What does your logo colour say about your brand?
Your logo is the first thing customers will associate with your brand. It is your brand’s finger print in the industry and how it can be immediately identified. Research suggests that your logo’s design, and specifically its colours, have more bearing on your customers’ opinions than you might have realised.
Colour has a direct effect on people’s emotions and this can be used to your brand’s advantage if used right. In fact understanding your customers’ connections to certain colours could increase the effectiveness of your company message – and therefore its growth.
According to research complied by web design and marketing company WebPageFX, people make a subconscious judgment about a product in less than 90 seconds of viewing, and a majority of these people base that assessment on colour alone. Almost 85% of consumers cite colour as the primary reason they buy a particular product, and 80% of people believe colour increases brand recognition.
So what colour should you go for? Here’s the most used logo colours and why:
Red
According to colour think tank Pantone, red is often associated with the heat of sun and fire and is considered a high-arousal colour, often stimulating people to take risks. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or even danger.
Yellow
Yellow is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of optimism, hope and happiness.
Blue
Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.
Orange
Orange is often associated with the heat of sun and fire and is considered a high-arousal colour. It may stimulate feelings of energy, balance, and warmth.
Green
Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and envy.
Purple
Purple is generally considered a low-arousal colour. It may stimulate feelings of spirituality, mystery, royalty, or even arrogance.
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