We all secretly love PR

Everybody thinks PR is so passé but everyone wants his/her name in the Paper! And some are very proud to share their quarter of fame...

[secretloveforpublicrelations]

[secretloveforpublicrelations]

[secretloveforpublicrelations]

#PRStat  - Does the term 'PR' still retain its value?

The Power Book, a group of Top UK Corporate Comm. influencers has been polled about their vision about the term “PR”. Should we still use this term?

[pectoraljones]

#PRstats  : 8 of 10 journalists are frustrated spending too much time collecting multimedia content

Key learning :

Long live the social media news release ! Check out the SoMe Press Release template invented in 2006 (!!!) by the guys from Shift Communications.

Source :http://www.prweek.com/article/1337567/journalists-want-multimedia-pitches-without-clutter-survey

[pectoraljones]

PRStats - Senior Management ranks n°1 among stakeholders that have negative impact on   content quality

[secretloveforpublicrelations]

Source : http://www.clickz.com/clickz/column/2429645/content-marketing-is-being-held-back-by-a-lack-of-strategy

[pectoraljones]

#PRquote - “Online authority is about demonstrating expertise instead of merely claiming it.” @brianclark

Check Brian’s and 14 other inspiring quotes on the role of authority in your marketing and business strategy on this piece from Toprankblog.com

[secretloveforpublicrelations]

#SocialPR #Tip   It's a good day to update your PR Contacts. They are your bread and butter.

[secretloveforpublicrelations]

#SocialPR #Tip Recognise the stories that are newsworthy within your business by @lauralhampton

[secretloveforpublicrelations]

Why PR peeps you should develop their digital PR skillsets? from @PRCA_UK

Realling piece on study conducted by 280 agency and in-house PR professionals.

Interesting point is that in-house pros now see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles. 

Direct conclusion is that in order to increase their added value, agency PR professionnals shoud develop their digital expertise to match the new expectations of their clients. 

[secretloveforpublicrelations]

#PRStats - 35 % of consumers consult blogs before making purchases.

Source :http://www.businessinsider.com/afp-forget-social-media-friends-and-family-drive-purchases-study-2015-9?IR=T

[secretloveforpublicrelations]

#PRquote - “PR is Everything” - Bryan Haviland

Really interesting piece on how we should consider Public Relations much broader than media relations and maybe like the “conscience” of the organization. A notion somehow quite close from the “Public Leadership” developped by Robert Philipps in his controversial book “Trust me PR is dead” 

In both notions, the reputation of the company (and its leaders) is mainly crafted simply by the way they are operating and behaving.

[secretloveforpublicrelations]

#PRStats - 65% of journalists consider that the more the media covers a brand, the more credible the brand appears - from @ogilvyPR

#mediarelations #survey #authority #thoughtleadership

[secretloveforpublicrelations]

#PR Quote - Definition of #Social PR featuting @Shonali

There are two SocialPR ambassadresses I often refer to. The first is Shonali Burke, the second is Lisa Buyer.  Both definitely worth following. Check out this in interview of Shonali Burke on the Influencer management platform Traackr 

Let’s all put “social” back into PR !

[secretloveforpublicrelations]

#PRquote - The role of employees as brand ambassadors as the future of PR by @TonyLangham

The recent book of Robert Philips  - Trust me, PR is dead - won’t leave the PR sphere indifferent. Reactions will raise very soon... This is a first one by Tony Langham I stumbled on The Drum... Some interesting points made. 

Definitively a good read: Is PR Dead or in Mid-Transformation?

[secretloveforpublicrelations]

#PRdefinition - Content Marketting by @RonSela

Great in deep article about Thought leadership, online influence and content marketing! An article you should definitively bookmark! 

http://www.ronsela.com/thought-leadership-marketing

[secretloveforpublicrelations]

#PRquote - “No one puts #SocialPR in a corner” by @shonali

Great article from Award-winning social PR strategist Shonali Burke on how you should definitively integrate social into your PR portfolio and actions. The step-by-step approach will surely help you in your Social PR journey

[secretloveforpublicrelations]

#PRstats  : 8 of 10 journalists are frustrated spending to much time collecting multimedia content

Key learning:

Long live the social media news release gathering all-in-one content material  + social sharing functions! Check out the SoMe Press Release template invented in 2006 (!!!) by the guys from Shift Communications.

Source :http://www.prweek.com/article/1337567/journalists-want-multimedia-pitches-without-clutter-survey