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An Italian Proverb!!!
Top 8 websites which can help you get your carrier started as a freelancer.
If you have an internet and a laptop, you can become a Digital Marketer, you can learn online and offline based on your convenience. Today the Internet has opened the gate to millions of such people who learn and earn on their own basis. They have become financially Independent and also started a Business of it, but one of the most important things is you need to have patience and you need to build a strong profile so that you can attract many employers who would love to work with you. Here are the top 8 websites from which you can start your freelance project and also help you to earn a part-time income. 1. PeoplePerHour (PPH)
2. Freelancer
3. Guru
4. Fiverr
5. Hubstaff Talent
6. ServiceScape
7. Bidvine
8. Outsourcely
All you need is dedication to learn and experiment , Consistency is the key for success and that will keep you going, All the best
Artificial Intelligence can completely revolutionise the way we look at Digital Marketing
Artificial Intelligence is an Intelligence encoded in machines. It enables the machine to have its own thinking of its own methodology and its own ability to create and solves problems. This is done with the help of NLP (Natural Language processing). It also can improve the present result based on past feedback and reviews.
1. Artificial Intelligence in Digital Marketing makes creating and planning campaigns a child’s play.
People spend money on ad- campaigns through google ad-words and Facebook Ads. People also hire graphic designers to make their ad campaigns look more beautiful. Now that would become the old way.
Many people also pay a third party agency for their ad- campaign. AI would not require any human to do the tasks, it will analyze the data itself and also try to improvise the ad- campaign daily.
The AI programs will enable anyone to make beautiful ad–campaigns whether the person is an expert or novice.
2. Digital Marketing tools will work excellent with Chatbots.
AI-powered Chatbots are everywhere around us, they have become a part of our daily life, they will never get frustrated about and lose patience as humans do, they are t your service 24/7 and can also deal with numerous problems simultaneously
Moreover, Chatbots can understand the accent and keep on improving every time by understanding human speech and interfaces providing the best possible solutions to all your problems.
3. Digital Marketing needs assistance in creating and designing websites.
Many people are not excellent graphic designers hence they need to shell out some extra cash to design websites, or give the contract to third party agencies to design websites.
AI will help them to design websites with a few clicks of a button and will also suggest design as per their choice, which will help them to be more creative and more productive without spending a penny.
AI will suggest the best design as per the profile of client requirements.
4. Digital Marketing depends completely on the analytics of data of people on latest searches
Data is the new oil and one who has the data will rule the online as well as the digital world. But having a huge amount of data, there is a problem of getting the correct and the relevant data AI is stepping in to tackle the problem by managing data through AI tools providing better results to humans.
AI can track user data and give a detailed analytics report and help the potential sellers to get a good amount of customers willing to buy or interested in the product, i.e. it helps to create a target audience.
This means we can have a perfect idea and popularity and the latest trending searches so that supply meets demands which are very important in increasing sales revenue.
AI tools can reach a specific audience and will offer them custom choices based on their needs by sending an automated email or sending a greeting with a personal touch.
5. Artificial Intelligence can rectify your errors.
AI Tools can let you know why are your sales are not going up or what corrections you need to make so that your product is accessible to the targeted audience.
It will enable you to make decisions quickly and firmly and would also let you help track your data. That will be done 24/7. It will also reduce and minimise your cost and will give you the best deal in your budget.
It will help you to understand the behaviour of the customer and help you to plan your marketing strategies.
Significance of 9 days of Navratri
Navaratri is a Hindu festival and is celebrated every year in the month of September-October. The Word Navratri in Sanskrit means “Nine nights”. Celebrations include stage decorations, recital of the legend, dancing and chanting of the scriptures of Hinduism. Everyone decorate and worship their equipment, machinery, and tools of trade. Students visit their teachers, express respect and seek their blessings. There are total of four Navratri’s this one is called SHARAD NAVRATRI which is most significant. The nine days also refers to the 9 goddesses of this festival where we worship feminine power. And bestow blessings upon us.
Day 1: Shailaputri
Shailaputri is an avatar of Goddess Durga, who was born in the house of King of Mountains “Parvat Raj Himalaya”. The name “Shailaputri” literally means the daughter (putri) of mountain (shaila). It is also the first form of goddess Durga (Parvati)
Goddess Shailaputri is depicted with two hands and has a crescent moon on her forehead. She holds a trident in her right hand and a lotus flower in the left. She rides on mount Nandi (bull).
The colour for first day is Orange.
