That's Showbiz, Baby! by JADE - Album Review
I usually get on here to write about albums and other music opinions I feel very strongly on, but it's mostly pretty negative stuff. Things that bum me out or that I need to rant about or get off my chest. Everyone loves to complain, and my recent review/rant of The Life of A Showgirl was probably my most scathing post yet. While it was very cathartic to write, it also made me realize, you know what? I wanna write about something positive for a change, something I really love. I think that would be a much-needed palette cleanser from the negativity on this page.
Enter Ms. Jade Thirlwall, a woman who I believe is one of the most exciting pop stars we've seen in a long time. Her debut album, That's Showbiz Baby, is my personal AOTY and I just really need to gush about it. I've been telling anyone who'll listen to tune in to her, because she's really tapping into something here and she is such a student of the legendary pop girls that came before her. It hurts my heart to see greatness slept on.
If you haven't listened to this album, or you aren't familiar with Jade at all, then please stop whatever you're doing and get on whatever streaming service you use to change that ASAP. Quickly, go on! I'll wait. The review will still be here when you're done.
Still need some convincing? Alright then, read on. I'll make a Jade stan out of you yet.
Among the uninitiated, some of you might be somewhat familiar with Jade from being a member of the girl group Little Mix. They debuted back in the 2010s as a group of four, but due to some internal drama that we aren't fully privy to, when they went on their indefinite hiatus in 2022, there were only three of them, as one of them left the group in 2020. The fourth member, Jesy, no one really talks about and is often edited out completely from appearances, clips, music videos, etc. To this day, we're not quite sure what transpired between them, but the remaining trio--Jade, Leigh-Anne and Perrie--are still incredibly close. I bring this up because it'll be relevant later.
When it comes to Little Mix as a group, I never really considered myself a diehard fan--more of a casual one, really. I liked the girls, I liked a lot of their music, but it never really became an obsession like I'm currently going through with Katseye. (That's a story for another time.) Still, if you're a fan of any group, whether a casual or hardcore one, you most likely have a favorite member, a bias. Jade was always mine, because I considered her to be the quirky oddball of the group, the wildcard. I loved her personality, particularly how obsessed with Drag Race she was, because so was I at the time. She was the reason why one of their music videos--Power--had Drag Race girls in it. So even back then, when there were talks about the girls going solo, I always had my eye on Jade. Perrieās music personally isnāt for me, even though I love her and she was always the strongest vocalist of the group. I love Leigh-Anneās music and her energy, but as of my writing this sheās yet to release her debut album, so I havenāt gotten to the point of obsession with her quite yet. I just had a feeling that out of all three of them, Jade would release the kind of music that really spoke to me. And I was right.
If your music taste is anything like mine, then I'd venture to guess that your favorite album from back in 2020 was Rina Sawayama's debut album SAWAYAMA. That album was the soundtrack to my quarantine, and also the perfect example of a debut that comes out swinging. It's bold, it's daring, it's genre-defying, it challenges you as the listener to fully engage. It's not the kind of easy-listening pop that you can just put on casually in the car at any time--it's very in-your-face. It evokes all sorts of emotions and is meant to be thought-provoking. To me, that's what a debut album should deliver. That's how you make a grand entrance into the pop landscape, how you make your mark as a new artist and cause conversation.
Listening to That's Showbiz Baby for the first time, I had the exact same feeling about it as I did five years ago with SAWAYAMA. Hell, even before that, when Jade released the lead single Angel of My Dreams a year ago, I already felt it, because that song is the truest essence of what I just described. AOMD was the perfect introduction to Jade--it's chaotic, it's polarizing, it gives you a taste of exactly what you should expect. It opens with a soaring and ethereal power ballad-esque intro, before sharply transitioning into a gritty and pulsing euro club beat. I remember the initial reactions to that song, how people either loved it or hated it. Jade had said in an interview that she set out to create a song exactly like that, one that elicits a strong reaction from someone for better or worse. She didn't want to release a single that would make people simply shrug and go, "Eh. It's alright." That is very ambitious for a solo artist that's just starting out, because more often than not, they would take the safe route and release something more palatable for general audiences.
Beyond that, AOMD was also the perfect introduction to Jade lyrically. The song describes her tumultuous, love-hate relationship with the music industry. The lyric "Love when you call me a star / You let me down in the dark" illustrates this, how she loves being in the spotlight, and yet behind closed doors she is undervalued and mistreated, as many of her peers are in an industry that is very male-dominated and predatory. "Selling my soul to a psycho" is a play on words to SyCo Entertainment, AKA Simon Cowell's record label in which Little Mix was signed to for a long time, and she doesn't shy away at all from talking about how much she was exploited in those days. This is exactly why the song works so beautifully as a debut single and as an album opener, because it gives the audience insight into who she is, what she's been through, and how she's feeling now. The song hooks you right away, like a gripping prologue in a book that you won't be able to put down. And thatās not even mentioning the music video! Thereās nothing I love more than a pop girl with a concept, a vision, and the video for AOMD comes with these fully realized characters and storylines based on Jadeās experience in the industry, and the subsequent visuals for the album all come with a continuity to this story. She basically creates a cinematic universe and commits to it wholeheartedly. I canāt stress enough how impressive that is for a debut.
