Solar Leads Hub

B2B Solar Lead Generation & Appointment Setting With Live Transfer Solar Leads.

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Solar Power For Your Home Reduces Cost in the Long Run: Here’s How

Solar panels are becoming increasingly popular because of their higher efficiency while generating almost zero waste, thus, making them environmentally friendly at the same time. The cost of solar power has declined in recent years; therefore, making solar panels a feasible option in the long run.

How does solar power reduces cost –

There are no motors, no risk of fires, and it’s basically silent; therefore, zero noise pollution all at the same time! Aside from the surface of your roof, the solar panels don’t require additional space.

Without burning petroleum and discharging harmful gasses into the atmosphere, solar panels are adequate for powering up your lively home at will. You could always produce some extra for your neighbors too if you want.

How does solar energy power our home?

Here, we’ll go over how solar panels produce and employ solar energy in the house.

Solar energy can be generated and later used in significant four steps mentioned below:

DC power generation via solar panels

Solar panels are generally installed on the roof with solar power systems, ranging from 15 to 25 panels. Each solar panel comprises a string of 60 or 72 monocrystalline or polycrystalline silicon PV(photovoltaic) modules.

The PV rods enable the solar cells to confine solar energy and convert it to direct current or DC power.

The quantity of solar power generated is determined by the sun’s intensity and the layout of each solar panel.

The solar inverter transforms solar energy into usable AC power

Because electrical appliances run on AC power, the DC power generated by the solar modules has to be converted until delivered to residential houses, which is when a solar inverter comes into play.

A single-string inverter is commonly observed in various households.

Before converting the total electricity generated from all solar panels, these string inverters, also known as central inverters, must receive it.

Solar inverters can be placed at the component level, with tiny magnetic ballasts connected to each solar panel for accomplishing the AC to DC conversion.

Solar inverters power the residence

The inverter will first supply AC power to your circuitry at the voltage approx. 120V~240V, which will now power any voltage sources in your main circuit.

Grid-tied solar power systems, which are the most popular form of the solar system installed in houses, allow you to use solar electricity, grid power, or a mix of the two.

Suppose the power produced by the inverter does not meet your household’s needs.

Any excess solar electricity is exported to the grid

It’s normal to generate more solar electricity than your overall electrical demands with solar panels installed on your property. The extra energy can be sent to the electric grid or power network through the utility meter when this happens.

The utility meter has to be a particular one that can track how much power you can export to the grid and how much electricity you use from it.

Now you might be thinking about what happens at night when there’s no sunlight to convert energy. Let’s find out.

Solar power at night and its functionality

Solar panels require sunshine to produce energy; as a result, a grid-tied solar panel setup is the most conventional form that uses electricity supplied by the utility provider to power up your residence at night.

Fortunately, you won’t be paying for that much of the electricity you use at night while living in a state with 1/1 smart meters, which is presently 76% of states. The extra power your system generates throughout the day is utilized to offset the expense of your nighttime electricity purchases.

Conclusion

When combined with storage, solar energy will assist in lowering electricity costs, contribute to a more robust electrical grid, create employment and stimulate economic growth, produce backup power for nights and outages, and operate at equivalent efficiency on big and small ranges. Wireless connection and advanced online monitoring are available on many high-quality inverters supplied by various commercial and Solar Panel installers, ready to prepare feasible solar quotes.

To tackle the ongoing energy crisis and contribute to a better future, solar power is the best pick. Get yours today and be a part of the wave of change.

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Complete Solar Leads Cost Guideline 2022

Lead generation is the most crucial thing a solar business needs for it to keep moving forward and stand out from the competition. The costs involved in generating solar leads are concerning for almost all solar installers, and there is a way we can set that straight.

We aim to discuss the complete solar lead cost guidelines through an overview of how much solar leads cost, lead types, per-lead pricing, the buying process, and ways of effectively using solar leads.

Let’s jump right in -

The Actual Cost Per Sale of Solar Leads

Solar lead prices depend on three varying factors-

The service requested.

