Sharon Lee

[sharon-leelas]

Logo: Planning

“Setting strategy is all about understanding what you have to say and to whom you have to say it.” According to Design Matters, we should plan our strategy from what our clients want. Logo, too, needs to reflect on the clients’ needs. The point I highly agree and would like to spread out is that brand strategy is all about finding the path to earning customer loyalty. That’s why we need planning, to solve the problem. Despite some people thought the sketches are useless, I, however, strongly believe that fundamental gives the structure strength as how we know more about the backstory and gives us opportunities in connecting the dot. Research can seems useless at a time, it can also be long and exhausting to the designer. However, without it we would not even have point to start, therefore researching, planning, and sketching things out are crucial. In addition, the term “research” does not limited to just searching online and asking what the brand is all about. Interviewing, or survey are also included in the categories. These steps cannot be avoided in any way. Saying “I work hard under pressure” does not solve the problem, instead the problem lies on how does one avoid working under pressure.

In my opinion, It is essential to follows the step and know what exactly we are doing as the brand needs its identity to structured its whole business including: their personality, names, target audience, values, or even the feeling of audience while looking at the brand itself. Logo combined those and cut short into a simple image, that itself is important.

[sharon-leelas]

LOGOS - Introduction

Till the page 13

Logo’s goal is to convey messege with minimum time and strain on the audience, It is about “cutting the messege to the quick.”

The first and initial job of the logo is simply, saying “this belongs to me.” It ended up doing much more as the book says, which is abosolutely agreeable because writing your name abbreviation on your belonging does not creates loyal attraction to others like what logos do. Personally, logos do not only worth a thousand words, but work a thousand jobs as well. I simply respect those who sucesfully put all kinds of intelligence and wits under the most simple, basic, kind of image.

Despite all that, I still totally agree with the statement about how logo does not make the brand great, it can only be a signal of a brand change. Yes, it does a lots of job. But, their jobs tend to work with the customer emotion, mind, and feeling more than actually make the product or service great.

In another words, logo plays with feeling. They make the products connected to the brand, to the story they held. With that in mind, we must think constantly about what we are creating and what are reasons behind it as a designer. Colors, shape, stories behind it. 

Lastly, I feel like I have learn about logo more and understand in more of a designer and commercial aspect. Before my understanding of logo was limited and shallow. I have learned that human have always been using visual communication for very long period of time and even now it is not that different before but the teachnique and deeper understanding. Even when logo and brands seem o be simple, there is always reasons and thoughts behind by people who create the logo and came up about the brand’s identity. With these information I have learned through the book, I feel like I can analyse the logo around myself more than before.