Ever After High Content Guide (Season 1 and 2) by Elise Carlton
I'm posting these since Elise deleted the page from her portfolio and these were the only pics I could find from this book 😭 If anyone has the others (cause I do remember being others but I did not get to save them back then) feel free to post them or something
there's more info about it on the Wayback Machine (I could not get the pictures)
It's a good think I have saved some EAH artists portfolios in 2020 ! ^u^ I'm also sharing the texts which seem a little bit different from those found in the Wayback Machine archive :
MOOD BOARD & ASSET CREATION CLIENT: Mattel Designed at Clever Creative SERVICES Photography and Image Manipulation Illustration and Lettering Page Layout and Design
DETAILS The scope of this project was broad, and we enjoyed the process of immersing ourselves fully in the brand. The major phases included: (1) generating new brand assets, (2) designing a content guide for third-party publishers, and (3) creating an asset guide as an index for all 2014 brand assets. Ever After High (EAH) revolves around the students, faculty, and staff at the titular high school, all of whom are related to mythological or classic fairytale characters and have appropriately punny names and abilities (e.g., Ashlynn Ella, daughter of Cinderella, who’s completely obsessed with shoes).
MOOD BOARD & ASSET CREATION EAH has a collage-like look and feel with many layers of textures, patterns, and decorative elements. We first assembled large mood boards with distinct themes to guide the process. Then we had a lot of fun digging through craft stores and flea markets collecting vintage curios, fabric embellishments, and anything else we could use to make official brand assets.
CONTENT & ASSET GUIDES The guides prioritized legibility while maintaining the colorful, layered look of the brand. The printed version was hand-bound by Bella Betiato.
