visitors, thereby automating the lead qualification process so that you spend time only on the qualified leads.

Our favorite chat apps are:

 Snatchbot (free)

 PureChat (free plan)

3.  Collect feedback with

online user feedback tools

Who better to give you feedback on your website experience other than your visitors? Online user feedback tools do precisely that by collecting customer experience data in a plethora of ways – heatmaps, surveys, polls, feedback forms, visit recordings, etc. Triggers can be automated based on profile and behavior criteria, or within conversion funnels with options to collect visual feedback. The main utility of feedback tools is in their ability to provide insights on conversion behavior. The tweaks you make based on these insights have the potential to skyrocket your conversion rates and create evangelists of your customers.

Get started with user feedback with either of these apps:

 Hotjar (free for up to 2000 pageviews/day)

 Freshmarketer (free for 5000 monthly visitors)

4. Create personalized engagements with

auto-responders

Kick-off your email marketing program with auto-responders. Automate interactions with your consumers based on a range of profile and behavioral triggers such as product sign-ups, form submissions, cart abandonment, contract renewal, reminders, promotions, birthdays, anniversaries, etc.  Besides saving time and monetizing your email list, auto-responders help build trust with new contacts given the personal nature of this mode of communication.

Once you have set up auto-responders, you can move to sophisticated, modular, and personalized email campaigns such as subscription and nurture programs.

Some apps to help you get started:

 Moosend (free for 1000 contacts)

 Zoho Campaigns (starts at ~ INR 1000)

5. Go vocal.

Automate social.

Be active on social with the help of automated publishing and listening tools. If you find yourself struggling to find 3rd party content to post on your social channels, take a look at content curation apps. These apps will create a pipeline of posts based on specific keywords related to your business. Some social apps offer both curation and publishing capabilities, thereby automating the entire supply chain. You can also use native integrations or zaps to connect content curation tools with publishing and listening tools. All social apps also come with a combined inbox to help you keep track of various conversations across platforms.

Our favorite social apps are:

 Quuu (free for three social accounts)

 Friends+Me (starts at $7.5 per month)

Build and manage a conversion-centric website that supports your digital strategy with our website development and management services!

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The Quad Story

Four. Quattro. Cuatro. Quatre. The significance of this number dawned on us about four months before we rolled out our new company.

Till then, we were unassumingly preoccupied with the scores of tasks that needed our undivided attention to keep this mammoth Digital Marketing engine running at the organization we earlier worked at. Every single day.

The four of us were at the helm of the global marketing & communications department at one of the fastest growing firms in its sector. Each one of us had our expertise, respectively, in the four fundamental building blocks of a successful digital marketing strategy – content, search, social, and data. Here, we collaborated to create the seamless marketing assembly line and supply chain that produced unprecedented results for the organization.

As we inched to the last quarter of 2017, our combined efforts attracted relevant global traffic through search and social, and funneled it into the web-inquiries engine. It went from yielding revenue of a little above $150,000 per annum three years ago to being just shy of a million dollars, come Christmas. All, through the form-fills on the website.

We knew that there has always been a huge demand among the marketing decision-makers and management for a potent combination of four key basics to drive marketing ROI–articulate their brand stories better, get found on the Internet, engage fruitfully with consumers of their offerings at the digital waterholes, and gain actionable insights from the ensuing data.

Most of the digital marketing service providers excelled at one or some of these areas but were found significantly short of closing the loop, integrating the efforts across these four pillars in their own individual capacity and building on top of that.

We decided to combine our skills and provide a wholesome marketing-services offering to organizations of all shapes, sizes, and needs. The four of us. The four of marketing’s core elements. We called us the Quad. And, we considered us the Prodigy, albeit a tad tongue-in-cheek. The brand name? Quite naturally, QUADIGY.