Your geographical service area.

The quality of leads.

Depending on these, the cost per lead generally stays between 20 and 250 dollars.

You can easily estimate the costs by keeping these factors in mind. For example, shared leads cost less than exclusive leads. Homeowners of aged leads show very little interest in solar services.

These types of leads are often shared with multiple parties. On the contrary, exclusive leads are sold only to one solar installer. They obviously have more value and potential than shared or aged leads.

Although money is a crucial factor for your business, don’t hanker after cheap leads; instead, measure your ROI. A better conversion rate gives you a better return on investment.

Buying 100 leads at a cheap price where your agents can convert only 2 homeowners into sales is not worth the investment. You can analyze the market and opt for a company that is offering competitive pricing.

Average Per Lead Pricing

The average solar lead price varies depending on different factors. There are lots of elements that can affect lead pricing in different states. Furthermore, you will notice some companies offering you a price such as $30 per lead, while others will charge much more, possibly $200 to $250 per lead.

So, what’s the difference between them?

You will get what you have paid for.

Let’s see why average lead pricing differs:

Quality of lead or the lead source. There are organic leads where the connection is initiated by the customer. Contrarily, with the outbound lead generation method, customers are generated with the help of telemarketing.

The number of solar companies the leads were sold to.

The conversion rate in each state: Electricity bills and local incentives have a great influence on installing solar.

The number of solar companies in a locality.

It depends on your customer type, whether it is residential or commercial.

Leads for various service criteria have different charges.

Types of Solar Leads & Their Pricing

The solar industry is one of the fastest-growing business opportunities in the world. As the solar industry is a field of fierce competition, understanding solar lead is a must to stand out from the crowd.

Leads differ the most in the generation process and purpose. All types of leads have their pros and cons, and according to that, you can choose what benefits you expect as a solar company. Basically, the main options for buying solar leads are:

Pre-set appointments

Live Call Transfers

Exclusive Web Leads

Real-time Shared Web Leads

Aged Leads

Preset Appointments

Whenever you buy leads, you will want assurance of two things.

One of them is making sure the maximum leads will convert into sales, and the other is minimizing effort on the leads.

With preset appointments, the lion’s share of work is being outsourced. When buying these special leads, the company is not only providing you with the customer’s contact information, they are also doing more heavy lifting.

Afterward, all you have to do is to confirm your availability, show up, and make it a sale.

These are the finest leads for the solar business. They can generate the maximum ROI, and the pay per lead is approximately $150 to $250 per lead.

Live Call Transfers

Live call transfer is the next best option after preset appointments.

These are the prospects that have already shown an interest in getting solar panel solutions.

This is the second most preferred lead for a solar business. This type of solar lead typically costs between $100 and $200 per lead.

Exclusive Leads

Exclusive leads are your prospects that show interest in obtaining a solar panel solution.

Lead generation companies generate these leads using their unique methods of expertise.

Exclusive leads get sold only once in a lifetime.

Exclusive leads cost between $30 and $100.

Real-time Shared Leads

Shared leads are one of the most competitive leads in the market.

Lead generation companies sell these leads to multiple solar businesses.

Undoubtedly, the competition is fierce. More than one company is attempting to reach customers and convert them into sales.

These leads cost much less, approximately five to twenty dollars each.

Aged Leads

Similar to their name, prospects who have shown interest in obtaining a solar panel solution before but not very recently are called aged leads.

This is the cheapest lead one can buy.

Prior to changing your mind, you should keep in mind that people sometimes spend a long time thinking and deciding if they will actually opt for a solar company or not. The time period can exceed a year.

If you can make them work, aged leads can be a great opportunity for a good ROI.

Solar Leads Buying and Using Procedure

Let’s look at the process of buying these leads once you’ve decided which ones you want and what you can do to make the best use of them to ensure good ROI.

Things to Consider Before Buying Solar Leads

The solar industry is no longer an off-grid option.

