At a certain point, it was just hard to keep up. They seemed to fall from the sky like fizzing raindrops, soaking everything in pure wildness—memes, that is. 2022 had an absolute bumper crop of memes. The fertile field of this year’s chaos was sown freely, resulting in some impressively widespread phenomena. Most of it remained pretty contained within the dashboard, but at the end of the year the biggest meme of them all broke containment…We’re getting ahead of ourselves here.
Cast your mind back to January 2022. We kicked off the year with Horse Plinko, which soon joined forces with Eeby Deeby in a frenzy of flaming gifs in which the poor horse plinko’d its way to Super Hell. Nothing has ever summed up the mildly deranged meme generation process on Tumblr so perfectly.
This era of memes merged smoothly with the Month of Blorbo. Can you believe blorbo from my shows is more or less purely a 2022 phenomenon? Granted, the original post happened in late 2021, but it was the new year by the time “blorbo” secured itself in our vocabulary. How did we even live our lives on Tumblr without the word “blorbo”? It’s impossible to even imagine at this point.
Springtime dawned with the rise of Live Slug Reaction, which dominated the dashboard as everyone rushed to plop that shocked slug in the corner of their favorite gay moments from TV and film. And in May came a very important event that would define the rest of the year on Tumblr: the launch of Dracula Daily, Affectionately dubbed “tumblr book club,” the serialized email newsletter found a hugely involved following on Tumblr and spawned an infinite variety of memes, beginning with the iconic paprika recipes.
The Summer of Morbius dominated Tumblr from June onwards, with everyone going bonkers with Morb-based puns, jokes about the film’s most ridiculous moments, and reblogging a single GIF somehow containing the entire movie that would crash your browser when it played on your dash..
The i love you x i love you y text post meme saw us to the end of the summer, and autumn came with the rise of the GOUGER. Or is it GOUGAR? Regardless, the strange but harmless creature took over everyone’s meme palette for a while, getting involved in increasingly silly scenarios.
This free-for-all was interrupted by the death of Queen Elizabeth, an event that was solemn everywhere else. . But on Tumblr, of course, users swamped the dashboard with Queen Liz-related memes and commentary. And crabs. There were quite a lot of those.
Later, in September, the Try Guys saga unfolding on Twitter and YouTube filtered over to Tumblr in the form of the “lost focus and had a consensual workplace relationship” meme, with Tumblr users casting various favorite co-worker ships in the roles of the controversial real-life pairing.
And finally, closing out the year, the meme you’ve all been waiting for: the one and only Goncharov (1973). Just in case you’ve been living under a rock, Goncharov is a movie borne out of the magic combination of a misprinted shoe label and Tumblr’s fertile imagination. Thanks to a fake movie poster by user @beelzeebub, which gave names and faces to the characters, Tumblr ran absolutely wild, churning out analysis, fanart, and even fanfiction at an astounding rate. This was by far the meme to win 2022: it gained coverage all over the internet, including the freaking New York Times, and even Scorsese himself acknowledged it. You did that, Tumblr. Goncharov forever, all hail the power of the Tumblr meme!
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