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While links might not be as important as they used to be, they're still a fundamental part of the algorithm. We just need fewer, better links than before- since Google simply ignores low quality links.

Sometimes SEOs miss the forest for the trees.

It looks like our SGE strategy might need to consider Facebook as well!

One way to prepare for SGE: think about entities and how to convey it using schema markup.

Don't just publish your content- promote it. And by "promote it" I don't mean. "regurgitate it anywhere you can." Have a strategy.

How can you adapt your SEO strategy to appear better in Google SGE? Check out some research and tactics to prep you for upcoming changes.

In an era of paranoia and conjecture, this article does a great job of providing helpful, practical steps.

#seo #google

Dynamic UTMs will be rolled out to all users globally by the end of March, eliminating the need for manual setup.

This is an exciting update! Anything that improves tracking accuracy (especially attribution) is a good thing!

Study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility.

SGE is going to change a lot of SEO strategies, especially branded strategies. However, branded SEO has never been a growth opportunity- it only responds to your brand’s demand, rather than create demand for your brand.

#seo #sge

How long does it take to get results with digital public relations? It’s the million-dollar question every brand wants to know.

What does Google say about AI content?

#seo #wcatl

Look at how fast ChatGPT reached 100 million users! #DidiMarConSouthAtlantic

8,864 votes and 2,372 comments so far on Reddit

Are you thinking about rebranding? Before you do, consider this Reddit thread.

Yes, Google can pass PageRank and other link signals from an HTTP non-secure URL to HTTPS secure URL through redirects. John Mueller from Go

While HTTP->HTTPS links can pass PageRank they won’t pass referrer data to your analytics. Watch out!

#seo #googleanalytics #analytics #google

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor

Links might be important in the future BUT (if you read between the lines in this article) they’re still important today!

#SEO #link building

Google's John Mueller said that link wheels are against Google's webmaster guidelines, I mean search essentials, because Google would consid

It’s always funny when someone thinks they’re coming up with a new way to trick Google- and it’s the same old tricks. I’ve been doing SEO so long that it’s repeating itself.

Discover how to ensure A/B testing has minimal impact on Search by following website testing best practices for AB testing, multivariate testing, and more.

A/B testing is a great idea- just make sure you don’t hurt your SEO efforts while you do it. Google just released some updated guidelines to make sure you don’t cut off your nose, despite your face.

#SEO #abtesting

For years, SEOs have been using Google Autocomplete (aka Google Suggest) as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own.

My secret is out! Google Autocomplete data is the secret to SEO success. Using it to find the long-tailed opportunities is the key to a successful SEO campaign.

Have you used it?

#seo #keyword research

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