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How Facebook Reactions Are Driving Your Posts to Get More Visibility

In 2018 Facebook yet again changed its algorithm. In one of the most important changes, the social media giant aims to promote more “meaningful content.” So, what exactly does this mean? For one, Facebook reactions are driving your posts to get more visibility. You may not even be aware of this. With that, gone are the days of simple “likes’ that help you reach your audience. Now, what does this look like for businesses like yours, small and large alike?

How do Facebook Reactions Drive Your Posts to Get More Visibility?

Facebook assigns value to posts, responses and reactions. Then, it pushes the posts with the highest value to the top of the News Feed. This little-known fact can help you get more engagement. First, when Facebook announced Reactions in 2017 they said the values would be equal to likes, unlikes and, well, the like! Now, the value of Reactions is greater than that of other responses to posts. Your Facebook assigned value will be higher when you have more Reactions. This can push your post to the top of the News Feed. This small detail is really important for businesses that depend on Facebook for their bottom line.

Did you know that Facebook assigns value to posts and reactions?

Why the Change? Now, many people wonder why this change came about. First, Facebook believes many people respond to a post without really reading it. We’ve all been there. This is true. Scroll through. Like, like, dislike. Done. Engaged. Right? Wrong. In Facebook’s pursuit to provide a truly personalized experience, it has uncovered the value in Reactions. People in reality read through a post much more thoroughly to give a Reaction. Instead of a response.

Think of these top 5 post Reactions. Isn’t it easy to see how we need to really read a post to chime in appropriately?

1. Ha Ha! 2. Wow! 3. Crying, so Sad! 4. Happy! 5. Angry. Grrr.

What’s in a Like? Even more, likes are ambiguous. Vague. Someone may post that their beloved pet is in critical condition at the vet. They get 100 likes. That like can mean, “we’re with you, man!” It can mean, “I don’t like dogs anyway.” It can also mean “I didn’t really read this but you are my friend so I am slapping a like on for support.”

Facebook thinks: “Do you like me? I mean really like me? Then say so.”

How can you get more Reactions to your posts? If you look over all of the Facebook tricks and tips one theme is clear. Provide engaging content. This leads to more Reactions. First, step away from your product. Give your audience content that moves them beyond you. But, this will indirectly engage them with you. Sneaky? Maybe. But audiences demand it. Think of the top brands you follow. Many that are soaring with Facebook success spend at least some of the time not talking about themselves. They may post about a recent celebrity’s passing. Relevant. Moving. Not about them. And yet, leads back to them.

Getting more Reactions takes a practice. Let the experts do it for you. Southern View Media has the expertise in social media. We are up on the latest changes. And, we’ll keep you moving as swiftly as they do. Call Southern View Media to find out how we can help with your business’ digital presence. For a free consultation to formulate a strategic marketing plan call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

#fridayreads #facebook #southernviewmedia

The Power of the “Like” Button and How it Drives Traffic on Facebook, Instagram and LinkedIn

Created in 2009, the “Like” button is a symbol that we have all gotten used to seeing and using on a daily basis for nearly a decade. This powerful little icon gives users the opportunity to engage in social media posts along with, comments, status updates, links to news stories, videos, and pictures, all shared by friends and family. Another element the button provides is the ability for users to “like” advertisements which can be a driving force for increased traffic to your social media platform. Facebook The pioneer in liking and sharing of social media content. One little like by a user can have a profound impact on a post. A form of social media approval, it allows users to give a “thumbs up” on content you have posted or shared. This item will then show up on that user’s Facebook friends news feed which is viewed by all their friends and family. The more people who see the liked item (and like it themselves) the more impact it can have on the original post. More exposure will lead people to your Facebook post which they can like as well and will add to the snowball effect as it shows up in people’s news feeds. These features can help create more brand awareness, bring more attention to your website or Facebook page and potentially lead to new customers. The button also shows how many people have liked an item. This feature can give you an idea how of much of an impact your content is having on users. Instagram Acquired by Facebook in 2012, this photo filter app now has more than 600 million users. An algorithm is in place to help determine which posts users see first. Loathed by some but praised by others, the algorithm looks at how much and how quickly a post receives attention. The more likes and comments your post receives in a quick amount of time, the more likely it will be the first thing users see when they open the app. These two features work together to garner more engagement for your post. Timing is everything with an Instagram post. Posting at a time when your item is more likely to be seen will increase the chance for more likes. Studies have shown that lunchtime (between 11 am and 1 pm) and nighttime (7 pm and 9 pm) are the best times to schedule a post. LinkedIn Similar to Facebook, but with a business side, a liked post or comment will be shared within a person’s network on LinkedIn. Known as “connections”, these people within your network will be able to see the activity you have liked. They will then like and share your post and more traffic can be increased toward your profile. The true beauty of the like button, that separates it from other forms of interactions, is its simplicity. No major thought, no articulation, just pure binary emotion. A single click of the mouse can communicate interest, support or sympathy.

Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions.

#fridayreads #svm #socialmedia #likebutton

How #Hashtags Help Your Social Media Posts

Visit any social media platform (Facebook, Instagram, Twitter) and you’re likely to see a post or a tweet followed by a hashtag (#) along with a phrase that is used to promote the business or a user’s page. How are these little guys useful? Will they help your social media posts be more popular in an internet world filled with selfies and cat videos? What is a Hashtag Simply put, hashtags help direct users to your social post when they search for content related to what you have posted. With the first hashtag being introduced in 2007 by former Google developer Chris Messina, it’s incredible to think how this little symbol has evolved from an idea to what is now widely using an icon in social media. Promoting Your Post By using a hashtag correctly and creatively, you’ll be able to generate more traffic to your post. Business owners find hashtags especially beneficial since they help introduce them, new customers, while also increasing their online presence. For example, a search for #coffee on Facebook will show photos people have posted of coffee but also pages and events with the same hashtag will generate. Increasing Social Media Engagement Along with generating new customers, hashtags will also increase social media engagement meaning the more people who follow your business will be more likely to ‘Llike’, ‘Share’ or ‘Comment’ on posts made by your company’s profile. The more that is shared by users will help your business gain traction, therefore, increasing your presence online. Organize Content Another beneficial item a hashtag provides is the ability to help categorize content based on relevant topics. This will allow users to search content based on what you have posted. People can start conversations based on what you have created and you may end up with a trending topic. If you do end up with a trending topic, more and more users will become aware your business’ profile and will increase traffic to your page. This can be very beneficial but it is important to keep your hashtags updated. This will also you stay current with trends within your industry. Also, creating a trending topic can make your post stand out. Trends include sporting events, holidays, and local activities including festivals or concerts. Your content will become more searchable and make your profile stand out among other businesses participating in the event. Benefits for your User Profile Also, adding a hashtag to your profile on Twitter, Instagram and/or Pinterest will make you more searchable among users by allowing your profile to pop up first, increasing your exposure to new users. Make sure to add a request asking people to follow your page or to share your post. Among the most important things to remember is to spell your hashtag correctly. Do not make the hashtag too long or too wordy. Most people don’t want to type out long drawn out hashtags. Users prefer short, catchy phrases (#throwbackthursday), and abbreviations (#tbt) are easier to search. Remember for your audience. Keep it simple and creative, and enjoy the new traffic to your social media space. Contact us to find out how we can help with your business’s digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-583-2605 or visit www.southernviewmedia.com. We are a Google Trusted Agency and will be happy to answer your questions. © Southern View Media 2018: Reproduction without explicit permission is prohibited. All Rights Reserved. “We Put You Online So You Don't Get Left Behind.”

#hashtag #fridayreads #socialmedia

#SouthernViewMedia #onlinereviews #somobile #baldwincounty

Why Are Online Reviews Important?

Online reviews can sometimes feel like a blessing and a curse. One day you receive three five-star reviews, and then the next day you receive a comment like “I would give you zero stars if possible!” No worries, we have ALL been there at some point. This typically causes you to question if online reviews are really important, and should you care what someone says on the web? If you are wondering...yes! Online reviews are important! Keep reading to find out why.

People Check Businesses Online Did you know that 90% of people check out a business online before they choose to visit it? Therefore, online reviews can be vital to the decision making process a consumer goes through when choosing whether or not your business is their future destination. So, whether or not you like online reviews, people are reading them. Too many negative reviews could cause consumers to steer away from your business.

People Trust Online Reviews According to a study in 2014, 88% of respondents trust online reviews as much as they do personal recommendations. This data alone says enough to show that you should definitely be taking those reviews seriously and managing them!

Increase in Sales Positive online reviews can help lead to an increase in sales for your business. This is applicable whether your business is global or local. The more positive reviews you have, the more likely a consumer is to visit or purchase something from you.

Expectations Online reviews help give you an insight as to what your consumers expect from you. It is important to take these online reviews and get feedback from them to see if there is a trend in the customer experience that is negatively impacting your business. You never know, some consumers may just offer up a few great ideas that could be highly beneficial for your company!

Online reviews can also have a positive impact on your company’s search rankings online. The more positive reviews you have, the more likely you are to show up on Google’s search engine on the first page! This could lead to more business and sales. If you aren’t convinced that online reviews are important, or if you are in need of someone to manage your online reviews, Southern View Media is happy to speak with you further about your needs! Contact us to find out how we can help with your business’ digital presence. For a free consultation to formulate a strategic and affordable plan, call us today at 251-517-9425 or visit www.southernviewmedia.com. We will be happy to answer your questions.

#SouthernViewMedia #onlinereviews #fridayreads