WorshippingGoddess Shailaputrihelps us to evolve higher into the spiritual path.
Mantra of Shailaputri:
Om Devi Shailaputryai Namah॥
Day 2: Brahmacharini
Brahmacharini means a devoted female student who lives in an Ashrama with her Guru along with other students. It is also the name of the second aspect of the goddess Durga (Parvati).Depicted as walking bare feet and holding a japamala and kamandal in her hands, she symbolizes bliss and calm. The colour of second day is white
The colour of second day is White.
Worshipping goddess Brahmacharini helps us on a path of self-discipline and austerity.
Mantra of Brahmacharini:
Om Devi Brahmacharinyai Namah॥
Day 3: Chandraghanta
In Hinduism, Chandraghanta is the third form of Goddess Durga. Her name Chandra-Ghanta, means "one who has a half-moon shaped like a bell. Her third eye is always opened and she always ready for war against demons". This is also the third form of goddess Durga (Parvati)
Chandraghanta has ten hands where two hands hold a Trishula(trident), Gada(mace), bow-arrow, khadak(sword), Kamala(lotus flower), Ghanta(bell) and kamandal(waterpot), while one of her hands remains in blessing posture or abhayamudra.
The colour of third day is Red.
Worshipping goddess Chandraghanta helps devotees with her grace, bravery and courage. By her grace all the sins, distresses, physical sufferings, mental tribulations and ghostly hurdles of the devotees are eradicated.
Mantra of Chandraghanta:
Om Devi Chandraghantayai Namah॥
Day 4: Kushmanda
Her name signals her main role: Ku means "a little", Ushma means "warmth" or "energy" and Anda means "cosmic egg". Believed to be the creative power of universe, Kushmanda associated to the endowment of vegetation on earth. This is also the fourth form of goddess Durga (Parvati)
She is depicted as having eight arms and sits on a Tiger. Goddess Kushmanda has eight hands and because of that She is also known as Ashtabhuja Devi. It is believed that all the power to bestow Siddhis and Niddhis are located in her Jap Mala.
The colour of fourth day is Royal Blue. Worshipping goddess Kushmanda improves health and bestow wealth and strength.
Mantra of Kushmanda:
Om Devi Kushmandayai Namah॥
Day 5: Skandmata
Skandamata, the goddess worshiped on Panchami. Skanda is another name for war god and her son Kartikeya and Mata is the term for mother. This is also the fifth form of goddess Durga (Parvati).
The colour She is depicted riding a ferocious lion, having four arms and holding her baby.
It is believed that she awards devotees with salvation, power, prosperity and treasures. She can grant oceans of wisdom even to most illiterate person, if he happens to worship her. Her worship is twice blessed. When the devotee worships her, Lord Skand, her son in her lap, is automatically worshipped. Thus, the devotee happens to enjoy the grace of Skandmata along with the grace of Lord Skand. The devotees who worship Skandamātā shine with divine splendour. Her worship is ultimately conducive to salvation. She is regularly known as "The Goddess of Fire".
The colour of fifth day is Yellow.
Mantra of Skandmata:
Om Devi Skandmatai Namah॥
Day 6: Katyayani
Born to a sage, Katyayana, she is an incarnation of Durga and is shown to exhibit courage Known as the warrior goddess, she is considered one of the most violent forms of Goddess Parvati. This is also the sixth form of goddess Durga (Parvati).
Kātyāyanī is depicted as the one who rides a lion and has four hands.
Worshipping goddess Katyayani helps young unmarried girls to have husbands of their choice, there is a story behind this:-
"During the month of Mārgaśīrṣa, every day early in the morning the young daughters of the cowherds(gopis) would take one another's hands and singing of Krishna's transcendental qualities, go to the Yamuna(Jamuna) to bathe. Desiring to obtain Krishna as their husband, they would then worship the goddess Kātyāyanī with incense, flowers and other items".
The fasting, called Kātyāyanī-vrata is made for a whole month, offering such things as sandal, flowers, incense, etc.
The colour of sixth day is Green.
Mantra of Katyayani :
Om Devi Katyayanyai Namah॥
Day 7: Kalaratri
The first part of the word kalaratri is kala. Kala primarily means time but also means black in honour of being the first creation before light itself. This form primarily depicts that life also has a dark side – the violence of Mother Nature that encompasses death and destruction. This is also the seventh form of goddess Durga (Parvati)
Kalaratri is the Goddess that is depicted in a white colour attire with a lot of rage in her fiery eyes, her skin turns black.
