#Forecasting is the process of making predictions of the #future based on past and present #data and most commonly by #analysis of #trends. It is a key part of the process for creating #marketing plans, both for annual #investment and for individual #campaigns. Creating more accurate forecasts of the returns from #digital marketing is now essential given the growth in investment in digital marketing. Digital accounts for an ever-increasing proportion of spend and the #results delivered from marketing activities. It is important then, for the #modern #marketer, to learn how to use data and #analytical tools to generate forecasts with sufficient rigour. . . . #AtoZMarketing #dataanalyst #businessowner #businessgrowth #startup #startupbusiness #entrepreneur #business #digitalmedia #socialmedia #ppc #advertising #facebookads #googleads #digitalindia #creative #illustration

















