Educational content doesn’t often convert and only attracts those who are DIYers.
If your target demographic has a small budget, needs your services, and your offer is priced low then educational “how-to” content is great!
However, if you’re looking to attract high ticket clients then educational content may not appeal to them because they are not looking to do it themselves.
They are looking for a brand who is an authority in their industry.
You can present yourself as that authority through hot takes, comparisons, and positioning yourself as the solution to your target audience’s problems.
Focus on what attracts your target audience VS what others are doing -
you may have completely different goals.
