Worshipping goddess Kalaratri portrays prayer and peace, and ensures the devotees that the Goddess will protect them from harm. This form of Goddess is believed to be the destroyer of all demon entities, ghosts, spirits and negative energies, who flee upon knowing of her arrival. Invoking Goddess Kaalratri therefore empowers the devotee with the devouring quality of kala (time) and the all-consuming nature of ratri (night) - allowing all obstacles to be overcome and guaranteeing success in all undertakings. In summary, Kaalratri is the personification of the night of all-destroying time.
The colour of seventh day is Grey.
Mantra of Kaalratri:
Om Devi Kaalratryai Namah॥
Day 8: Mahagauri
The name Mahagauri means extremely white, as she was white in colour and very beautiful (Mahā, = great; Gaurī, = white). This is also the eighth form of goddess Durga (Parvati).
Mahagauri is usually depicted with four hands, the hands holding a trident, lotus and drum, while the fourth is in a blessing gesture. The lotus is sometimes replaced with a rosary. She rides a white bull, usually shown wearing white clothes.
Worshipping Goddess Mahagauri has many benefits. She is auspicious, brilliant and protects the good people while punishing those who perform evil deeds. Mother Gauri enlightens the spiritual seeker and removes the fear of rebirth by granting salvation.
The colour of Eighth day is Purple.
Mantra of Mahagauri :
Om Devi Mahagauriyai Namah॥
Day 9: Siddhidhatri
The meaning of her name is as follows: Siddhi means supernatural power or meditative ability, and Dhatri means giver or awarder. This is the ninth and final form of goddess Durga (Parvati).
She is depicted as sitting on a lotus, she is believed to possess and bestows all type of Siddhis. Here she has four hands. She holds a lotus, mace, Sudarshana Chakra and shankha. Also known as Saraswati Devi.
Worshipping Goddess Sidhremoves ignorance and she provides the knowledge to realize that or Brahman. She is surrounded by Siddhas, Gandharvas, Yakshas, Devas (Gods) and Asura (Demons) worship her. The Siddhi that she provides is the realization that only she exists. She is the mistress of all achievements and perfections.
The colour of Ninth day is Peacock Green.
Mantra of Siddhidhatri:
Om Devi Siddhidhatryai Namah॥
Top 9 most inspirational quotes by Mahatma Gandhi for the Youth.
Mahatma Gandhi, byname of Mohandas Karamchand Gandhi, Indian lawyer, politician, social activist, and writer who became the leader of the nationalist movement against the British rule of India He is also known as “Father India” .In the eyes of millions of his fellow Indians, Gandhi was the Mahatma (“Great Soul”). The unthinking adoration of the huge crowds that gathered to see him all along, he could hardly work during the day or rest at night. The name Mahatma Gandhi is now one of the most universally recognized on earth. His Famous Quotes are:-
1) “Be the change that you want to see in the world.”
2) “A man is but a product of his thoughts. What he thinks he becomes.”
3) “Nobody can hurt me without my permission.”
4) “An ounce of practice is worth a thousand words.”
Here are the few other famous quotes by him
5) “Live as if you were to die tomorrow. Learn as if you were to live forever.”
6) “If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.”
7) “Glory lies in the attempt to reach one’s goal and not in reaching it.”
8) “The future depends on what you do today.”
9) “You may never know what results come of your actions, but if you do nothing, there will be no results.”
Importance of Digital Marketing for Businesses
The majority of targeted customers are online, be it in rural areas or metropolitan cities hence it is very much essential for the businesses to be online as well. More online activity greater will be online purchases, hence a huge volume of customers are online and many are getting added daily as we read this blog and digital marketing is the best way to reach them. Traditional Marketing will not even cover 10 % of the population of what Digital Marketing can cover. Social media, email, and websites give organizations and start-up companies the ability to reach customers directly which means customers are consuming more information in digital form than ever before.
1) Digital Marketing Accelerates your sales revenue.
The main aim of the companies is to increase sales and generate revenue and digital marketing is key to generate that revenue. Digital Marketing can also be called as Digital Sales. It will help people to buy products or services from your company. If digital marketing would not be there the only people to buy your product would be friends, family, and word of mouth. Digital Marketing helps you generate more leads and shoot up your close rate to a desirable level which is the main growth strategy for large and M.S.M.E companies.