She keeps the momentum going with the second song on the album, IT girl. If AOMD was her trying to reconcile with her complicated feelings about the industry, IT girl is a giant middle finger to it. Sheās loudly proclaiming that she is that girl and that no one in the industry will ever make her into a puppet, especially not the creepy old men in power. She even ends the song with āItās a no from meā, another direct callout to Simon Cowell, and I love Jadeās brand of pettiness here. After everything the girlās been through because of that man and all the other industry weirdos sheās had to deal with, she has every right to be as petty and rebellious as she wants. IT girl is joyous, raucous dance-pop fun and does the perfect job of making you feel like an it girl yourself.
One of my favorites off the album is the third track, FUFN (Fuck You For Now). Lyrically this song is about having an argument with a partner and being annoyed with them, but not enough for it to actually be a dealbreaker or cause you to want to break up. āLove you but tonight you let me down / No more words, just fuck your for nowā. Jade is describing a specific scenario where she was at a fancy event with her man, but even though they just got into a fight, they still had to make nice and keep up appearances. But once they were free of the cameras and the public, she wasnāt going to keep up the facade. I love this song lyrically because normally songs like this are usually very black and white, but in this case, they just had a fight and sheās just very annoyed with her partner. Itās not bad enough to want to end things, but she still needs time to cool off. In the bridge she repeats āDonāt walk away, just walk awayā and I love the double meaning of walk away here. Dont walk away from me permanently, just walk away from this conversation right now cause I need a minute. Itās a nuanced look at a relationship of people who love each other, but just got on each otherās nerves for a second and need to get over that hurdle, something I find very relatable. And sonically, this song is pure power pop that reminds me of Gagaās unreleased music from back in the early 2010s, or reminiscent of her The Fame and ARTPOP eras, so thatās another reason I love it so much.
Plastic Box is another beautiful song I find easy to relate to. It describes the feeling of jealousy one can get when you think about your partnerās exes, when you wonder about their past, if you measure up, if they love you just as much or more. It's wanting to erase your partner's previous loves so you could be the first and only, wanting to preserve their heart in a plastic box, "never used, fully clean, untouched." All of this stemmed from a moment where Jade discovered past love letters between her partner and his exes, and while she's very self aware that these feelings are irrational and silly, she still feels them anyway. Not to get too personal, but as someone who has a boyfriend that's had many partners in the past, while I'd only ever had one, this song definitely speaks to me. The mind can't help but wander, and you also can't help when the insecurity and selfish thoughts creep in, when you start romanticizing and wishing that you were the only person they ever loved.
My most favorite song on the album is easily Self Saboteur. This song is pure synthpop bliss, and lyrically I think it ties quite nicely with Plastic Box. It's also exploring insecurities that you might feel in a relationship, how you'd always be waiting for the other shoe to drop as paranoia makes you certain that you're going to mess things up somehow. The chorus goes, "You're bringing heaven to me / Why do I put me through hell?" and it describes the feeling so succinctly. You've got someone who treats you incredibly, but you're putting yourself through the wringer in your own head, wondering how it's all going to fall apart, if you even deserve to be loved in this way. I also find this song highly relatable as a chronically insecure and anxious bitch who often runs on fear. The cherry on top as to why I love this song so much, however, is the smooth transition to the next song, Lip Service, which is about wanting your partner to... take a trip down south. Now if you haven't heard these two songs, I bet you're wondering, how the hell could a song about insecurities flow into one about wanting to get eaten out? I honestly couldn't tell you, but these songs blend so seamlessly into each other to the point where I consider them a package deal. I can't just listen to one or the other, I have to listen to both. The transition is just that diabolically delicious. If I were to compare the vibes of both these songs to anything, it's kind of reminiscent of Hard Feelings/Loveless from Lorde's Melodrama. You'd have to hear it to believe it.
