I also wanted to pick freelance artists as a forefront example because freelance is a very brave career path to follow in the industry and the success stories while being rare are always inspiring to see.
For this section I’ve narrowed down three of my favourite freelancers in the industry Chedil, Elliot and Kel Lauren.
• Chedil is an NID Ahmedabad graduate based in India who works from home. He did his bachelors in animation and currently focuses on concept art for different clients. In an interview with animator’s guild India Chedil’s advice to young graduates was “to animate everything they can in a project, from ideating to character design to backgrounds even if it’s just a 10 second clip. See what you enjoy the most and from there it’s just a question of repetition and practice. Also observe everything around you”. This really resonated with me as an animation student myself who enjoys certain parts of the animation pipeline especially the concept art part.
• Chedil has hosted multiple creative workshops to an astounding level of success as his classes always sell out. In these online courses he goes over his experience as a NID graduate and his work process and what he looks for in a reference when he’s making his concept art pieces. Chedil also hosts a monthly livestream on his Instagram account where he does q&a’s helping young creatives.
• Elliot is a freelance graphic designer based in Australia. He has a very distinct art style that is instantly recognisable, his work is a blend of retro style, a primary colour palette and humour which is also his main brand in his YouTube videos. This distinct art style and humour has also helped him mass a huge following on his YouTube channel. Elliot has his own website where he sells his prints but he also works with several clients in the industry. I love his work because I feel like he brings something new to the table, I’m also recently getting into typography and I feel that Elliot’s work is a great gateway into this of typography which seems very alien to me at the moment.
• Kel Lauren is another freelance graphic designer that I follow. They’ve worked with for major recording artists for their posters, vinyl records and album covers. Kel Lauren is at the forefront in my opinion because they not only take inspiration from nature but they go above and beyond with their techniques e.g. using acid wash/sun dried prints of various flowers and leaves and incorporating them in their digital work after scanning, and the world is finally catching up to their vision as I recently found out that one of their designs was used as a poster for Ariana Grande’s new album.
Marak, C. (2024) ‘Plein Airpril 2/30 ocean’ [Instagram]. 2 April. Available at: https://www.instagram.com/p/C5RM94uxVdJ/?igsh=MXA3anVlMjRoN2ttYg== (Accessed: 20 June 2024).
Ulm, E. (2024) Elliot is a cool guy. Available at: https://elliothasacoolstore.com/en-gb?srsltid=AfmBOorT-f_t5RKgTLTF_4d6AkftsXvWsWibzg5yQ2XrY13gKCHJjWYG (Accessed: 20 June 2024).
Lauren, K. (2024) https://kellauren.design (Accessed: 20 June 2024).
Kel Lauren is a Graphic Designer in Portland, OR, specializing in merchandise design and music branding.
elliotisacoolguy print store by elliot ulm graphic design humor poster shop