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Final Project and Thesis Journal Entry

The time has come for my final journal entry for the Public Relations Master’s Program at Full Sail University. This class allowed me to wrap all the skills I learn in this 12-month program into my capstone project. I enjoyed how each class slowly began preparing to finalize my capstone project. This class was very important to me because If I did not push myself the hardest during this final class all my hard work would have been for nothing. As I have stated many times in these journal entries, my grammar is something a struggled with. (it sucks because I really love to write) This class has shown me to really slow down, proof read my work and pay attention to details. One of the challenges I had during this class was the Pecha Kucha presentation, I did not like creating a presentation and working with such a short amount of time. It was a new technique that I did not use but I after recording a few hundred times it became easier to do. I believe this technique it is a great way to explain information and grab the attention of others with just images and voice over. I believe my strongest point in this class was revising my thesis paper. Week one was not the best grade I could have received for the beginning of my thesis paper. Thanks to Professor Krasa, her feedback allowed me to go through and revise my paper. This class showed me to trust my skills I did not know how far I could push myself in this program until I tried. I was unsure of what I was bringing to the table before I began my capstone project. Now that this program is coming to an end I am confident that furthering my education was one of the best decisions I’ve made for my future.

Online Media Room Journal Entry

I read my original goals for this class and I believe I met them, this class was one of my favorites to date. I love creating online platforms and have free reign to create a media was very exciting for me. This course taught me the how to create content that my target audience will want to see and will appeal to their wants. Honestly, I never thought about much detail goes into what kind of content you use on your website. I knew your content had to deal with your target audience because they continue to use your site if it didn’t. But This course explained how you must the appropriate tone, voice, and style to really show your target audience the content is for them. Content tone and content voice were very interesting to learn because most people would like they are the same when they are not. Content voice is how your content is read while content voice is how your target audience perceives what you wrote. These two methods must agree with your target audience or you will not get the results you are looking for online content. My favorite assignment was creating the media room for my client. I enjoyed seeing all the work from this program come together and it also gave me a confidence boost because this page showed the work I am capable and what else I can do if I put my mind to it. Watching the web page come together with multiple links and a variety of content really showed what I can do for a corporation I work for in the future. Lastly reviewing my peer capstone pages allowed me to look at other pages and see different methods and styles you can use to create your content. This class will prepare me for my future as a Public Relations professional I am excited to see the work that comes.

Mastery Journal Reputation Management Strategies

RMS was an interesting class for me because before I studied Public Relations in Undergrad I thought PR only dealt with managing the reputation of a client or organization. I soon realized that there is a lot more that goes into Public Relations and Reputation management is only half of what PR professionals deal with. During the mastery class at the beginning of this program, my three goals were: 1. I will come up with a tactics and strategies to repair reputations.

2. Begin the mindset of managing someone organization or companies.

3. I will develop long-term strategic communication ideas to better help my clients when dealing with a certain situation.

This course showed me the steps to plan for a crisis and allowed me to execute a plan for an actual crisis that could happen to my client. This will help when I go into my career because I have the experience to plan for a crisis and write a communication plan for the company or organization I work for. RMS gave me the opportunity to write out messages that can go out to social media sites to keep the target market updated on the crisis. Another tip I will use when I go into my career is creating dark pages for a crisis. I notice into today’s crisis company’s websites are still the same. They only update their social media sites and their website is still current as if the crisis is not happening. In my opinion, I think that can be insensitive to the crisis at hand and those involved. I believe that all social media and websites should reflect the same unified message to its target audience during a crisis. This shows the target audience that the company is transparent on all sites and they want everyone to get the same information.