Companies are no longer dependent on nature to run their business.

In this exploding industry, companies are technologically covering themselves so that lead flow is not affected anyway.

Before you buy solar leads from a company, there are a few things to consider:

Ask your lead provider anything and everything you can think of related to the quality of the leads and outcome. Try to obtain information about their lead generation process, lead type, probable conversion rate, and all other things that come to your mind.

Find out how they deliver the leads.

Compare the money you are spending with the service you are going to get. Does that seem worthwhile to you?

For shared leads, establish a strategy where you can reach the customers before the other installers. Make sure you are calling the prospects within 3 to 5 minutes of getting the leads. You should be the first one to reach them.

Ask the provider what will happen if you do not get the desired result or find out that the lead quality is poor. Measure if their answer is satisfying or not.

Most importantly, check what a lead generation company’s previous or current clients say about the quality of their service. Does the company seem reliable to you?

If you feel satisfied with the data you get after covering the above-mentioned points, we’d say your company can work by partnering with a lead generation firm that suits this criteria.

How to Use these Solar Leads Effectively?

How you use the solar leads you buy or generate will eventually dictate your success with them.

You can either generate solar leads or buy genuine leads from reputed lead generation companies, but without knowing how to use these leads, no progress can be achieved.

The number of sales you are getting from the leads mostly depends on your attitude towards the leads.

Here are some tips:

Explain everything thoroughly but slowly about the technology, work process, and costs involved in the installation and maintenance to the homeowners.

Have patience when you get unwanted behavior in return.

Before further explanation, try to figure out your customer’s main concern and use your words wisely. That will motivate them to hire you.

Ensure the homeowners have a clear overview of the solar services you are providing.

Let them know why they should get the solar solution and particularly why your company is better than others in the market. lead it to a great closing.

Endnote

If you’ve read this blog from beginning to end, we’d guess you know how much solar leads cost and have a basic understanding of pay-per-sale solar leads.

Now, it’s all about generating ROI. The ROI mainly depends on how you are using these valuable solar leads and how many leads you are closing as sales. With a unique business strategy, you can effectively earn a huge profit per dollar you use to buy or generate solar leads.

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Complete Step by Step Process to Get More Solar Leads

Getting leads for your solar business is challenging, but to run a solar business successfully, you will need to learn how to get them. Every aspiring business needs to acquire more leads, but rarely do they know how to generate solar leads effectively.

Getting leads is tough work all by itself, and ensuring their quality is a whole different story. Let’s discuss practical ideas for a complete step-by-step process to get more solar leads and ramp up our solar lead generation.

Why Solar Leads are Crucial for Growth and Success

Let’s face it, businesses have no way of progressing without leads. Leads are contacts that are willing to interact with your business and make transactions. These usually result in sales and allow them to reach out to more prospects.

Usually, generating leads is a daunting task that is usually outsourced or done through extensive expenditure, but generating your own lead proves more effective. With verified leads, you will have a good chance to usher in more jobs like increasing your client base.

Let’s just say, without leads, all other business activities cease to function and no profits are generated. With that being said, lets discuss methods to generate free solar leads that convert!

7 Proven Steps to Generate Solar Leads

After extensive research, we’ve put together seven steps that allow businesses to get started with lead generation. Follow these steps which are used regularly by professionals and it will help you greatly.

1. Get Listed in the Top Directories

The first step in lead generation is creating your online presence. You must understand that most transactions take place online and this is where you will also meet your competition. Clients choose to search online before finalizing deals with solar companies.

There are countless companies listed on Google that have been operating for a long time and have sufficient online activity. So it’s so typical that the top companies with the most reviews will appear on the front page.

Surpassing these companies and being placed on Google’s first page is not easy. For this, we suggest you get listed in the top directories in Google My Business.

Google favors those having positive reviews, and if you get yourself listed in some of the most viewed directories, you will also generate more traffic while also sweeping in reliable and free solar leads.

