Soft Clothing for All Children is excited to unveil its new Spring 2014Collection for Boys and Girls.  Soft will present the collection August 3-5, 2013 to selected press and retail buyers at Playtime New York, a unique tradeshow with a selection of the best American and International children’s collections. The Soft Spring Collection features vibrant colors and hand-drawn prints, inspired by two coasts—the Riviera in France, and the West Coast of the USA, in the vibrant color and print age of the 1960’s, and is beautifully explored on the brand’s Pinterest boards. The collection takes cues from PanAm travel posters, Catalina Tile, 60’s graphic design and more. The print and color palette is vibrantly hand drawn and painted, and the graphics explore unique typography styles, nautical themes, and playful French sayings. The style silhouettes are both classic and 60’s inspired and range from cap-sleeve shift dresses, classic chino shorts, and printed trench coats, to playful styles such as bubble mini-skirts, cool graphic tees, and floral print shorts and pants.  We are thrilled to present our Spring 2014 collection at Playtime this year. Comprehensive comfort is always our top priority, so this collection has all the benefits our customers expect: flat seaming, soft bio-washed organic cotton, water-based prints and no tags, zippers or itchy embellishments. We wanted to work with a bright and poppy color palette that mixes and matches perfectly, and hand painted prints that are sophisticated but ultimately playful and all about the world of children. There is such a rich color and print story in this collection and we can’t wait to launch it next Spring!                      – Jessica Ralli, Founder/Design Director
Explore the Brand Register for Playtime Request Linesheets/Lookbooks Press Release (pdf) Media Contact Michelle Gabriel Soft Press Office [email protected]
