Stratacomm Digital

Making our digital research and thought-leadership more digital. For the FUTURE. Stratacomm #digital

[stratdigital]

This is a great resource for learning about Google Analytics implementations and how to avoid some of the pit-falls that can compromise your data. 

[karahstreet-blog]

Summer Lovin'

[stratdigital]

In honor of Memorial Day, we share the sentiment of every office worker across America.

(Source: I Can Haz Cheezburger)

[stratdigital]

The Car Connection | The Best States For Driving--And The Worst

The top five states for driving might surprise you. Check out this infographic from The Car Connection and speculate as to why the southeast is in the red...

(Source: The Car Connection)

[stratdigital]

I noticed that POM was responding to a PR crisis using a coordinated effort, and was leading with digital. Here’s a quick slide I put together showing how paid media, paid search and Facebook aligned to drive traffic to a website that POM set up in response to the FTC’s lawsuit. 

It is worth noting that they are not using Twitter as part of this campaign.

[stratdigital]

Some good thinking around how to best time your social media posts. Useful insight.

[stratdigital]

Welcome

Our team of experts is always finding great resources to help us stay up-to-date on the latest in the world of digital communications. We often pass these links around on chat, post them to our personal Twitter feeds, or email them around the office. We had the realization that if we posted them to a public channel and kept an archive of our findings, that we could help our colleagues and clients stay on the cutting edge while providing benefit to the Internet. Plus, it will be easy to train our new staff and onboard them to our perspective. 

We started using tumblr to aggregate all the awesome digital learning we find - it's a great platform for multiple-authors and the style of quick posts we like. Check us out for links to articles, infographics, blog posts and other digital resources that will benefit folks in the PR/Communications digital world. Please feel free to comment and share. 

Oh, and on Fridays, we'll post a cat picture or 6. 

Enjoy,

Stratacomm

Learn more about our company here: http://www.stratacomm.net

[stratdigital]

Great infographic from the people at Pardot.com on how to create successful landing pages. This is a very useful tool to introduce the concept of conversion-optimized landing pages for your digital marketing.

[stratdigital]

Interesting article from AdAge.com about the challenges marketers and brands are facing in using social media.

[stratdigital]

Responding to comments online can be really tricky. You want to make sure that you are responding to the commenter in an appropriate way. This inforgraphic can help you start thinking about your comment-response strategy.