SIX PIXELS IN FOCUS

********An overview of Author mitch joel's publication ************ SIX PIXELS OF SEPARATION

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IN THE END

CONTENT IS KING

Everything is content.  Content is everything

If you can provide relevant and engaging content that's powered by your brand, and fueled by your consumers, your business is bound to succeed.

Creating an atmosphere of genuine trust in your content is established by providing real value and information to your community. This is easily achieved by

Being Helpful and Being Sincere

Whoever creates the best content wins.................Provided they remember that    Everyone is Connected

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AT THE CORE

At the core of Mitch's philosophy (and the basis of his book) is that the web has become fertile ground for building a personal brand based on the power of the internet and how connected we all are.

And like any expanding organism, the key to longevity is maintenance and good health. Joel offers 6 general rules for producing healthy online content.

Six Rules for Healthy Online Content

Be a good community citizen

Respond to comments quickly

Define your level of privacy and respect the privacy of others

Create clear Web policies and post them online

Remember that whatever you create will be online forever

Be consistent and always follow through

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FIRST FOLLOWER: Leadership Lessons

IT HAS TO START SOMEWHERE

This video also demonstrates the influential power of social media and their logical ability to spread information quickly to large groups.

Even if that information is as trivial as dancing on the side of a hill in the sun! 

Imagine the potential for expanding a personal brand.....!

I've personally experienced this synergy in both social contexts and as an entrepreneur.  Can you think of an instance when a singular idea, value or action snowballed into the next "big thing"....!?

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IN THE BEGINNING

Juan Mann - Free Hug Campaign

Joel draws a parallel between Juan Mann's  Free Hug Campaign and the inherently organic outcomes that can be achieved through the connectivity of social media.  A great analogy to how a singular idea within any given platform can spread through and to the masses.

Who knew that free hugs and increased revenues could stroll together hand in hand!

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An Open Introduction

Mitch Joel, president of the award winning digital advertising and communications agency Twist Image, is the author of 2 books - his first being Six Pixels of Separation.

Through the use of simple language and real life, knowledge based antidotes, he is able to weave a logically informed path that integrates digital marketing, social media, personal branding, and entrepreneurship.

I was really taken by his ability to demystify the interconnectedness between social media as a business platform and the connections between peoples of the world who are now  functioning as members and participants of a global economic and social race.

Below are links to some of Mitch's media outlets

Check 'em out and let me know what you think!

Blog:  http://bit.ly/11UGz

Facebook: http://on.fb.me/11aYyda

Podcast:  http://bit.ly/kdZAMw

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In this world of interconnectedness, the bigger question is, How are you going to spread your story, connect, and add value to your life and the people whose lives you touch?

Mitch Joel - Six Pixels of Separation / Everyone is Connected.  Connect Your Business to Everyone.

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SIX PIXELS OF SEPARATION -  by Mitch Joel