Bell, S. (n.d.) Dark websites for crisis response. Retrieved from http://www.mowerpr.com/reputation-management/our-experience/dark-websites-for-crisis-response/

My Road to Mastery (2016, September 26) My Mastery Timeline…. [Tumblr Post] Retrieved From http://roadtomasterypr.tumblr.com/page/2

Events Marketing and Production Mastery Journal

This class was one of my favorites so far tapping into Events marketing is something I grew an interest in recently. My current job as a Leasing Agent at Sebastian Village I currently plan all events for residents to participate in. This class allowed me to create an event and showed me how to create an event from start to finish. I’ve done this plenty of times for different events at work but this class allowed to really take my time a plan every detail down to the last minute. I notice I really enjoyed having creative control over the event. I have been in this student housing industry since 2014 so I have a good understanding of what this target audience looks for when it comes to choosing off-campus housing. Having up to date events creates a buzz with residents and prospects who are interesting in renewing or signing a new lease with Sebastian Villages. Something I struggle with was the webinar assignment at first I was a little nervous because I am camera shy (I know crazy considering the major I chose). I am glad that assignment was added to this course because I think it helps with public speaking and learning how to reach a larger audience. It made me think of ways I can prepare my clients or organization to create topics that can be recorded as a webinar and place on their websites or in their offices for their target audience to see. My favorite assignment was the keynote presentation, it really allowed me to take creative control and start from scratch and plan an event that residents at Sebastian Villages would enjoy. Learning step by step how to plan an effective event is very helpful when it is time to go into my career and I am asked to plan the company’s employee retreat or seminar. Three classes left and I am so excited to see the finish line!

Media Relations Mastery Journal

This class has been a big refresher for me. A lot of the assignments I had to complete were similar to assignments during undergrad. Each week I took something different from this class and Professor Lee gave very good feedback. Some of the grades I received on were not my best effort but each week my grade would increase so I saw progress in my work. During the mastery class, my goals for this course was to be more proficient in different media platforms, building relationships with other media professionals and learn a different way to get stories out using more than a journalist. This class taught me that creating a positive relationship with journalist and using the right approach will help me get stories about my organization out the public. Communicating correctly with journalist will allow the company or organization you represent a chance to get their story heard. Calling too many times and not giving the chance to respond could hurt your reputation as a PR professional. The media kit assignment is my favorite one it gives me an idea of what my job will consist of when working with a client or organization. Though most of these assignments were similar to assignments I did during undergrad they did not go in depth like week 4 assignments did. I really appreciated the depth of the assignment because it allowed me to try my hand at creating quick facts, and creating tough questions to answer during a press conference. When I decided to go into this career answering really tough questions was always a worry for me because I was afraid I was going to make the situation worse. But being honest, and remembering the company or organization you represent values makes the answers flow. This class opened my eyes to what a day could be like as a PR professional.

#fullsailstudent #PRMasters

Market and Consumer Research Analysis Journal Entry

This class was an eye-opener for me, my last research class was my sophomore year in undergrad. So, it’s safe to say I was a little rusty, I received my first grade from this class in week one and I was very shocked and that is when I realized I had to take the dust off and really focus on what was ask of me. As I’ve stated before in these journals grammar is not my strong suit but I have used that as a crutch for so long it aggravates me when I say it. After week one I had a few people look at my paper and give me feedback on grammar and mechanics and that allowed me to see the mistakes I was making which help me prepare for the upcoming drafts. Professor Palmisano provides great constructive criticism. She told me what I was doing wrong, where I could find the lesson to understand how to do it right and even gave an example as to what it was supposed to look like. The memorable assignments for me are was the entire thesis paper, breaking this paper up into sections was amazing because I really got to spend time on each section and make sure everything was explained correctly. This entire class gave me the structure and skills to understand what my clients want and figure out their target audience and how I can make their product or service appeal to them. When I go into the PR industry I will remember the steps I need to take to create buyer personas, conduct primary and secondary research show clients the steps to appeal to their target audience. This class was not my favorite one at times but it helped realize this is grad school and I must take the training wheels off to make it across the stage!