2)Importance of Digital Marketing for Business Owners
Business owners have very use responsibility on them, It is on their hands, the entire planning and execution of the business will be projected to the outside world, Obviously, you want it to be the best. Digital Marketing is the best way to get in touch with your customers generally termed as B2C (Business to Customer) and to other businesses (B2B). You can build a very strong network of clients online and also through social media. You can get your company to reach a targeted audience online and can improve your services through quality feedback from the customers. Whether you have a small, medium, or a large business, or you are into services of products, Digital Marketing will surely play an important role in shaping the future of your business.
4)Scope Of Digital Marketing For Entrepreneurs
Entrepreneurs are innovative and risk handlers. They are the people who build their own business with their ideas and resources. Having a very good Online presence is a mandatory criterion to boost your company. Without Digital Marketing it is impossible to convert their business into a reputed brand. With the help of digital marketing for business, they can promote their initial start-up with great offers and discounts and can reach their deserved sales and revenue with a small budget. The best part of Digital Marketing is you can start it with Nil or Small Investment. Less money, great returns on investment.
5) Get Hired as a Freelancer
Freelancing is the best option when people need to be financially independent and do not want to work under any boss or company. You can be your own boss and work anywhere at any time according to your needs. You can even work by sitting at home taking multiple projects from clients on a part-time or full-time basis. Also for people who are short on a budget can hire freelancers to do their work which can save that particular company a lot of money.
6) E-commerce stores Breathe Digital Marketing
Digital marketing is the only step to success for an eCommerce store. eCommerce store needs to reach the targeted audience interested in their products and convert them into sales. Google ads are one of the biggest ways to promote products of the eCommerce store. Affiliate marketing is a very important part of online shopping stores. Re-marketing is also very helpful for target your most audience again and again for a certain period. Millennials are there on social media to buy products seen in advertisement. Many purchases are also done through Facebook Ad, as millions are connected to Facebook hence it becomes an excellent platform to market your product.
7) Importance of Digital Marketing for Working Professionals
Now since the technology is changing so rapidly the working professionals need to enhance their skillsets, Employers tend to hire or promote that individual who is updated with current technology and methods and Digital Marketing is that field that is constantly updating. Working as a Digital Marketer in your company will surely increase your online reputation as well as set up a very good career profile, and open a lot of Marketing profile opportunities for you. You will be much in demand than the people who have no clue about new online platforms to create a marketing strategy and generate revenue. Hence, whether you are into Sales Operations, Human Resources, Finance, Production, Logistics, or Design & Development, today everything is shifting to Digital.
Digital Marketing, uses technology to smoothen processes and teach you Marketing— it’s a win-win situation.
8)Importance of Digital Marketing in Educational Portal
Technology has completely revolutionized the Teaching Industry. Gone are the days where teachers used to write on Blackboards and the student would copy in their notes. People today can join independent courses on the subject of their interest and learn from the expert professional, with real-time applications and case study projects. There are millions of teaching apps in the play store, Take the best example of language learning apps for each language there is one app. Also, students and working professionals can attend live lectures from any part of the world. Digital Marketing would help to promote these educational portals on a global level and that is currently happening right now.
Digital Marketing is going to spread in each and every direction, its integration with AI will open new dimensions to the way we experience the reality. Hence it is best to move with the world at the same pace and there are many growth opportunities in India as Prime Minister himself supports the “Digital India initiative.” Expert knowledge of Digital Marketing and tools, you or your company can stand out as the biggest pioneer in the Marketing Industry.
Scope and Importance of Digital Marketing
Digital marketing is a bunch of techniques used in promoting or marketing products or services on the Internet. It is an online marketing strategy that brings together many varied functions to work towards the market growth of a business. Digital Marketing scope in India at present is phenomenal as the digital media is the new hot topic that works with the help of the internet and has proved to be the fastest medium of mass communication.
1)Why Digital Marketing is important?
.It is expected that by 2020 the majority of the companies will have an online presence. In line with this, digital marketing is growing at a faster rate. Also, there will be a lot of career opportunities in digital marketing. Digital marketing opportunities also tend to shoot up India’s economic growth. Its authority across digital channels is undebatable and the growth of the digital market is seemingly rigid. Indians invest around 4.4 hours a day on the internet through their laptop/desktops and also 3.1 hours through their mobile phones. With such a large time being invested in the internet, it emerges as a massive platform for using digital marketing.Digital marketing is gaining importance for the following reasons,
◦ It has no comparison with other forms of marketing on an online platform.
◦ Digital marketing is more budget-friendly.
◦ Substantial increase in conversion rate.
◦ It generates excellent revenue.
◦ Targets maximum audience
◦ Mobile Users can have access to Digital Marketing
◦ Digital marketing also increases your brand reputation.
