Online Shopping Experience
Going to store for shopping is a great things for me; I like being able to feel and touch a product before I buy it. But walking through the crowds in this pandemic, going from shop to shop and not finding what we actually want can be stressful. And worst yet, you eventually end up buying something, only to find it cheaper in the shop next door.... And let's not worry about how much money buying it online would have saved.
It is easy and convenient to shop online. A large range of shops around the world can be shopped simultaneously to find the ideal item at the right price. Best of all, the item is often shipped free of charge, with no more heavy bags across the area!
But, online consumer rivalry can be difficult. Pipecandy reports that in the US alone there are approximately 1.3 million eCommerce stores, but figures differ wildly. And you're not just up against small niche businesses; by 2021, Amazon is expected to account for 50 percent of all online purchases in the US. How do you stand out, then? What would you do to win online customers and keep them?
It is important to create a great online shopping experience.
With the online shopping experience, clients are growing increasingly dissatisfied.
During the 2016 holiday shopping season, 47 percent of customers reported problems with their online shopping experience in a 12-market global survey, higher than the previous year. If they had a bad experience, nearly 80% of UK customers would turn to online retailers.
Here are some lessons that some of my fine, poor and ugly online shopping experiences can teach retailers.
Experience the best online Shopping Experience: good customer experience at Socheko.com
I purchased a New Year's gift from Socheko.com. I was very pleased with the overall experience; the order was easy to carry out, and the item would arrive the next day, they said.
A day later, it came, but I was not upset. About why? That in the whole shipment process, they gave me updates. I knew when it was packed and when it was delivered, and I was able to watch where it was exactly. Best of all, it was easy to ship!
I realize they have a larger budget than smaller online stores, so it doesn't cost much to have accountability for the consumers.
LESSON: Keep customers happy by keeping them informed.
Getting the formula right People buy online because it's convenient: they're going to find somewhere else to spend their money if you make it tough. Keeping customers up-to-date and updated is a convenient way for your customers to build a better online shopping experience and keep them coming back to your store!
I would love to learn about your experiences with online shopping and then be able to share them with eCommerce firms.
