SEO & Web Ltd

A fresh-thinking Digital Marketing Agency with a difference.

[seoandwebltd]

Google Home owners do more and have greater satisfaction than those with Amazon Echo/Alexa devices

New Post has been published on https://www.seoandweb.co.uk/google-home-owners-do-more-and-have-greater-satisfaction-than-those-with-amazon-echo-alexa-devices/

Google Home owners do more and have greater satisfaction than those with Amazon Echo/Alexa devices

People with Google Home perform more tasks with their smart speakers and have greater satisfaction than owners of Amazon Echo/Alexa devices. This is according to new data from Kantar Worldpanel, which looked to compare attitudes and behaviours between the two. The survey, which was conducted in...

[seoandwebltd]

Less Than One Percent of Sites Visited Are Spam Says Google

New Post has been published on https://www.seoandweb.co.uk/less-than-one-percent-of-sites-visited-are-spam-says-google/

Less Than One Percent of Sites Visited Are Spam Says Google

In a recent blog post, Google announced the release of its Webspam Report for 2018, detailing the way in which certain pieces of content look to manipulate ranking algorithms and harm users. According to Google, the term ‘web spam’ refers to anything that degrades from the search...

[seoandwebltd]

Google's March 2019 Core Update - Everything You Need to Know

New Post has been published on https://www.seoandweb.co.uk/googles-march-2019-core-update-everything-you-need-to-know/

Google's March 2019 Core Update - Everything You Need to Know

On 12th March 2019, Google released another one of its search ranking algorithm updates. Despite the fact this is a regular occurrence throughout the year, Google actually confirms very few updates. But this time around, Google Search Liaison Danny Sullivan took the liberty to confirm the...

[seoandwebltd]

State of Local SEO report calls for more versatility and better communication

New Post has been published on https://www.seoandweb.co.uk/state-of-local-seo-report-calls-for-more-versatility-and-better-communication/

State of Local SEO report calls for more versatility and better communication

Soon after publishing its Local Ranking Factors survey, Moz has released a “State of Local SEO” report for 2019 to help marketers understand current trends, thoughts, and challenges. The findings are based on the responses of around 1,400 local marketers, who were asked 30 questions...

[seoandwebltd]

Top 7 tools for managing your brand identity and online reputation

New Post has been published on https://www.seoandweb.co.uk/top-7-tools-for-managing-your-brand-identity-and-online-reputation/

Top 7 tools for managing your brand identity and online reputation

Managing your brand identity and online reputation is incredibly important when you consider the following: 88 percent of buyers research products online before making a purchase 86 percent will hesitate to purchase from a business that has negative reviews Google uses an algorithmic solution...

[seoandwebltd]

The 5 SEO trends you need to know for 2019

New Post has been published on https://www.seoandweb.co.uk/the-5-seo-trends-you-need-to-know-for-2019/

The 5 SEO trends you need to know for 2019

With 2019 just around the corner, several marketers are starting to formulate their SEO plan for the new year right now. After all, by figuring out your strategy in advance, you’ll be much better placed to deal with and capitalise on those inevitable Google updates. But what exactly is...

[seoandwebltd]

The 5 SEO trends you need to know for 2019

New Post has been published on https://www.seoandweb.co.uk/the-5-seo-trends-you-need-to-know-for-2019/

The 5 SEO trends you need to know for 2019

With 2019 just around the corner, several marketers are starting to formulate their SEO plan for the new year right now. After all, by figuring out your strategy in advance, you’ll be much better placed to deal with and capitalise on those inevitable Google updates. But what exactly is...

[seoandwebltd]

Google News makes changes after complaints from news publishers

New Post has been published on https://www.seoandweb.co.uk/google-news-makes-changes-after-complaints-from-news-publishers/

Google News makes changes after complaints from news publishers

After months of complaints from news publishers that their content is not showing up for relevant queries, Google News has implemented changes to rectify the issue. However, the search engine giant stopped short of saying exactly what has changed. Lisa Wang, Partner Operations Manager at Google,...

