Bycott Boots customers need to teach them lesson
It is 2020 everything if not fair JUST GIVE UP!!!
Boots Advantage Card customers furious over changes to two of its most popular schemes
"Why take things away from customers? That’s not going to help business is it?!"
ByRachel PughMoney-Saving & Consumer Writer
12:16, 20 JAN 2020UPDATED16:23, 20 JAN 2020
Boots customers furious over new changes to Advantage Card schemes
Boots customers furious over new changes to Advantage Card schemes (Image: Getty Images)
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Boots has announced some big changes will be coming to two of its most popular loyalty schemes, and shoppers aren't happy.
The high-street pharmacy chain has confirmed plans to cut the value of its Parenting Club and Over 60s schemes by 20 per cent, much to the disdain of its loyal customer base.
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People who are signed up to the free points-saving schemes are currently awarded ten points (worth 1p each) for every £1 spent on certain Boots products.
However, under new plans, which are set to come into play on 16 March, shoppers will only earn eight points for every £1 spent.
Customers with normal advantage cards currently receive 4 points for every £1 spent on particular products, though this is set to remain the same and will not be affected by the 20 pc cut.
The changes were first announced by Boots in an email to customers, which read: "We're changing the points you get in Parenting Club, from 10 points per £1 you spend in Baby, to 8 points.
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"However, that's still 4 more points than the standard Advantage Card reward of 4 points per £1. And, as this change isn't due until 16th March, you can still make the most of 10 points for every £1 on Baby for the next 2 months.
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"Plus, we recently extended the age range from 3-5 years - so you get to enjoy two more years of 8 points!"
After receiving the emails, shoppers took to social media to vent their frustrations.
@BootsUK so even Boots are taking from pensioners now! Boots Over 60's Rewards are going down from 10 in every £1, to 8!
But still lots of pics of smiling oldies in the ad 🙄
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Posting on Twitter, one frustrated consumer said: "So even Boots are taking from pensioners now! Boots Over 60's Rewards are going down from 10 in every £1, to 8! But still lots of pics of smiling oldies in the ad."
Responding to the Tweet, Boots' official account said: "Hi Cate, The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning 4 points for every £1 spent. Each point is worth 1p. We are making changes to our clubs to invest in what we offer our members and will continue to give them great value on the products we know they will love."
@BootsUK interesting to see you’re changing your parenting club points by making the offering WORSE for customers. Why take things away from customers? That’s not going to help business is it?!
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Another annoyed shopper said: " @BootsUK interesting to see you’re changing your parenting club points by making the offering WORSE for customers. Why take things away from customers? That’s not going to help business is it?!"
Just received email from @BootsUK - #Advantage Card scheme will no longer give the over 60's 10 points per £ spent, but reduce it to 8 points per £ spent. Another company reducing the benefits for the over 60's/retired community. @ageuklondon @ageukcampaigns @ageuk
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A third wrote: "Just received email from @BootsUK - #Advantage Card scheme will no longer give the over 60's 10 points per £ spent, but reduce it to 8 points per £ spent. Another company reducing the benefits for the over 60's/retired community."
@BootsUK announce a 20% reduction in rewards for their over 60’s customers.
Other chemists & pharmacies are available...
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Somebody else vented: " @BootsUK announce a 20% reduction in rewards for their over 60’s customers. Other chemists & pharmacies are available..."
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Manchester Evening News has approached Boots for comment.
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