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Let's hear what Bill Delzell has to say about Mega Agent Pro services. Mega Agent Pro Client's Testimonial
Mega Agent Pro’s Facts on Facebook Apocalypse 2018 for Real Estate Marketing
The horror, the horror!!
Have you heard about the new Facebook News Feed changes?
If not, you need to tune in to this post. We are going to cover what these changes mean for real estate professionals, and what you can do now to ensure your marketing strategy continues to get results.
If you are actively marketing on Facebook, these updates WILL impact you.
If you aren’t, well that’s a whole other conversation.
We are here to breakdown what you need to change in your strategy to avoid being left in the dust.
Background Details
On January 11th, Mark Zuckerberg said that Facebook’s mission is to bring people closer together. He went on to say, “but recently we’ve gotten feedback from our community that public content–posts from businesses, brands, and media–is crowding out the personal moments.”
Mark then dropped the bombshell, “Based on this, we’re making a major change to how we build Facebook.”
Facebook’s Head of News Feed (Adam Mosseri) outlined the coming changes. Some refer to this change as Facebook Apocalypse and others as Facebook Zero.
Below are the facts, as presented by Adam:
Fact 1: Space in News Feed is limited.
Fact 2: Facebook will show less public content, including videos and other posts from publishers or businesses
Fact 3: Pages may see their reach, video watch time, and referral traffic decrease
Fact 4: Over the next few months, Facebook will be making updates to ranking Mark specified that the first changes you’ll see will be in News Feed.
Here is what we know so far:
#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.
#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.
#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group, Adam said, “The update applies to all post types, from pages and people.”
So if you’ve been thinking, “I use my personal profile,this doesn’t apply to me.” Think again.
via GIPHY
If you’re considering starting a group and hoping that will allow your posts to be seen, that’s not the solution. Those are still posts from people and the content itself is still subject to the News Feed algorithm.
So, what are the important ranking factors?
Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” said Adam.
In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”
So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.
Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”
At this point it should be very clear that your strategy has got to change.
What Should You Do Now?
Now that we’ve provided the background details, here are some immediate actions you can take to make sure you are marketing effectively on Facebook:
Step 1: Scale back your frequency of posts.
Less is more here. When you do post, make it be about a conversation related topic. Something like “We are collecting top tips from homeowners, what are some of your best kept secrets?”.
Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you. Again, reference example in step #1.
Step 3: Up your live video. Instead of posting pre-recorded home tours. Try a fun, live one!
Step 4: Avoid engagement bait.
These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.” This means avoid writing things like “comment below” in your post. You need to ask questions that will result in a comment, not tell people that they should comment.
Step 5: Master Facebook ads:
This will be one of the only reliable ways you’ll be able to drive traffic off Facebook. If you’re not experienced with running and managing Facebook Ad campaigns, working with a company like Mega Agent Pro will ensure that your ads are following best practices and bringing in the most leads.
Step 6: Learn Messenger Chatbots:
via GIPHY
Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.
We realize that many of the steps above will require a complete shift in your current Facebook marketing strategy. That is why many real estate professionals are turning to hiring companies like Mega Agent Pro – that specialize in generating leads through Facebook Ads – to be sure they know how to still be effective within this new anti-business environment.
So, get out there and get ahead of the game! We hope this insight will help you to flourish in 2018 and attract/convert the most leads possible.
(Source: Mega Agent Pro’s facts on Facebook Apocalypse 2018 for Real Estate Marketing)
Also visit: Mega Agent Pro for Real Estate News and Resources
Mega Agent Pro's important follow up system.
Tiffany Buk, VP of Sales talks about why it is important to have a follow up system to get succeed in Real Estate.
Our unique service program helps real estate agents quadruple their listing volumes with dedicated prospecting team and set for your listing appointments!!
To get in touch and know how this service can help you, please give us a call at (585) 623-4440.
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10 COMMON MISTAKES REALTORS MAKE ON PROSPECTING CALLS!! | Mega Agent Pro
Most real estate agents spend a lot of money to get leads, but not enough time focused on converting those leads into actual listings.
And one of the most underrated areas of lead management and conversion is prospecting calls.
These calls can be an extremely profitable activity when done correctly and consistently. However, many real estate agents either avoid prospecting call altogether because they dread doing them or they do them sporadically.
So today, we want to talk to you about common mistakes that realtors make when trying to pick up leads on prospecting calls and how you can avoid them in the future to land more listings. Let's get started!
1. Not having a prospecting plan in place
Top real estate agents know that prospecting and lead generation is the MOST IMPORTANT activity they can do to build their business. In fact, as an agent gets more successful, they actually need to INCREASE these activities. If you absolutely hate prospecting or know you won’t be able to manage the time to do it consistently, Mega Agent Pro services are the perfect option.
2. Setting off sales triggers in the first 30 seconds
A common mistake that most real estate agents make is setting off sales triggers in the first 30 seconds of the conversation. As soon as you set off a “this is a sales pitch” trigger, the prospect will shut down and be more likely to give you a knee-jerk reaction to anything you say following.
The easiest way to engage a lead is to focus on creating an interactive dialogue. Before you start talking about yourself and what you are calling about, start with questions about their home and their experience trying to sell it.
3. Handling knee-jerks as if they are objections
Getting a knee-jerk reaction on a prospecting call is common and should be expected. It's important to remember that these reactions are not actually objections and they shouldn't be the end of the call!
Most of their reactions can be anticipated so you can be prepared with automatic responses to make them feel at ease. Whether they are asking you what the call is about or if you are a buyer or an agent, having supportive, confident responses to these questions will go a long way in building their interest in working with you!
