Gen X'd Out

Y? Boom!

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Millennials are struggling. Is it the fault of the baby boomers?

The postwar generation, now retiring in luxury, stands accused of a wilful failure to safeguard young people’s interests

Don’t care.

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Gen Z Can’t Take Over Soon Enough

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OMG, I really should’ve clicked on that Gen X restaurant story just for this image alone. 

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Goodwill is 'overrun' with stuff millennials and Gen Xers refuse to take from their parents, who pay up to $5,000 to get rid of it

This might be a record, seeing Gen X mentioned in two headlines in one week. 

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I'm shook.

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U.S. housing shortage due in part to reluctant boomer sellers, survey says

Looking at the surveys, Realtor.com saw generational trends play out in an interesting way between baby boomers and millennials.

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LOL

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The Discount Divide: Bringing Value to Millennials and Baby Boomers

While a majority, 76 percent, of baby boomers surveyed said they wouldn’t pay full price for products across every category, millennials are much less affected by discounts

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Now We Have to Contend With Gen Z Too?

Gen Z, by contrast, is somewhat less price-conscious. About 43% of Gen Z-ers are likely to compare prices, for example, compared to 49% of millennials and 51% of baby boomers, according to research from Euclid Analytics.

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You too, LATAM?

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Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences 

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In other words, Generation X may be neglected. But the pop culture we grew up on? You couldn't ignore it if you tried.

New York, “ It’s 2016. Why Are We Still Obsessed With the ’80s?”

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No, baby boomers, millennials aren't poor because they eat smashed avocado

"I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more. I can afford to eat this for lunch because I am middle aged and have raised my family. But how can young people afford to eat like this? Shouldn't they be economising by eating at home? How often are they eating out? Twenty-two dollars several times a week could go towards a deposit on a house,"

Middle-aged, own a house (ok, apt), would not pay $22 for avocado toast, don’t care if others do, but no one asked me...

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The Food Industry (And All Of Retail) May Be Paying Too Much Attention To Millennials

The focus on Millennials seem to take up most of the marketing, advertising and retailing news these days. From this generation’s demanding increased transparency to more cooking at home, their desires are changing the food, nutrition and retail landscape. But what about our beloved Boomers? You know those 76 million Americans who changed the world forever and now are heading into retirement!

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At-Home Craft Coffee Brewing Embraced by Young Urban Consumers, Reports NPD

The new NPD report, based on an in-depth survey developed with NPD partner, CivicScience, found that Millennials are twice as likely as their Boomer parents to use craft brewers at home.