Reminder at the beginning of pride month that rainbow capitalism, beyond anything else, is a metric of public opinion. A corporation slapping a rainbow logo on twitter or selling a t-shirt with a rainbow graphic means that they believe they can make as much, or more, money by doing so than if they refused to. You can talk in circles for hours about whether this is allyship or exploitation or whatever, but it is always a symptom, not a cause.
That's what should worry you about Target pulling down pride displays, or companies deciding not to walk in pride parades. A sudden decline in rainbow capitalism is a visible thermometer for the political, social, and legal pressure against queer rights, particularly in the USA in 2023.