It's important to always be upfront with the prospect in your response and avoid telling them your life story. Your response should be enough to satisfy the prospect's question while continuing to lead them through the conversation with questions about their home.
4. Not communicating direct benefits with the seller's interest in mind
If your response to knee-jerks does not showcase how the seller will benefit from the conversation, they will start to build objections until the conversation is over. It is important to quickly find the seller's pain points and motivation for selling their home.
Start by asking questions about why they are trying to sell their home and if they've already tried to sell their home, ask them why they believe their home failed to sell the first time. These 2 simple questions will give you everything you need to know to deliver the appropriate response based on their pain and motivation.
5. Not giving a sense of urgency to meet/act
The goal of your prospecting calls should be to set up an in-person appointment. And if you don't properly display a sense of urgency to set this meeting, you’re not likely to get the appointment.
So, it is important to show the prospect the immediate benefit they will receive from meeting with you as soon as possible so that you can leave the call with an actual time, date, and location of that meeting.
6. Not properly overcoming an objection
The main reason why a lot of agents never get to the point of making an appointment is that they don't have the right script to overcome the objections that are thrown their way. And most objections are just blow offs and simple to overcome. So, make sure that before you even place a call, you know the objections that you may receive, and you have the proper responses prepared to secure an in-person meeting. The good news is that the potential objections are commonly known and therefore easy to prepare for ahead of time.
7. Over talking on the call
Making a prospecting call can be nerve-racking. And when you are nervous or anxious, it's easy to over talk on the phone call losing the interest of the prospect.
The seller on the other end of the phone is not going to lead the conversation. You must do it! So be sure to keep your points simple, ask the right questions, and close the call by asking forr and securing an appointment.
8. Not using a strategy of preeminence
The script and planned responses that are given on your prospecting calls need to tie into the seller’s motivation while also conveying that you aren't trying to make a quick buck. Convey that you want to provide them with value and help to sell their home. And let them know that if you aren't the right fit for them, then you will understand and walk away.
This may seem hard to incorporate in your strategy, but if there is not a mutual recognition that this is the best fit to get their home sold, then they will seek another agent to list their home anyway.
9. Not implementing effective follow-up systems
Many real estate agents spend so much time and energy worrying about the initial contact that they forget to set up the proper follow-up system to nurture the leads that are captured.
If you are unable to get the appointment after the first call or the listing after the first in-person meeting, then your next move is to trigger the appropriate follow-ups to push the lead through your conversion funnel until they are a client. And even with those who you do win over, it is still important to have a system in place to follow-up and continue to create a long-lasting relationship with the client to generate repeat business and referrals.
10. Not tracking your metrics
If you want your real estate business to grow, then it’s critical to use your time and efforts in the most effective way to generate more listings on a consistent basis. And that starts with knowing your metrics.
It's critical that you know how many phone calls you need to make to get an appointment. You also need to know how many appointments it takes to generate a listing. And how many listings it takes to generate a closing!
If you don't know these simple metrics about your business, then you are taking a shot in the dark every time you make a prospecting call. You’re also more likely to give up the process before you can reap the benefits. Understand your metrics and you will understand what it takes to grow your real estate business. You’ll have the patience and discipline to see your plans through.
Source: 10 COMMON MISTAKES REALTORS MAKE ON PROSPECTING CALLS!!
BY Mega Agent Pro
https://megaagentpro.com/do-you-make-any-of-these-8-realtor-mistakes/ Do You Make Any Of These 8 Realtor Mistakes? You’ve heard the statistic before, but have you really considered what it means? Less than 10% of real estate agents account for over 90% of the transactions. These realtors have mastered the science of success in their markets, and it starts with daily practice of a few simple strategies. #Megaagentpro #AgentMistakes #Mistakes #RealtorMistakes #RealEstate
https://megaagentpro.com/do-you-make-any-of-these-8-realtor-mistakes/ Do You Make Any Of These 8 Realtor Mistakes? You’ve heard the statistic before, but have you really considered what it means? Less than 10% of real estate agents account for over 90% of the transactions. These realtors have mastered the science of success in their markets, and it starts with daily practice of a few simple strategies. #Megaagentpro #AgentMistakes #Mistakes #RealtorMistakes #RealEstate
https://megaagentpro.com/do-you-make-any-of-these-8-realtor-mistakes/ Do You Make Any Of These 8 Realtor Mistakes? You’ve heard the statistic before, but have you really considered what it means? Less than 10% of real estate agents account for over 90% of the transactions. These realtors have mastered the science of success in their markets, and it starts with daily practice of a few simple strategies. #Megaagentpro #AgentMistakes #Mistakes #RealtorMistakes #RealEstate
https://megaagentpro.com/do-you-make-any-of-these-8-realtor-mistakes/ Do You Make Any Of These 8 Realtor Mistakes? You’ve heard the statistic before, but have you really considered what it means? Less than 10% of real estate agents account for over 90% of the transactions. These realtors have mastered the science of success in their markets, and it starts with daily practice of a few simple strategies. #Megaagentpro #AgentMistakes #Mistakes #RealtorMistakes #RealEstate
https://megaagentpro.com/do-you-make-any-of-these-8-realtor-mistakes/ Do You Make Any Of These 8 Realtor Mistakes? You’ve heard the statistic before, but have you really considered what it means? Less than 10% of real estate agents account for over 90% of the transactions. These realtors have mastered the science of success in their markets, and it starts with daily practice of a few simple strategies. #Megaagentpro #AgentMistakes #Mistakes #RealtorMistakes #RealEstate
Learn how you can create a power brand & dominate your local market | Mega Agent Pro
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What if I don’t have time to follow-up?
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