Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.

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Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.
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Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.
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