Relevancer

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[relevancer]

News aggregators like Google News ended the monopoly media outlets once had over their own content. Users can quickly scan headlines from hundreds of news sources without ever actually visiting the website, all while Google profits from advertisements displayed next to headlines. “With the rise of search engines and news aggregators on the internet, newspapers lost an important part of that chain of value. I think that this move to step out of a search service is an attempt to regain dominance here,” said Eugenio Bucci, a professor at the University of São Paulo (ECA-USP).

TechCrunch, Brazil’s Google News Boycott Reportedly Only Drops Traffic 5%. Oof., October 27, 2012

[relevancer]

According to the survey, 39 percent of respondents said they got their news directly from the net. The only source that beats out online is Television. Even TV seems to be on the downslide compared to the rapid growth coming from social media and other online sources. In fact, 13 percent of the respondents said they sometimes received their news directly from Twitter. In general, social news sharing has climbed dramatically. In the last two years, social-networking as a primary source for news has grown from 9 percent to 19.

Android Authority, News Consumption continues to rise through the Internet, print news declining fast [study], Sep 28, 2012

[relevancer]

Jagannathan says the company’s plan is to offer this same solution to businesses, allowing them to create their own curated magazine for their customers, employees, partners, etc. In that product, NewzSocial will offer a private business network, private channels, automated tweets and curated content integrated into their website.

TechCrunch, NewzSocial Debuts A Social News Magazine For iPad That You & Your Friends Create, September 19, 2012

[relevancer]

The study, “Content Marketing: Ready for Prime Time,” found 34% of marketers are “very” or “fully” engaged with content marketing this year, up from 18% last year. In addition, 66% of marketers project they will be “very” or “fully” committed to content marketing in 2013, according to the study, which was based on an online survey of 440 b2b marketing professionals conducted in April and May.

B2B, 'BtoB' study: Content marketing adoption surges, September 17, 2012

[relevancer]

At the same time, Nuzzel does allow you go beyond your immediate social graph, with a “stories you may have missed” section, which shows headlines shared by friends of friends, or by the people followed by the people you follow. And you can browse other users’ Nuzzel streams, which can help you follow different interests

TechCrunch, Friendster Founder Jonathan Abrams Launches Nuzzel: A Fast, Simple, Social News Reader, September 13, 2012

[relevancer]

Real-time discovery of quality content is becoming more important because pre-scheduling sharing of older content doesn't have the same impact it once did. The field of real-time content analysis is evolving quickly. The chart above illustrates the sharing timeline and identifies the discovery hotspot that these 5 tools help identify. Quality content discovered and shared in the hotspot is more likely to be viewed by your followers and network as a news breaker as opposed to a news follower - which can increase your online authority, establish you as a trend spotter and help give your business an information edge.

The Innovative Marketer's Blog by Kevin Jorgensen on Tue, Sep 11, 2012

[relevancer]

On the left side of the grid are applications that are targeted at businesses.

In the lower-left quadrant, we've seen tremendous innovation in applications and services that serve the business market with analytics products based on Twitter content. For example, Crimson Hexagon builds actionable reports for brands, media companies and political campaigns based on the conversation on Twitter; Topsy has built a real-time analytics dashboard to help finance, government, news and brands react to news; and DataMinr provides analytics for the finance industry.

In the upper-left quadrant are providers of tools that help businesses engage with Twitter including social CRM providers like Sprinklr, HootSuite and Radian6 (acquired by salesforce.com), and integration companies like Mass Relevance, which aggregates and filters Tweets for display on TV.

On the right-hand side of the grid are applications that are targeted at consumers.

In the lower-right quadrant are services that use Twitter content for social influence ranking, such as Klout.

In the upper right-hand quadrant are services that enable users to interact with Tweets, like the Tweet curation service Storify or the Tweet discovery site Favstar.fm. That upper-right quadrant also includes, of course, "traditional" Twitter clients like Tweetbot and Echofon. Nearly eighteen months ago, we gave developers guidance that they should not build client apps that mimic or reproduce the mainstream Twitter consumer client experience." And to reiterate what I wrote in my last post, that guidance continues to apply today.

Twitter Announcement August 16, 2012

[relevancer]

One of the curious factors in the new wave of publishing services is that they are restrictive in nature. In all four of the services we mentioned - Medium, Branch, Svtle and App.net - you cannot write to them unless you have been given permission to do so. Essentially, they're read-only by default. In other words, this new crop of services is less democratic than what came before - Tumblr, Wordpress, Blogger and even Twitter.