Alright, I've gotta talk about Natural at Disaster. Remember when I said the drama surrounding Jesy Nelson's departure from LM would be relevant later? Well here it is. Some people would call this song a diss track, but in my opinion, Natural at Disaster is a little too sophisticated to be considered that. It's a hauntingly beautiful ballad that packs a hard punch at the same time, and it slightly reminds me of Billie Eilish's Happier Than Ever. Calling it a "diss track" feels reductive in a way, kind of dumbs it down even. This is not simply a "haha you suck and I'm better than you" kind of song, this is "you hurt me really deeply, you poison everything around you and being around you negatively impacts my mental well-being". It cuts deep. Whatever happened between those girls was absolutely serious, because Jade isn't shying away talking about just how much she's been affected by it. Will they ever fully talk about it publicly? Who's to say, really. But considering just how much Jade goes there on this track, maybe we as the public wouldn't be able to handle the truth at all, and it's better kept between them. It's none of our business, and I think this song illustrates the gravity of whatever the issue was without delving into specifics. It's clearly much more serious than just "tea".
I have to give a shoutout to the song Glitch as well. It's another favorite of mine, a more low-tempo, R&B-inspired track, and you can't have a song called Glitch and not have the production get all glitchy and distorted, which is exactly what the hook does. It's absolute heaven with headphones. The lyrics are so fascinating to me, because upon surface level you'd think she's talking about a person, but she's actually talking about her body, more specifically a certain tick that she struggles with. But I think that's the beauty of the song, because if you apply it to a person, it still works just as well. "Sick of you talking to me like I'm your bitch / When I'm that bitch." In a weird way, it reminds me of the song Galina by Allie X, from her album Girl With No Face. That song is somber and melodramatic synthpop that sounds like she's begging for a lover to come back to life, but she's actually talking about a real-life lady named Galina who helps her deal with her eczema by giving her a special cream for it. Yes, really. I was so taken aback when I first learned that, and I had a similar reaction to learning the true meaning behind Glitch. I love when songwriters are able to do this, to write about something so hyper-specific and personal, and yet the lyrics are vague enough that they can still be applied to your own personal life and interpreted how you see fit.
Finally, I'd be remiss not to mention one of the brightest highlights of this album, Before You Break My Heart. First of all, in today's music, I know how sick a lot of us are of sampling, how whenever we hear it in a song it's automatically eyeroll-inducing. That being said, I think this song pulls off one of the most beautiful and clever uses of sampling I've ever heard. This is not just slapping on an iconic sample of a classic song for the hell of it; it's intentional and holds sentimentality behind it that gives the song such a profound emotional weight. BYBMH heavily samples Stop in the Name of Love by The Supremes for its chorus, but it doesn't sample the actual song itself. Instead, it actually incorporates a recording of Jade as a child singing the song, because the song is meant to be a love letter to her younger self. "You're the dream that I've had for so long / You're the one who inspired all my love songs." I interpret this song as Jade trying to give her younger self a pep talk in a moment where she was feeling low, or wanting to give up on her dreams of being a star. In the visualizer for the song, baby Jade is I believe played by her niece, who looks so much like her, and the song makes me tear up as a result. What a heartfelt way to pay tribute to your younger self, and it's also important to note that Jade isn't getting any royalties off of this song, because that was essentially the price of sampling one of the biggest songs in the world. But she believed in the message of the song and wanted to put it out there anyway, and I think this is exactly how any artist should approach sampling. There should be intention and meaning behind it, because that can truly elevate a song into something special.
Do I have any critiques for this album? Honestly not really, just a few little nitpicky things. One of them is not even Jade's fault at all, and it has to do with the order of the tracks. Her label and team wanted to put all of the singles she released back to back as the first half of the album, and they didn't give her full creative control in ordering the tracklist the way she wanted to. That is quite a bummer because I would've loved to see how the tracks were supposed to be structured according to Jade herself, though I think the current order still works pretty well for the most part. Another much smaller nitpick I had is, as much as I love the song Unconditional, she does rhyme "intervention" with "self-neglection" which is absolutely not a word, because it's "self-neglect". Not gonna lie, that made me cringe a little bit when I heard it the first time, cause that's just the English major in me, but to be honest the song is just so damn good that it didn't take much for me to let it slide. Also this isn't necessarily a critique, but I don't love the song Headache as much as a lot of people do. I've seen some other fans claim it as their favorite, but to me it's kind of the weakest on the album. I still like it and I wouldn't consider it a skip--this album has none. But it's just not a favorite, and that's just a taste thing more than anything. Those are basically the only negatives I have about this album.
So yeah, I think I've rambled on long enough about this album. I had thought that Mayhem would be my AOTY, as a longtime Little Monster, but honestly deep down I always knew Jade was going to pull through. I had the utmost confidence in her because she just gets it. She's a tried and true lover and disciple of pop music. She knows her shit, knows who she is, and has an unshakeable perspective that is truly so exciting to witness. So if you haven't tuned into Jade yet, I hope this review was enough to convince you. Thanks for reading all the way through, and if I managed to make you a Jade stan by the end of this, then you're welcome!













