The newspaper, many of us wouldn’t pick one up once a week these days. Why bother when we have world-wide news, breaking or otherwise at the tips of our fingers at all times?
An exuberant New York journalist announced in 1835 that books, theatre, even religion “has had their day” and the daily newspaper would become “the greatest organ of social life”(1).
And it did - for a good 180 years but now there are new kids in town and new methods in receiving our news - Social media and crowd sourcing.
Since 2000, the circulation of most UK national dailies has fallen between a third and a half. Pew Research Centre in the US reports that newspapers are the main source of news for only 26 percent of Americans compared with 45 percent in 2001(2) and statistics are similar here in Australia.
In a society obsessed with instant gratification, where same day delivery service is a given and smartphone apps allow us never to wait for a cab or a date its no wonder we also won’t wait a whole 24 hours for another news update, around the world or locally, especially in times of crisis.
In the good old days of the newspaper, journalists were taught to abide by 6 main guidelines when reporting and delivering the news: accuracy, fairness, balance, depth, breadth and speed(3). They gave us the most ‘important information’ every morning before breakfast and we were to believe and not question it. They were giving us the facts that we needed to know.
This is not to say the old newspaper didn’t give the public a chance to have a voice, it was just a lot more limited. Readers were able to write in with their opinions, statements and questions in the forms of ‘letters to the editor’ and the ever entertaining ‘Personals’ section.
Reflecting on those previous figures of declining newspaper popularity, we look at what has changed and why?
Well, in terms of times of crisis, when a big news story breaks, for traditional newspapers there is always going to be a delay in getting the news out to the people ASAP. The Sydney Siege for example began at 9.44am, well and truly after newspapers had gone to print and been delivered. Before the online revolution, we may have heard about this via word of mouth or on the news if we were around a TV or radio but online and social media avenues allowed us all to be informed from the beginning till the end. Step by step.
Mass media are generally become mediators, non-independent agents of social and political dynamics (4), especially when it comes to crisis situations.
Through the use of Social Media and online news sites, we are able to view what is occurring worldwide in real time - updates as they happen. 52% of Twitter users report they receive their news via the social networking site – up from 33% in 2012 (5). News is regularly crowd sourced, so we have more of a say in what is important to us to hear and we can voice our opinions on such matters.
Lyse Doucet, Chief International Correspondent at BBC stated:
‘There is no question, if you are not on Facebook and Twitter you are not getting the full story’
Twitter has revolutionized newsrooms by speeding up the news gathering process and modern journalists keep an eye on their twitter pages for what is trending and what is considered news. Because that’s just it, in the 21st century, WE choose our news to a certain extent. If there is a wide community discussion about a certain topic, journalists will now source that info and report on it. This is as much about competitiveness between other newspapers as it is about competing with Social Media. Because of the drop in newspaper popularity it is perhaps most important for journalist to be first in with the most exciting story of the day.
Will Facebook and Twitter grow as the first port of call for us to receive our news with time? Will Twitter be widely accepted as an accurate representation of public opinion? Will journalists begin to rely more on Twitter for newsgathering? Will the rest of the world?
As New York Times journalist David Carr writes:
“The media is not the message, the messages are the media.(6)”
(1) http://www.newstatesman.com/2014/02/how-newspapers-have-failed-us viewed 21.05.15
(3) http://www.rasaneh.org/Images/News/AtachFile/30-9-1390/FILE634600594129473750.pdf viewed 21.05.15
(4) New Technology and Changes in Mass Media. Considerations for Political Scientists. Miquel de Moragas. University of Barcelona, 1990.
(6) http://www.likeable.com/blog/2014/08/how-twitter-has-changed-journalism-forever. viewed 20.05.15