Social Media and ROI Journal Entry

Social Media Metrics and ROI was a very interesting class for me. I learn so much about the business aspect of social media. Some of the memorable assignments were signing up for google analytics looking at the statistics of my website. Also creating my final pitch for my capstone project was an eye opener. The google analytics assignment on the Hardcore Nepal website really showed me how to gather data and develop information about a target audience who is viewing a website. Learning what devices, they use, where most of the views are coming and how long they stay on the page will really help develop a plan to revamp the website or certain section. I felt more comfortable describing what the target audience is because I had the data to confirm my research. I believe when I get into my profession if I am presenting to client google analytics will show the clients why the need to invest in Social media. Creating the final pitch really made me realize we are winding down in this program. I went back and forth with Professor BK about what project I should do and she told in her opinion which idea is the best. But I still felt my best friend Taylor Vegan website would serve as a better project. However, when professor BK said again “something that is more established will look better as a project.” I began to agree and creating my PR campaign on the apartment complex I work for began to make sense to me. When I started the paper ideas started to flow and before I knew I was 10 pages in and I couldn’t believe how much I had written. This class sparked a fire in my PR bones to begin my capstone project!

#PR #grad school #fullsailstudent #fullsailuniversity

Digital Divide

The Digital Divide deals with those who have access to the internet and those who don’t. People with an education and good job have better chance to access the internet. While those with low paying jobs don’t have much access to the internet. Smartphones have help bridge the gap because most smartphones have access to the internet which allows everyone to tap into the digital world.

Most people enjoy having a lot of information to choose from when it deals with everyday life. Dribble is a website that allows web designers, graphic designers, illustrators, icon artists, typographers, logo designers to screenshot their work or process. Once you screenshot your work and upload it to the website you have the ability to show, promote and explore other designs. This company does not have an app yet, and I believe it would definitely reach a larger audience if it did. I think of it as Facebook for the creatives, you upload your work and others engage with you and you do the same. I would promote this app as a creative tool on-the-go. My slogan would be “Tap into your creative side with one click!” Because most devices are touchscreen so it will relate to the audience devices.

This app would be a heavy on graphics because you want to grab those who are interested in graphics. The content will match the tone of the graphics because graphics may grab your attention but you want to keep the audience there. Dribble’s website is very straight forward, it starts off with a popular page that is filled with graphics, so the app will match that technique. Those who need this app could be an art student who needs a creative nudge to finish their senior project. A teen who needs an idea about a story they want to write based on a picture then seen. This app will help start the creative flow for a lot of people who need a push. I am always looking for inspiration for my short stories because of my phone always by my side I would be the customer to open up Dribble and scroll through and spark my creative flow.

Charlotte Jones -PR (www.charlottejjones.com)

#PR #BRANDING

Legal Aspects of Media Journal Entry

Legal Aspect of Media has been a challenging class for me. Law has never been interesting to me and understanding law jargon and going over case studies were not easy for me. This course was similar to my law class that I took in undergrad, and it helps me remember certain circumstances and terms when it comes to media and law. I learned that communications professionals need to have a sound understanding of the law. The real-life scenarios gave me a clear vision of how certain laws affect the way we do our jobs. My favorite assignment was week two, the research case study presentation. This research case study allowed me to dig deeper into my understanding of New York Times v. Sullivan and Gertz v. Welch. With a clear vision, I felt very comfortable talking about these cases and creating the presentation. The course topics that were covered this month copyright and defamation were two most helpful to me as a communication professional. These two subjects will help with legal issues in the industry because it will prepare me for what not do when it comes to what I advertise to the public and materials used in PR kits. In public Relations our primary job is writing and creating for our target audience or clients. We have to be careful about what we say and how we say it because it could tarnish someone reputation which could lead to a defamation suit. Public Relation deals with a lot of promotions so using a video or pictures could be a liability if it is not used correctly. When doing a presentation or creating advertisements for a client you have to be sure you have the right to use work from others. If no permission was given and the proper attribution was not made, then it looks like PR agency or person created it, and that can lead to a suit. This course met my expectations because I assumed we would be dealing different law terms and getting a deeper understanding of how that law works and how to avoid lawsuits in our profession.

Writing for Interactive Media Journal Entry

This Course was not what I expected. I thought I was going to be writing stories, yes, but I thought it would be more so creative writing and not newsworthy stories. So far this has been one of my favorite classes yet! I really enjoy writing and perfecting my writing is always one of my goals. This course allowed me to dabble in perfecting my craft as a writer. Each story I chose was something I found of interest and each interview brought more insight to the story in their own way.