[seoandwebltd]

WP GDPR Plugin Hack Prompts Update Recommendation

New Post has been published on https://www.seoandweb.co.uk/wp-gdpr-plugin-hack-prompts-update-recommendation/

WP GDPR Plugin Hack Prompts Update Recommendation

The popular WP GDPR Compliance plugin is being targeted by hackers after a serious vulnerability with earlier versions was discovered. Websites using any version less than 1.4.3 are at risk and should update the plugin immediately.   Details of the WP GDPR Compliance plugin hack According...

[seoandwebltd]

Google Set to Reverse Crypto Ad Ban for 'Regulated' Exchanges

New Post has been published on https://www.seoandweb.co.uk/google-set-to-reverse-crypto-ad-ban-for-regulated-exchanges/

Google Set to Reverse Crypto Ad Ban for 'Regulated' Exchanges

Google has updated its AdWords policy on financial products and services to allow regulated cryptocurrency exchanges to advertise in the United States and Japan. Around six months ago, Google said that from June 2018 it would ban all AdWords ads for anything related to cryptocurrencies, which...

[seoandwebltd]

What to consider with international SEO

New Post has been published on https://www.seoandweb.co.uk/what-to-consider-with-international-seo/

What to consider with international SEO

If you are thinking of expanding your business to include marketing to customers in a different country or who speak another language, then there are some things you need to consider. Even if you have a firm knowledge of SEO in your domestic market, you might find that international SEO will...

[seoandwebltd]

New Search Trends to Embrace

New Post has been published on https://www.seoandweb.co.uk/new-search-trends-to-embrace/

New Search Trends to Embrace

The search market is constantly changing and evolving. This ranges from new technology changing users behaviour to search engine algorithm updates. These changes are always keeping people on their toes, and for professionals in the marketing industry, the opportunity arises to ensure that their...

[seoandwebltd]

How to Plan a Blog Post in 6 Easy Steps

New Post has been published on https://www.seoandweb.co.uk/how-to-plan-a-blog-post-in-6-easy-steps/

How to Plan a Blog Post in 6 Easy Steps

Writing a great blog can be more difficult than most people realise. You need to make sure that you have awesome content that is targeted and of high quality. Making sure that you plan and prepare is key here if you want to ensure a great final result. Here you’ll find six easy steps to follow t...

[seoandwebltd]

What to avoid if you don't want to be deindexed by Google

New Post has been published on https://seoandweb.co.uk/what-to-avoid-if-you-dont-want-to-be-deindexed-by-google/

What to avoid if you don't want to be deindexed by Google

Despite the fact most marketers have stopped employing black hat SEO, some websites continue to utilise tactics and techniques that Google has long considered forbidden. Usually, those who don’t play by Google’s rules will be given a manual action notice and see their site...

[seoandwebltd]

Google says goodbye to AdWords and DoubleClick in major rebrand

New Post has been published on https://seoandweb.co.uk/google-says-goodbye-to-adwords-and-doubleclick-in-major-rebrand/

Google says goodbye to AdWords and DoubleClick in major rebrand

As part of an extensive effort to streamline its portfolio of products, Google’s flagship advertising platforms – AdWords and DoubleClick – are getting a rebrand to better reflect their current capabilities and future potential. Google’s three primary brands for...

[seoandwebltd]

Search takes a back seat to Google Assistant at I/O conference

New Post has been published on https://seoandweb.co.uk/search-takes-a-back-seat-to-google-assistant-at-i-o-conference/

Search takes a back seat to Google Assistant at I/O conference

Every year, Google I/O brings together developers from around the world to discuss the latest and greatest advancements in web, mobile, and enterprise applications. Because the conference typically focuses on new releases and initiatives from Google, it is of significant interest to SEO experts...

[seoandwebltd]

New features bring greater optimisation to Google My Business

New Post has been published on https://seoandweb.co.uk/new-features-bring-greater-optimisation-to-google-my-business/

New features bring greater optimisation to Google My Business

Late last year, we looked at how to optimise your Google My Business (GMB) listing for a stronger identity and greater exposure. From including keywords and accurate opening hours to adding photos and managing customer reviews, it covered the basics of getting your GMB listing up and...