SofWebTech

SofWebTech is a blog for software, web and mobile app development. We share tips for people looking to hire a software company.

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3 Reasons For Small Business To Have Website

Running your business is very challenging job. Every day you will face new challenges and your to-do-list will never end. But even the busiest routine is not an excuse when it comes to having online visibility. Small business owners think that they don’t need a website. They think only big business giants need or can afford to have a website. This argument is wrong. Here are 3 reasons for small business to have website.

1- First Impression is The Most Important:

Today’s world where we live is ever changing. Before people decide to buy something, they do some digging about the product and seller or supplier. They do it for many different reasons. The first thing they will probably look for is your website. Later they will dig for people’s review about your business. They will search for you on social media and popular business directories. Because of this your first impression has to be the best. People will make decisions on the basis of the look and feel of your website. If your website does not reflect the kind of experience you business should offer, they likely to reject you entirely. So, if your website is offering rich user experience, people will likely to visit your outlet, office, restaurant or store.

2- Evolution in Window Shopping:

The time of traditional way of window shopping is long gone. Strolling down your local main street is not the only way people check your business or product. For window shopping, people now visit websites, social media sites, business directories etc. to plan their next purchase. First of all you need to have a website. Secondly, you need to have business pages on all popular and relevant social media sites. Link your social media pages with you website. Submit your business to all famous business listing sites to enhance your business’s online visibility. Make sure your street address, phone number and other contact information is easy to find and easily visible on your website. You also need to be active on your social media channels and these links also is there on your website.

3- Say No To Website and Loose Business:

In today’s world having no website means you are losing business. Say you are selling cars but you don’t have a website. The person willing to buy a car will do some research on search engines. You don’t have a website so you are nowhere to be found. That person will visit your competitor’s website and will make a purchase from him. So, you must have a website and it must be a good one. Having a bad website is even worse than having no website at all. A bad website will make your business look bad. Therefore a bad website or no website at all, both are bad for business.

Closing Remarks:

We are sure, by now you as a small business owner understand the importance of having a website for your business. Next step is increasing your website’s visibility on search engines so that people can find you online. But that is the topic for another article. Keep visiting RE2QA official blog for reading more informative stuff.

Source: This article was originally published at the official blog of RE2QA and being shared here with their formal permission. RE2QA Pvt. Ltd is a software company based in Fort Collins, CO and famous for providing mobile application development services since 2001.

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Top 9 Reasons Of Mobile Application Crash

Whether you are an android user or iOS, you must have countered the mobile application crash problem. Mobile apps do crash. Although, assured by mobile application developers that their app provides greater consistency, we still observe crash of mobile applications. Whose fault is it? Some people face this issue more than others. Is it the fault of devices or developers? Let us explain the top 9 reasons of mobile application crash.

Supply and Demand

Supply and Demand rule is also applicable for mobile apps. Therefore, the imbalance in demand and supply could cause a mobile application to crash. An application which is unable to handle heavy traffic will keep on crashing. Developers need to write better code to handle this issue or get a better server to host mobile application.

Internet Connectivity

This issue is at the user’s end. If device is connected to a poor internet connection, chances are that apps will crash. Therefore, you make sure that your internet connection is fast enough.

Switching Between Internet Connections

Although, it is not a prominent factor but it does cause an app to crash. We have two different ways to get internet in mobile phones. One is using SIM based network and the other is using a Wi-Fi connection. Some people switch between these two frequently. It may cause an application in progress to crash.

Bugs in Code

Mobile application must be tested before it goes live. Even an app is thoroughly tested, there are chances of some bugs are left unnoticed. This could cause an app to crash unless the bugs are fixed.

You may also like to read 7 Most Important Steps For Mobile Application Development.

Poorly Optimized Front-End

A front end of a mobile application if not properly optimized with respect to its back end can cause an application to crash. Developers can fix this issue by going through the code and fix the problem area.

Poor Integration

An app will freeze or crash if back-end is poorly integrated. If back-end is unable to handle requests sent by front-end, it will slow the application.

Incompatibility of Browser

This issue is mainly related to web based mobile applications. The mobile apps must be tested across all browsers in trend. If an application is incompatible with any of them, it will crash.

Device Incompatibility

This issue is mainly related to android base devices. It is difficult to customize an application for all kind of mobile devices or android versions. So, devices with cheap hardware, powered by very old android version are likely to crash mobile applications.

Insufficient RAM

Installing too many apps in a device with insufficient RAM can also make an app to crash. You must only install an app if you really need it.

Source: This article is the property of RE2QA. It is a software company based in Fort Collins, CO. You can read the original article here.

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How To Reduce The Development Cost Of Your IOS Application Project

If you think that designing and developing an iPhone application is a cheaper thing, you are far beyond reality. The amount any development company may charge will be surprising and in-house development cost you even more. One reason is the Apple’s platform which is expensive and the second reason is the limited availability of real professionals capable of making a difference to your application idea. Does this mean only companies with huge investment can go for iOS development project? Of course not, in this article we will give you tips to keep the iPhone application development cost under control.

