Pencils of Promise creates new hope
Joshua Webber
Prof. Susi
COMM-1400-600
For my Non-Profit Organization, I have chosen Pencils Of Promise (POP).Ā
This charity was created in 2008 by Adam Braun, in order to spread educational awareness throughout the world. This charity focuses on building schools in 3rd world countries where children struggle immensely to gain any type of education. Since its founding in October 2008, the organization has built 554 schoolsĀ across Laos, Guatemala and Ghana. More than 110,000 students attend the schools globally. https://pencilsofpromise.orgĀ
Pencils Of Promise can be found on Instagram, Twitter, Youtube and Facebook.
Theyāre a very large organization but use a lot of different tactics other than social media to gain donors, such as events across the world, private donors, and even huge companies. This obviously doesnāt mean they donāt use social media as voice to gain audience on the apparent issue. They have large viewer base on most of their social media websites, such as Instagram, with a staggering 200,034 followers. On their Twitter as well, they have over 200k followers (202,700) to be exact. Facebook has 208,978 followers, and 1,164,296 views on YouTube collectively. This shows most people are engaged on the three major social media platforms.Ā
They have a larger following base than like traction to most of their posts or tweets.
Twitter they may have 0-420 comments or 0-500 likes per post. Their Instagram has anywhere between 500-3,000 likes per post, while their comments are from 1-150. Now for Facebook, they have likes per post between 1-157, comments between, 1-47. Pencils Of Promise YouTube however, shows a little more love with 400-243,000 per video.
When researching their vanity metrics, they receive about 44.7k hits monthly and steadily increasing. https://twitter.com/PencilsOfPromis?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Due to their high follower base on social outlets, they definitely have room for improvement.
I believe they could be more interactive with their viewers and donors on their platforms.
Although huge mainstream celebrities, such as Justin Bieber, DJ BLAU, and the infamous social media king, Gary Vaynerchuk himself have all publicly spoken on and donated to Pencils Of Promise, but thatās not all these influencerās have actually gone to Guatemala and other 3rd world countries to actually help build these schools. On another side people like DJ BLAU, have taken a different approach using music as a form of donation, while each stream generates revenue that goes towards this charity, they really go into detail about how they work with BLAUās own streaming service and even Spotify to help the cause. https://www.usmagazine.com/celebrity-news/news/dj-justin-3lau-blau-raises-200000-for-pencils-of-promise-w451896/Ā
Personally I believe if they were to partner with larger groups such as sports teams on national television, they would be able to reach out to millions of more viewers and increase their audience flow tremendously, but they could even start at a lower rate with Tik Tok by creating user friendly videos for children, that would likely show their parents, etc;
As I stated prior, I believe an advanced metric they could work on would be engaging more with their followers on instagram, seeing they donāt have many replies or much activity under their posts. As for a behavioral metric, they are pretty much on top of spreading awareness about their cause and frequently at that if I may add. A channel metric I would suggest would again, be creating more postās dedicated to a younger audience. In these ways, I believe they would be able to see revenue and viewer engagement beyond what they are currently receiving or even projecting, though this charity is not that old they still have a long road ahead of them, and by implanting these tactics, personally I think they will not only continue to keep increasing their social media outlets, but benefit millions of more children around the world to gain an opportunity for education and freedom.