2. Offer Exciting Service Packages

Once you’ve made your online presence felt, the next part in effective lead generation is making a fantastic service chart that caters to your clients’ needs. To stay competitive, you must offer the best deal in your area. Research customer satisfaction and competitors’ service packages.

3. Increase Your Social Media Activity

Once you have your service plan in check, you must turn to social media. Social media platforms are now playing an essential role in business growth and as a crucial step in lead generation, you must adapt and survive.

Clients rely on companies that maintain active social media profiles, have good reviews, and develop interactive posts to communicate with their clients. Through social media, prospects can directly see your activities and how strong your presence is, and the loyalty you’ve gained from your clients.

One loyal client can bring you lots of future leads if you’ve indulged them in the right way.

Create a profile for your company on the most popular social media platforms and dominate the competition. Maintain those profiles in a way that portrays a positive image of your business.

4. Create Engaging Content

Having properly settled in with an active social media presence, you will need to focus on the next step, which is content generation. There’s a common saying that content is the key element in client communication in the technological era.

There’s a common saying that content is the key element in client communication in the technological era. Content is something for which you, we, and everyone go online.

So, when you’re able to post engaging content that attracts an audience, you’ll get more traffic that enables you to acquire leads faster.

Simple working pictures, client reviews, pictures or videos of your work process, and informative articles work significantly well in this field.

You may also post relevant images and videos, and publish documents about your service. Remember to always keep posting content to let clients and prospects know about your company, offered services, and reliability. Set your goal, and start right away.

5. Place Ads on Google

When you’ve gained momentum online with your presence and client, you can then look to Google ads as the next vital step in lead generation for success. Google plays a vital role in business marketing and you can take advantage of this by placing ads for your company on Google.

Most users search on Google for all their needs which also includes reliable solar power industries and installers. They’re always looking to find the best and most reliable company to get the work done.

Google is the biggest search engine, processing 2 trillion searches every year. When you run Google ads and someone searches for solar services, Google will display your ad prioritizing it before other relevant search results.

Additionally, you can control the audience and limit the money you want to spend. You can stop the ad anytime you wish so there are no financial constraints.

With google ads on your list, you can move to the next step without hesitation.

6. Provide Referral incentives

Give your existing clients a discount or an offer for each referral. It can be a reliable way to generate more leads through referral schemes. If you can build a good relationship with your clients and prioritize their satisfaction, they will refer your business to their contacts which will help you grow exponentially.

To add to that, if you couple a referral incentive scheme with this, your clients will most likely go out of their way to aid your lead generation.

7. Cold Calling

By this time, you should have established your business with a strong client base, but the lead generation doesn’t stop there. Outreach is as important as providing solar services and the best method for this is through cold calling.

If you employ professional telemarketers who are experts in communication and have the power to convince, you can generate a steady flow of leads from cold calling. There are websites offering sales data for telemarketing campaigns where you can obtain yours and start calling right away.

With cold calling, it’s relatively easy reaching out to prospects. Though cold calls are not seen as a friendly approach to lead generation, the process yields good results.

Buy Leads from a Lead Generation Company

Most companies find lead generation processes troublesome, and it usually takes time and effort to get the desired results. Companies looking for verified leads without going through all this hassle can simply contact a reputed lead generation company and buy genuine and authentic leads.

It’s a proven method for increasing sales. If you can find a trustworthy company that sells exclusive leads with cross-checked information, you can be confident about your growth.

Simply, buy the leads and focus on conversion while building a strong position for your business. Your return on investments will be satisfied while you put your effort solely into client satisfaction.

EndNote

Whenever you follow these steps for lead generation, make sure you are putting in a consistent effort. Patience and persistence have no alternatives.

If you are a newcomer to this industry, start your journey by implementing one idea at a time while planning your next move. Apply all of the aforementioned methods the results will show depending on your effort. If you’re looking for an easy way out with a better ROI, you can get in touch with a reliable lead generation company and start growing your business right away.