Why Would I Buy An Apple Watch?
There’s obviously been huge reaction to the announcement of the price and release date of the Apple Watch. Reading all of the press around it, comments on Facebook, tweets in the Twittersphere there seems to only be only one consensus - negative.
Why? I think there’s a few reasons:
The Name: Apple called it a ‘Watch’. That instantly means everyone has made the association it should be a stand alone product that sits on your wrist.
The Apple Watch isn’t that.
It’s a companion device for your phone. In the same way Google Glass is a companion device. Without a phone, their function is pretty limited. That doesn’t mean Apple won’t create a standalone product in the future. I think they will. For now though, they’ve done the classic Apple “We’re only going to roll out a few features every year to maximise the amount of revenue we can make from our new product” strategy. There’s plenty of reasons why they might have chosen that route - the market was growing, they want to lead rather than follow, etc, etc - but for now what we have isn’t the watch everyone was expecting. Yes, it is a watch in that you can read the time on it and it sits on your wrist, but it’s as much of a watch as Google Glass, and you could tell the time on that too!
The Battery: Following on from the point above, if it were a standalone product the battery would be good enough that you don’t have to charge it once a day (or more). It’s a completely valid argument and for anyone that says this is a deal breaker - get a Pebble. Same goes for it being waterproof (although not all watches are waterproof!) And why would you make it waterproof if it essentially doesn’t work unless you have your phone with you? I know, right.
It’s Made by Apple: I think this also has to be factored in. Nowadays everyone expects Apple to release the greatest products in the world, EVER. But actually they don’t do that as often as you’d think. The iPod, iPhone and iPad, yes, definitely, completely, they’ve changed the world forever. Now take a minute to walk through all of the other Apple events they’ve held. The products they’ve released. There’s tonnes! Not every one is the greatest product in the world, EVER and for some it took a little time too. Remember when Apple released the iPad? How many people cried out “it’s just a huge iPhone”. It was back then. It isn’t now.
After all of this, do I still want one? Yup.
You’ll probably call me crazy. Fine. But I know what I’m buying. I know it’s not a standalone watch. I know it’ll probably last me two years tops. I’m fine with that. And I bet you’ll still want to have a play with it when I get one though, right?
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