Why Does Every Business Need A Website?
"If your Business is not on the Internet, then your Business will be out of Business." – Bill Gates,Founder of Microsoft
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
People will reach to your business only because of 3 reasons: -
1) Your business will be on Top of their search results.
2) Someone recommend your business to them.
3) Or they know you directly.
“To be successful and grow your business and revenues, you must match the way you market your product with the way your prospects learn about and shop for your products.” – Brian Halligan, CEO, Hubspot
There are very less chances that everybody knows you directly or you can’t be dependent on someone to recommend your business to people. You must have a presence on Internet and for that your business need a website.
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Why does every Business need A Website?
Today, people often turn to the Internet first for information about businesses and products – whether they are shopping online, or simply looking for a business’ address or phone number – making an online presence one of the most important assets for any business; not just to share information, but to build credibility. With so many non-traditional advertising techniques being used, it’s important for any business to have an online presence. Having a website for your business allows you to market your business 24/7 to your exact target market. If you don’t have a website it will be challenging for your customers to find you since the majority of them use the internet to search for businesses.
“Smartphones are reinventing the connection between companies and their customers.” – Rich Miner, Partner, Google ventures
Every Business needs a website because customers are online. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over an astounding 2.4 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration. From 44% to 51% of small businesses do not have a website. When I saw this statistic for the first time I could not believe it. If you also don’t have website then this article must be useful for you.
Have a look on this data related to Internet uses in 1 Week: -
63% Access Social Network
“India will have the world’s second-largest Internet user base by this December. Currently, India has the third largest internet user base in the world but it is estimated that by December 2015, India will overtake the US (as the second-largest base). China currently leads with more than 600 million internet users. This makes India the second largest internet user's base in the world behind China overtaking the US.” This is among the many interesting findings in the ‘Internet in India 2015’ Report released by the Internet and Mobile Association of India (IAMAI) and IMRB International.
Indians go online to search for product information and believe in Research Online and Buy offline. Here is an estimated breakup for various product categories:
Auto – 33% Research online Buy Offline and 3% Research and Buy Online
Healthcare- 39% Research online Buy Offline and 5% Research and Buy Online
Media and Entertainment- 26% Research online Buy Offline and 16% Research and Buy Online
Retail – 65% Research online Buy Offline and 19% Research and Buy Online
Technology Products- 72% Research online Buy Offline and 21% Research and Buy Online
Travel Search– 40% Research online Buy Offline and 29% Research and Buy Online
In local searches, which have increased five times over the last year and out of the total, 50% are made from mobile phones. Only 45% of those local search queries are covered by Indian businesses and the rest remain unresolved.
Globally, two-thirds (65%) of small businesses with an online presence said they elected to create website online because it makes their company look more credible, and 60% said that a website is critical for a small company’s success. Overall, 82% of small businesses with an online presence would recommend investment in a website to other small companies in their industry.
Globally, only 21% of small businesses with a website have a mobile version of their website, with China reporting the highest percent (45%) and Germany the lowest (11%).
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Reasons for a Business to have a Website
“The Future of Business is Social.” - Barry Libert, CEO, MZINGA
Having a website is important for small businesses if they want to get new customers, or even just keep their existing ones. The reason is, 93% of business decisions starting with a search engine search that means if you don't have a website, you are only selling to 7% of your market.
If in today's age you don't have a website there is a good portion of the market that will not even consider you as an option when they are looking to buy. Probably 80% of people have bad opinions of companies that don't have websites.
Easy Access of Your Business
Having a website makes it very easy for people to find you and share your business, details about your company, what you do and answer a bunch of questions they have on/about your company. With a simple link, they can instantly access all your business information.
By having a website people will be able to find your company when they search for your company on any search engine like Google, Yahoo, Bing, etc.
The Internet never closes-which means your business is open all the time, without any extra effort from you. And with social media platforms such as Twitter and Facebook, it’s now even easier for people to share things they love or recommend.
If you are locally based, having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to browse your products or services.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Accessible Around the Clock
Your website and social media accounts are accessible 24/7/365. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them.
For Example: Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.
A website is also important because it helps you establish credibility as a business. A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be.
The Web has a far wider reach than any other form of advertising. Your website will be the center of your company's online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.
There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook.
Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and profits.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company's shops or offices on your website so that visitors are less likely to have trouble finding the place.
Your website can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want.
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