Stick To the Idea and Requirements

The biggest reason of cost increase is when you divert from the original idea. Most of the time companies shoot the development process in a hurry and then during the development process they realize that there should be more features to be developed in the application. More features mean more investment. So the key to success is to stick to the idea and requirements.

Before deployment of developers, you need to be 100% certain of what you need. You must have all possible details with the draft of the idea. These requirements are made with extensive research about the audience, expectations, competition, demographics and various other factors. Once you have crystal clear requirements well documented, employ developers for building the application. Keep in mind, never ask developers to make any change which is not the core part of the project as this will give him the reason to charge extra. Whereas when they have a well written document, they know what they have to develop and they will not be able to charge high. This will also keep them stick to the deadline.

MVP Approach

It is always difficult to decide which features and functionalities should be added in the initial version of an application and which must be added in the subsequent updates. To deal with this chaotic situation, we suggest you go with the MVP approach.

The Minimum Viable Product Development or MVP is the approach in which a new application is developed with features sufficient enough to satisfy the needs of early users. With the passage of time you can add additional functionalities to the subsequent updates. This will reduce significant cost of the department.

Skills Vs Cost

Comparing cost with skill will prevent you from paying extra. If you are new to mobile application development, this comparison will help you to single out the most reasonable service provider. Keep one thing in mind, never compromise on quality. Always choose a company like RE2QA which has a mobile application portfolio to be sure that your idea and product is in good hands.

Native Vs Open Source Approach

There are various open source platforms available and using them for application development can reduce development cost. You only have to develop one app and it will be available for both iOS and Android. But this will allow you limited customization options.

In native approach you go according to the book and guidelines of Apple and Google which allow you full control. The decision is yours. We will suggest going with the quality.

Outsource Properly

If you are going to outsource your project, make sure you do it properly. It’s better to work on a fixed project price. This way you only have to pay a pre-fixed amount and you do not have to pay anything extra if project get delayed for few days or week. If you prefer hourly basis payment, make sure that you have a clear plan in hand and you know exactly how much time requires to develop a particular feature or functionality.

Source: This content is taken from the official blog of RE2QA, a software company based in Colorado, US.

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7 THINGS TO CONSIDER BEFORE BUYING A DOMAIN NAME

Thinking about starting a new online business or taking your existing business online, choosing the right domain is always a tricky task. A right decision at the right time can save a lot of time and money while a poor choice can cost a lot in the long run. Here in this article RE2QA is making it easy for you to take the right decision. Following are the 7 things to consider before buying a domain for your business. These 7 things will help you avoid making mistake that may cost you down the road.

Let’s discuss the above info-graph in detail.

1- Easy to Speak, Spell and Remember

Your domain name must be easy to speak, spell and remember. Make sure that the domain name you choose make sense to people. Easier your domain name is to speak, more and more people will type it. Easier your domain is to remember, more and more people will recommend it to others. In short, easy names will not only helpful in getting traffic but also gain publicity.

2- Keep it Straight

There was a time when Google used to give preference to domains which contains keywords in their domain name. For instance, if your domain name contains the keywords “Jewelry Shop San Francisco”, you would be more likely to rank for those words in Google. This led many businesses to stuff as many keywords as possible into their domain name often using hyphens to separate them. For example: www(dot)jewelry-shop-san-francisco(dot)com. Later Google banned this practice. So now you should avoid using hyphens and keep your domain as straight as possible.

3- Keep it Short

We will recommend you to keep your domain name as short as possible. Keeping a short domain makes it easier to remember and spell. The best practice is to use no more than two or three words. For instance: www(dot)jewelryshop(dot)com.

4- Unique and Related

Some business owner’s go from catchy and obvious domain names. They think it will help them with their branding but this seldom works. Choose a unique name related to your brand and business. It must make immediate sense to people when they hear it. If you somehow make a unique and relevant domain name which is also catchy – even better!

5- Availability on Social Media

Keep this factor in mind all the time when you are working on domain names. Make sure that your domain or brand name is available on social media. Although, it is different and require more attention but in the long run, it will be very fruitful as you will be able to maintain consistent branding.

6- Think Local

If your business is solely focusing on a local market, consider using city name in your domain name. Although, this will restrict your website exposure to a particular city but enhance your web’s online visibility in that particular city.

7- Get It All

It is best to choose a .com domain if possible but you must also consider buying all possible extensions. For example you are settled for www(dot)jewelryshop(dot)com but someone else can get www(dot)jewelryshop(dot)net and use your brand name for his own business. So to avoid this competition, you must buy all possible and available extensions.

By considering all above mentioned factors you can get a unique and perfect domain name for your business. This domain will be secure from being challenged. Rest is website development and search engine optimization and RE2QA Pvt. Ltd. is here to provide these services to you.

Source: This content was originally published at the official blog of RE2QA. RE2QA is a software company based in Colorado, United States