There were some challenges, if you have been keeping up with my previous posts my immediate problem is grammar. Since grade school, it has been my weak spot. This course allowed me to push myself and worker harder to reread, rewrite, and rephrase each week. So I had a lot of practice and the editing tools that were provided really help me as well.

Also another great tool I notice during this class was the worksheet for each story we had to write. Breaking down my stories and knowing the ‘So what’ really help stay focus on the main subject of my story. This story planning worksheet was not used during my undergrad years. Back then I was told to pick a story and write. So I definitely will be taking advantage of the story planning worksheet in future assignments.

Lastly working on my about me was really fun for me. I dread talking about myself. But I’ve learned it’s necessary to brag about yourself and the accomplishments you have in your life. If you don’t who will know how great you are?! That assignment really allowed me to look at my life and think about who I am and why I do what I do.

Overall Great Course!

#fullsailstudent #fullsailuniversity #PRMasters

Mastery Journal entry PR in a Digital World

Public Relations in a digital world help me perfect my skills as a public relations professional. This course went over a lot of information I learned in undergrad. It was refreshing to sharpen my press release skills and create a PSA. My objective for this class was a little different from what I took from the course. PBR510-O gave me the skills to think critical when it comes to planning.

The first assignment we dealt with was creating ways to get content out to the public for different articles. That allowed me to tap into my creative side and think of ways to get those articles out to the public. I believe undergrad laid the foundation for my interest in Public Relations (PR). So grad school is allowing me to put my skills to the test and create. Before this class started, I thought it would teach me how to build different Public Relations campaigns for the digital world.

This class taught me how to produce effective PR pieces for my branding website which will attract employers. I will then be able to put these skills to the test for an employer. This class also help me perfect my grammar skills. The Public Relations field deals with writing a lot. So this course has taught me to take a closer look at my writing before publishing it. Since this class has begun, I have more of a critical eye about my work.

Critical thinking is something that I will use professionally and personally it helps me stand out from others, and I have an easier time getting my point across in a clear manner. I went in with the mindset of thinking this class was making PR work for the digital world. I am leaving this class with a better understand of what I bring to the table as a PR professional and perfecting my critical and creative thinking skills.

Link to Mastery Journal: http://roadtomasterypr.tumblr.com/

Mondays

Today is just like any other day don’t dread today make it great! #BringitonMonday

My Mastery Timeline

Week 4 Assignment

MASTERY: PERSONAL DEVELOPMENT AND LEADERSHIP (MDL 510)

This course will help me understand how to develop an understanding for mastering my field of choice. What I am taking from this course how is to create the right mind set to begin my journey to mastery. One of the resources I found was on lynda.com. I have to remember a lot of techniques and skills so having a strong memory will bring me one step closer to mastery. This video is called Improving Your Memory by Paul Nowak.

Goals

Pay attention key skills I enjoy. Choose a good mentor.

Become a successful graduate student while mastering my field.

PUBLIC RELATIONS IN A DIGITAL WORLD (PBR 510)

My goal is this course is to understand public relations role in digital media. I plan to learn how to maneuver through different digital media outlets and distribute PR through those media outlets. A resource I found to give me a better understanding of what this course will ask of me was from the Nebo Blog. Jenna Thomas wrote an article on Redefining Public Relations in a Digital World.

Goals

Becoming well rounded when it comes to digital media and public relations.

Knowing the roles of public relations professionals when it comes to working with a organization or companies.

Being aware of what to look for when it comes to handling public relations online.

WRITING FOR INTERACTIVE MEDIA (NMJ 520)

This course will teach me how to master different styles of writing. I will also learn how to develop my storytelling techniques in order to reach multiple audiences. This course deals with writing (most PR courses do) I believe I need to develop my grammar. So I found video on Grammar Fundamentals by Judy Steiner-Williams.

Goals

Learning the mechanics of storytelling.

Developing a style of writing that sets me apart from others.

Having an engaging presence when others read my stories.

