Does traditional advertising still work?
Absolutely! Just be creative, relevant and get it in front of your targeted audience.
Here's one way to pitch your design studio directly to an ad agency: Buy a billboard right across the street from the shop. Intridea, a D.C.-based product design and development consultancy, did just that this month by buying a billboard for a week right near Ogilvy & Mather's headquarters at 636 Eleventh Ave.
Result: It got the studio a meeting with the CEO.





