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Importance of having Google analytics on a care home website

Importance of having Google analytics on a care home website

Google Analytics for those of you that don’t know is a free tool which you can add to any care home website and it will tell you an awful lot about those people visiting your care home website.

What sort of things can Google Analytics tell me about my care home website visitors?

There are a number of things that Google Analytics can tell you about your website visitors,  including  the following:

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Using resident satisfaction surveys for PR

Using resident satisfaction surveys for PR

Resident Satisfaction Surveys are something which, in order to facilitate the growth and development of your care home,  you should be conducting on a regular basis.

Not only do they potentially provide you with feedback as to where you can improve your service, but also, they can be a great way to boost staff morale, perhaps reading a positive extract from a different survey at each 10@10…

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How respite care can really help to boost your business

How respite care can really help to boost your business

Generally, I think we would all agree, occupancy comes in cycles, and it is a rare care home indeed that does not experience some occupancy blip at one time or another.

Offering respite care, but beyond the ‘yes we have a spare room available if you come tomorrow’ approach can be a good way to help manage your way through these occupancy blips.

One major stumbling block that many people looking…

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Communicating your residents' life stories through your staff group

Communicating your residents’ life stories through your staff group

In my last post we discussed the importance of writing ‘life stories’ for all of your residents, not just those living with a dementia.

However, writing a life story is one thing, actually communicating that through your staff group so that it doesn’t just become a series of pages stuffed at the back of a care plan and forgotten is quite another.

So how can you ensure that your staff ‘buy in’ to…

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How many of you write 'life stories' for your residents?

It is now a common part of dementia care, finding out as much as you can about the lives of…

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How important is maintaining 'your brand?'

This post, is more of a question than an answer…

Yesterday I was driving through Manchester and I…

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New company or care home name? Do your research!

It used to be lovely in days gone by when it came to choosing a new company or care home name.…

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5 simple tips to help you increase your care home occupancy

Welcome to 2014 and I hope you have all had a great start to it!

Increasing your care home…

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Do you offer dementia care without dementia care training?

Well, I hope the answer would be no- how can you deliver the levels of non-task orientated,…

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Care home mystery shopping in 2013-the cold, hard facts.

As many of you know, given that I use my experiences quite extensively as food for thought…

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Why it is important to communicate your thought process with your customers

Human beings, on the whole, like some level of structure.  We like to know that if we put one foot in front of the other, then this will, on most occasions, keep us moving forward.  The exact same thing applies when someone comes to enquire at your care…

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How to develop a successful enquiry

In my last post we talked about how to recognise the ‘needs’ of someone visiting your care home,…

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Recognising the 'needs' of your customers

It is all too easy in a care home environment to assume that we know what it is that enquirers are…

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5 Reasons why staff empowerment is not working for you.

Carrying on from my last post, where I discussed how  two care home managers not taking the…

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Why communication can win (or lose!) you business

It has been an interesting learning week for me, in that the person whom I mentioned in my last…

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Selling the features and benefits of your business

This is a little bonus post this week, simply because an encounter with a friend of mine got me…

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Using YouTube for care marketing

The concept of using social media such as Twitter, Facebook and YouTube as a means of marketing a care home is still very alien, if not downright scary to many care home managers and care home owners.

However, by setting up your own YouTube channel and…

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