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What next.....

I’m not sure....stay focused!

Wing 4: Take Action

Here are the four principles, EFTO, presented by Aaker & Smith (2010), to enabling others to take action (pg. 139).

Through the entirety of the book, this last step helps in setting forth with the message. One important part of the message is how you began to ask for support or co-creators. The book provides several examples of asks for help and it’s not always about money.

This book has invoked me to began thinking about my own process and fails at creating the momentum of the work I do. I have attempted to inspire others at several points in my life and I hope to continue to do so. My focus is still in the making and hopefully in time I will be at the place of wing four to begin a message, movement or cause.

#dragonfly effect #Social media #social justice #take action

Wing three: Engage

#engage #Social media #social change #dragonfly #TEAM

P.U.V.V.

Grab Attention for your message, cause or movement is essential in establishing before moving further into the process of the Dragonfly Effect. For me this is the foundation of the entirety of the idea.

D&G Lemonade Stand

http://www.gsb.stanford.edu/insights/jennifer-aaker-happiness-time-connection

Coca-Cola Happiness Machine

https://www.youtube.com/watch?v=oiu9PcEyQ5Y

#PUVV #Social media #social change #critical consciousness

WING 2: Grab Attention

Stay tune for the four key designs to grabbing and maintaining attention.

#Attention #Connection #heart #meaningful #social media

Lost focus.

Focus is about setting your journey on “a single focused goal mind to provide direction, motivation, and operational guidance” (Aaker & Smith 2010). Creating this goal is difficult. I have began my journey of social justice and social change when I was 14 years old. I started with non-profit organization and national youth councils to help bring our voices to the table and create some kind of change. As the years went on I lost my focus and understanding of what my purpose was. Through reading this book, I have a lot more clarity of what I am working towards. This is also helping me in thinking about my thesis and final produce while in this Master’s program.

#Progress #Life #Thinking #movement #goals #education

Team Obama: The Power of One

https://www.youtube.com/watch?v=WldjwTCoxRo

#Espanola NM #obama #community

Barack Obama speaks at the 2004 Democratic National Convention and is launched onto the national political stage. After winning a seat in the US Senate, he enters the Democratic race for the White House.

#Social media #president obama

“This visual was inspired by The Dragonfly Effect – Quick, Effective, Powerful Ways to Use Social Media to Effect Social Change written by Jennifer Aaker and Andy Smith.”

http://www.intersectionconsulting.com/2010/are-you-a-social-media-dragonfly/

This model developed is more business oriented but can be modified to any sort of campaign that one would set out on. It is a very appealing approach to explaining the Dragonfly Effect.

#Social media #dragonfly

WING 1: FOCUS

Stay tuned for a showcase of Dragonfly Effect in action in the next blog post.

#dragonfly effect #books #Social media #movement #organizing #media

What's So special about the Dragonfly Effect?

The first thought i had as i began the book was "Why the Dragonfly and why not the butterfly?" but after just delving into the book, it's clear that the dragonfly is the best fit According to the authors of Dragonfly effect, Aaker & Smith (2010) the "dragonfly travels with speed and directionality only when all four of its wings are moving in harmony", which is the movement that will keep the system airborne (Pg. 9). This chapter goes into detail the historical background of the purpose of this movement or action plan through the Dragonfly Effect model. It began with a story of an individual, named Sameer Bhatia, who had been diagnosed with acute myelogenous leukemia (AML), which is a cancer that begins in the bone marrow and creates a "rapid growth of abnormal white blood cells that interfere with the production of normal blood cells and his' friends journey in creating hope for Sameer as he battled this life threatening sickness (Pg. 2).

His circle of friends, including his best friend, Robert Chatwani, all came to a consenses that they would all team up in an effort to battle this sickness with Sameer. Being part of the business field they took this on as they would any other business challenge, in order to help find him a donor match. The odds were not in favor of Sameer and due to his ethnic background this also put him at a disadvantage of finding a "mainstream" donor. Aaker & Smith state "the odds of Sameer finding a perfect match were only one in twenty thousands. (A caucasian person has a one-in-fiteen chance.)" (Pg. 3). In India there were no bone marrow registries created or available to seek donors through. This is where Robert and Sameer's friends created a plan together to take on one single goal and that was to increase the number of South Asian donors to twenty thousand in order to find a match for Sameer.

To start the process they created one single goal and they began working on their mission and story to spread to others, in order to get their word out. Team Sameer utilized the internet to convey the message and to encourage other to participate in donating bone marrow. They helped to organize many bone marrow drives and encouraged others to do the same. At this time they also made connections with others that sought out help for the same exact sickness, creating collaborative efforts on the same mission (Pg. 6). To start off the main component of the Dragonfly model can be referred to as the acronym Focus + GET.

Focus: Identify single concrete and measurable goal

G: Grab Attention: Make someone look. Cut through the noise of social media

E: Engage: Engaging is about empowering the audience to care enough to want to do something themselves.

T: Take Action: Enable and Empower others to take Action

Each wing has a purpose and is responsible for contributing to the bigger systematic operation of the Dragonfly model. The use of acronyms has been extremely helpful personally for conveying the tools to others in many professional and personal relationships. This usefulness of this book is only beginning to all become more clear as I read on.

Next blog I will go into each component of the Focus+GET model, stay tuned!

#dragonfly effect #dragonfly #focus #organize

Authors of The Dragonfly Effect talk about their book and how it can create change through social media.

"Social media is the only market you can't buy."

#Dragonfly Effect #Dragonfly #social media #social change

It's here!

The book has arrived so lets get this blogging started. I have started the book with the Foreword and the Introduction. There is an interesting section on the worth of the investment into the book. It give the encouragement that this book could be good for causes but ultimately this book has the power to change your life. There are plenty of acronoyms to help you remember the concepts. The process of change through stories and technology opens a whole new way of networking with people. There is a sense of inspiration coming from the book so far! I think it's the little stories that are included to give examples of how this is possible to begin to make changes with social media.

Rewiring.....

A NEW BOOK IS COMING!! The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. -Jennifer Aaker, Andy Smith, Dan Ariely, & 2 more I will set out to see what comes out of this read. I'm still in turtle-mode with social media but this will be a challenge to now create something more meaningful with this powerful tool. This will be interesting as this is the time when technology has become the tool of empowerment, community and justice for many people globally.

#social change

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