Richard MacManus, How Online Reading Is Changing - And How to Cope!, August 16, 2012

[relevancer]

Now that content curation has become mainstream and so many businesses are focused on contextualizing your actions, it’s their turn to flourish. Once the basis of human intent has been founded, you can pretty well guess what an individual’s next action will be. This drums up dreams of better advertising, properly targeted marketing, improved product recommendations and personalized data streams, all given back to the consumer. It’s an entire service built around a data model that understands you better than you understand yourself. “If we gaze a bit further down the road, it’s reasonable to expect that content curators will employ the use of personalized and artificial intelligence technologies. Whether its a site with 20 million uniques, or one with 10 thousand, these tools will have the ability to learn and make assumptions about readers across publishers’ properties, and across the internet landscape, says Jarret Myer, CEO and Founder of UPROXX . “These tools will have the ability to learn and make assumptions about groups of users, with the intent to serve the most desired content based on crowd sentiment. It’s also possible to expect there won’t be a need for editors to curate and upload content to initiate conversation; personalization technologies will automate the process of curation by identifying topics of interest and uploading them in real-time.”

Forbes, Where's the Business in the Curation Nation?, July 20, 2012

[relevancer]

“Flipboard is essentially an RSS feed,” Trapit co-founder and Chief Product Officer Hank Nothhaft told me. “It’s not bringing anything new to the table. It’s not highly personalized or relevant. We’ve taken the opposite approach. We’re all about user-generated interest, being selfish and really reveling in the things that you like.” Trapit scours content from about 120,000 sources, up from 100,000 last year. In the past few months, the company also cut about 10,000 sources based on user feedback.

Laura Hazard Owen, Web discovery engine Trapit launches iPad app — but it’s not another Flipboard, Jul. 19, 2012

[relevancer]

Me? I'm immersed in Google services, but I worry that handy new features will arrive in a steady stream of minor changes that are all but imperceptible until one day I wake up and realize that Google has access to everything that makes me who I am. ... Advertising has been good to Google. But as the company becomes more than a search engine, it's got a choice to make about its revenues in the future: should it emphasize selling services rather than selling advertising?

Stephen Shankland, How Google is becoming an extension of your mind, July 16, 2012

[relevancer]

The companies that are truly winning over audiences and driving consumers are the ones that are experimenting with a balance of automated aggregation and human-directed curation. It's a process of out-sourcing and in-sourcing.

Fast Commpany, The Content Conundrum: To Create Or Automate, 07-05-2012

[futuresagency]

According to Nielsen, US Android and iOS app users spent 101 billion minutes per month with their apps in March 2012, more than double the amount from a year earlier. By contrast, the amount of time spent with mobile websites grew at a more modest 44% over the same span. (via Apps Proliferate, but How Do Users Engage? - eMarketer)

[relevancer]

In addition to the algorithmic measures, Google is taking the smoke and mirrors out of search by more openly communicating algorithm changes to SEOs and the general public. Why? In some cases, black-hat tactics were inadvertent, caused by website administrators using outdated techniques or misinterpreting Google’s algorithmic intent. Furthermore, a good deal of high-quality content gets lost in the search shuffle because creators simply ignore SEO. More than ever, Google wants every website to be optimized and optimized properly. The more high-caliber content Google can serve up to users in SERPs, the more business it will do. The trend: Google will push hard in this direction, devising more accurate methods of evaluating the relevance, substance and trustworthiness of content. It will get better at interpreting both the inherent quality of the work itself and the social-sharing data associated with it.

Smashing Magazine, How Content Creators Benefit From The New SEO, June 28, 2012

[relevancer]

Americans spend 43% of their media time with TVs, and advertisers fittingly spend 42% of their advertising budgets on the platform. Yet only 1% of advertising budgets are allocated to mobile on average, even though consumers are spending 10% of their time there.

Mashable, As Mobile Traffic Ramps Up, Hearst Looks to Monetize, June 18, 2012

[relevancer]

Again we can see that Google seems unconvinced on where these signals value lies. If they're unsure of the value for their own metrics (+1), one has to wonder how comfortable they are with 3rd part signals such as Facebook, Twitter or other social services.

Search Engine Watch, How Much Do Social Signals Play Into Google Rankings?, June 14, 2012

[relevancer]

Prismatic is built around a complex system that provides large scale, real-time, dynamic personalized re-ranking of information, as well classifying and grouping topics into an ontology. Prismatic has recently announced new improvements, as well, so expect the team to continue to push the limits for news consumption. This discussion would be of interest to any online or social news junkies (like me) and/or developers who are fiddling with ideas of how to build on top of Twitter.

TechCrunch, “In the Studio,” Prismatic’s Bradford Cross Wants to Reinvent Social News, 7.6.2012