comm 224 blog post 9
prompt:
Over the course of remainder of the semester, you will pick a corporation, organization, or individual as your client, and create a social media proposal, content plan, and visual samples based on your assessment of their needs. You will analyze the social media presence of your selected entity; outline the entity’s target audience(s) across appropriate social media platforms; and design a social media campaign that helps advance the strategic goals of the brand. This week's Blog Post will be the fourth step of this process. In your post, answer the following questions:
Which audio/visual elements are characteristic of your client’s social media presence?
Would you consider your client’s content to be optimized for the platforms on which it is shared?
:
As part of my social media proposal for Valentino, I have analyzed the audio/visual elements that are characteristic of their social media presence. Valentino's social media presence is known for its high-quality, visually stunning imagery that showcases their luxury fashion items. The company frequently posts photos and videos of their clothing, accessories, and runway shows, often featuring models from diverse backgrounds.
Valentino's social media posts also include behind-the-scenes footage of their fashion shows, which gives their followers a glimpse into the creative process behind the brand. They also share content featuring their collaborations with artists and musicians, such as their recent partnership with BTS Suga.
Overall, Valentino's social media presence is visually appealing and reflective of their brand's luxury image. The company's use of high-quality imagery and video is consistent with their status as a luxury fashion brand, and it helps them to stand out in a crowded social media landscape.
When it comes to whether Valentino's content is optimized for the platforms on which it is shared, I believe that the company could make some improvements. While their Instagram feed is visually stunning, their posts on other platforms such as Twitter and Facebook are less consistent in terms of quality and style. Additionally, while Valentino's social media presence does feature some diversity in terms of models and collaborators, there is room for improvement in terms of inclusivity and representation.
Given that Valentino's social media campaign is targeting a non-binary specific and LGBT Gen Z demographic, it is important to ensure that the content is optimized for these platforms. This could include the use of hashtags that are relevant to these communities, as well as more frequent and consistent posting on these platforms. Additionally, the company could consider working with influencers who have a large following within these communities to help spread their message and reach a wider audience.
In conclusion, while Valentino's social media presence is visually stunning, there is room for improvement when it comes to optimizing their content for different platforms and ensuring that their message is inclusive and representative of their target audience. By making these improvements, Valentino can create a social media campaign that resonates with their target audience and helps to advance their strategic goals as a brand.










