Shai Bokra Blog

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Assignment 3: Website Design Critiques

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The Principles of Beautiful Web Design reading

What is “Grid Theory” and why is it important to web design?

Grid Theory is in general, compositions divided by lines that are proportionate to the golden ratio are considered to be aesthetically pleasing, using mathematical pattern that occurred so often in nature and referred to this pattern as the golden ratio or divine proportion. This concept also gives us logical guidelines for producing appealing layouts.

In addition to “balance,” what are the other design principles important also to Web design?

Repetition

Repeated patterns and textures can also help to unify a design.

Emphasis

Emphasis is about making a particular element draw the viewer’s attention.

Continuance

The idea behind continuance is that when our eyes start moving in one direction, they tend to continue along that path until a more dominant feature comes along.

Contrast

Contrast is defined as the juxtaposition of dissimilar graphic elements, and is the most common method used to create emphasis in a layout. The concept is simple: the greater the difference between a graphic element and its surroundings, the more that element will stand out.

Proportion

One interesting way of creating emphasis in a composition is through the use of proportion. Proportion is a principle of design that has to do with differences in the scale of objects.

What are the “Bread and Butter Layouts” in web design?

Left-column Navigation - Left-column navigation format is the de facto standard.

Right-column Navigation - If you want your design to be different from the average web site, but you still want users to be able to find your navigation, you should give a right-column layout a try.

Three-column Navigation - The typical three-column layout has a wide center column flanked by two diminutive navigational columns.

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My Three Favorite Websites:

1. Facebook.com:

Type of website: Social Media websites

Audience: Everyone on the web

Possible goals for the website: Connecting people worldwide and building a social network.

2. Elephantjournal.com:

Type of website: Content Sharing websites

Audience: Any audience seeking anything about self enlightenment and new age thinking philosophies.

Possible goals for the website: elephant journal is dedicated to bringing together an enlightened society through information.

3. Core77.com:

Type of website: News websites

Audience: Industrial designer interested in new product design, creative product ideas and the latest design strategies behind world-leading products.

Possible goals for the website: Shearing the latest product design products worldwide.