2)Career Opportunities in Digital Marketing.
Digital marketing has many job roles. The nature of these job roles are,
◦ Managing and Marketing Campaigns
◦ Content writing and creation for FMG companies and multinational companies for selling their products
◦ Interacting and connecting with people on Social Media
◦ Maintaining proper analysis of traffic generated through various mediums.
Moreover, digital marketing roles also include strategies like PPC (Pay-per-Click), Search Engine Optimization (SEO), Search Engine Marketing (SEM), etc.. These strategies ensure traffic to a company’s website and also increase awareness of the company’s products and services. Supporting digitization and knowing the importance of it, the Prime Minister of India has come up with the idea of digital India. Hence it is a clear indication that career opportunities are going to accelerate at an exponential graph in India as well as around the world
3)Various branches under Digital Marketing
Digital Marketing is like a tree and has various branches under it, The best part is it is up to you to decide which path to choose if you like all of it you can become a digital marketing executive. There are various modules of digital marketing, these are the important ones 1) Content Marketing
2) Search Engine Optimization. (S.E.O)
3) Search Engine Marketing(S.E.M)
4) Social Media Marketing(S.M.M)
5) Email Marketing
6) Web Analytics.
There are many other modules that include user design and user interface, Depending on your choice if you need to work on backend S.E.O would be a good module to start, but if you need to work on frontend then Content Marketing and S.M.M is a good choice. It depends on your choice to try to experiment with each of these topics and whichever you find it interesting you can pursue that.
4) Salary structure for the Digital Marketer
Digital marketer has an excellent salary package and as reviewed by Glassdoor, it is 30% higher than paid in the job of the IT industry. These are some pay package
RoleSalary in Rupees
Digital Marketing Manager 4 lakhs to 10 lakhs
SEO Manager - 3 lakhs to 7 lakhs SEM/PPC expert - 3 lakhs to 5 lakhs Web developer/designer - 3 lakhs to 6 lakhs Social Media Manager - 3.5 lakhs to 7 lakhs Content Writer - 2.5 lakhs to 5 lakhs Source – Payscale
5) Excellent source of passive income.
The digital marketing industry is a very trending and flexible. With skills and tools knowledge advancement, you can work as an independent digital marketer and can also provide consultation for the various niche in digital marketing. Many startup companies are looking for someone who can complete a part of a project for them, but you need to build a strong profile to work as a freelancer so that you can attract a number of employers.
6)Interconnection between Social media platform and Digital Marketing.
Ever since social media has become a daily necessity for the majority of the population these days, we can easily get to know their likes and dislikes. This information is highly beneficial for the purpose of marketing. You can easily get to know about the updates people make on a daily basis and plan accordingly. You can categorize them based on their interests and have a high probability of meeting the right customers. Facebook has the largest number of users in modern as well as the rural world, You can market the right content to the right people.
7)Traditional Marketing versus Digital Marketing.
Digital marketing in India remains in constant development. The old methods of trusting print magazines or signboards for business advertisements, believing they alone could generate enough buyers for a company, organisation or to an individual to become successful, are gone. Digital marketing can influence lots and lots of people with cost-effective resources and targeting the audience all over the world. Door to Door selling and cold callings are the days of the past.
8)Future of Digital Marketing
Digital marketing has a very bright future This is because, the rate by which the country is expanding in with regards to everything, people will be heavily dependent on the internet in the coming years. Digital marketing in 2020 would be about relevance, reliability, and accuracy. And it will be possible only by embracing decision science, sizing up the structure, and boldly improving the ideology.
◦ The Business standard is optimistic that India’s digital economy would reach $1 trillion by 2022.
◦ Research also shows that by 2030 Indian digital economy would be half of the total economy. This increases a large scope for your career growth in digital marketing.
◦ More Than 20 lakh jobs will be generated by the end of the year 2020.
The future scope of digital marketing in India is going to be one that is all-inclusive Because of its ability to offer a broad range of economic, powerful and modern mediums of marketing.
9)Best methods to learn Digital Marketing.
You will need to learn digital marketing to sell and connect with the maximum audience.To learn digital marketing there are two ways which you can learn
• online course
• offline course,
But from my experience, the offline course is better because you can be more focused and concentrate on an offline course than in an online course, One thing you would notice you start getting creative while solving solutions in the classroom, rather than attending online. Classroom coaching is very important to totally get involved in what you want to learn. If you are a working professional you can opt for a weekend batch.