You should be a fan of the artist, not their image or coverage in a biased industry, but anyways...
What other group was selling out stadiums in the US because western impact us what we’re talking about here? Please tell me because not even Bigbang or Psy did. BTS’ achievements in the west are undeniable and unprecedented, this has nothing to do so with there not being OtHer TAleNted kPoP GRoUps.
Also, the difference between Psy and BTS, is his moment was a purely viral phenomenon because of the catchy song, dance and music video. Bts has grown because of the music that the fans so fiercely believe in and promote and ppl stay for. That’s a huge difference. BTS doesn’t need US media, US media needs them. Have you seen the traction we give them compared to others?
Even western actors are getting the same shallow questions and interviews, especially teen stars get the same treatment and being capitalized on. That is the US media. Be it here or in Korea - it’s the same. If ya wanna be promote yourself over in the US, you need to play by their rules, especially as a newcomer. Of course them being kpop artists or asian is part of it, but i don’t think it’s even the biggest reason for it because it happens to every popular/mainstream artist. Ppl that try to deny the fact that the US entertainment media is shallow, dumb and out for views in general are ignorant.
We as fans are also playing the game. A nomination got them a spot to perform, more noms and more publicity, radio plays, two number one albums, UN, Time cover, sold out arena and stadium world tour and stadium concert in the US and even more publicity and a highly awaited comeback. Clearly, BTS are making an unprecedented impact in the US. To deny that is pure denial.
Things happen step by step. And we’re seeing that with BTS - they’ve been showing consistent growth over these years and carried by a steadely growing fandom - that’s FAR from a viral trend. They’re music is also recognized BY MEDIA step by step. We have great interviews and articles focusing on their music, media pointing out and highlighting their socially conscious lyrics and message, interviewers asking about albums, their UN speech, Time cover, Grammy continuously acknowledging them, famous critics giving them beyond faverobable reviews, calling their music underrated, new fans discovering their music and the rest of the gp (friends, family, neighbors) all taking note of all this.
Things will grow and change, don’t you bitter and negative ppl worry. The Beatles were even hated and discredited by media as a "gimmick” and their music not taken seriously once. BTS being treated as a gimmick or not by some, doesn’t deny their popularity or impact in the west because what matters is their art and ppl getting to know and choosing to support them and their msg.
And there are some great interviews highlighting and focusing on their music, from now and then. Let me know if you need some suggestions.
Anyway, I’m done here. Our opinions differ. I and many others see a huge impact and their music getting recognized regardless of how the media is portraying them and you don’t. That’s ok.