LEGAL ASPECTS OF MEDIA (NMJ 642)

In this course I will learn the laws and regulations for media legal issues. That develop when dealing with the expansion of digital and mobile technologies if the new laws apply to the internet. One of the resources I found was different media outlets that deal with media law and resources strictly for journalist.

Goals

Understand the rules and regulations for laws that deal with media.

Commit law jargon to memory

Put certain laws and regulations in categories with public relations.

INNOVATIVE PUBLIC RELATIONS TOOLS AND RESOURCES (PBR540)

This Course will teach me to take a deeper look into each social network and investigate behaviors for those platforms. Which will give me a clear understanding about how to develop proper PR plans for different social networks. So this video on lynda.com about How to Serve Customers Using Social Media was great a resource for this course.

Goals

Learn the specifics about each mainstream social media outlet so I can promote and market for my company or organization I represent.

Prepare for tactical and strategic problems that will come with technology.

Open my creative side to prepare for promotions ideas for social media.

SOCIAL MEDIA METRICS AND ROI (PBR 550)

This course will teach how to track and report my audience behavior and attitudes toward PR campaigns I create for different products or situations. This course is going to force me to work with numbers I found a resource that helps with inputing data on spreadsheets. Anson Alexander created this tutorial called Numeric Data Entry Fundamentals.

Goals

Create reports to show the status of the PR campaign or program I am working on.

Open my mind up to numbers when dealing with Media.

Getting familiar with resources that allow me create documents that showcase the data information.

MARKET AND CONSUMER RESEARCH ANALYSIS(PBR 560)

This course will teach me how to examine different public relations(PR) and marketing resources that will help identify their market. With this knowledge I will be able to make my PR campaign attract my target audience. A resource I found was a video on lynda.com called Marketing Research Fundamentals by Cheryl Ladd.

Goals

Conduct research for a client that will clearly show who their audience should be.

Have confidence that my research is concise.

Make sure I have the correct tools to research different methods for various clients.

MEDIA RELATIONS (PBR 610)

Instead of relying on journalist to relay stories to the public. This course will teach me out reach out the public and different forms. One of the resources I found was article that talks about how to improve your media relations.

Goals

Becoming proficient in different media platforms.

Grow a relationship with other media professionals.

Learn how to get the stories out using more than a journalist.

EVENTS MARKETING AND PRODUCTION (PBR 620)

This course will give me the techniques to enhance different events for my clients. It will also give me insights into current media outlets like mobile app, digital presentation. I found a resource that gives a you great tips on marketing events.

Goals

Learn how to promote events in a different way.

Begin to think differently when it comes to promoting certain events for clients or organizations.

Being able to produce certain digital projects.

REPUTATION MANAGEMENT STRATEGIES

This class will teach me how to manage clients reputation. Not only will the strategies I used help the company or organization I will work, but I can start using them to develop my career along the way. I found a video that talks about building your brand and managing reputation.

Goals

I will come up with a tactics and strategies to repair reputations.

Begin the mindset of managing someone organization or companies.

I will develop long-term strategic communication ideas to better help my clients when dealing with certain situation.

THE ONLINE MEDIA ROOM (PBR 640)

This course will teach me about the online presence for the company or organization I work for. I will learn the best practices for managing and updating the online presence for the company.

Goals

Learn how to manage online media assets within my organizations webpage.

Learn how to integrate social media platforms to digital media assets.

Build a reputation for my management skills for online media platforms.

PUBLIC RELATIONS FINAL PROJECT AND THESIS (PBR 699)

I will showcase my mastery in my degree program. I will have to create detailed PR plan that shows my understanding of the knowledge and concepts from the Public Relations Master’s Degree. I will also create a website and present examination of the plan I created and the key topics. One of the resources I plan to use is the Full Sail Career development department.

Goals

I will have enough work to showcase for job searching.

I will have a deep understanding for Public Relations and what it takes to be in this field.

I will utilize Full Sail University career development department.

Logo for week 3- Mastery

Links for week 3- Mastery

Papaly- https://papaly.com/charlottejones

Linkedin- https://www.linkedin.com/in/charlottejjones

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