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[smikshas]

[smikshas]

New era of digital marketing

Companies were obliged to alter their marketing strategies as a result of new trends and increased technology. In the early years of digital marketing, email was a common marketing tactic. The attention switched to search engines like Netscape, which allowed companies to fill their websites with keywords and tags to stand out. Companies may now track data to respond to consumer trends because to the growth of sharing websites like Facebook.

With the advent of smartphones and other digital devices, it is now simpler for businesses to sell both themselves and their goods and services to consumers. People prefer to access the internet on their phones, according to studies. Therefore, it shouldn't come as a surprise that 70% of people decide to make purchases (usually on their phones)