It’s time to rethink the cloud. Here’s how new players thrive
TierPoint, Peak 10 and other private operators blend services, models in data centers.
by Chris Nolter
Data centers and the infrastructure that underpin IT services have been fertile ground for private equity funds, such as GI Partners, Welsh, Carson, Anderson & Stowe, Oak Hill Capital Partners, Abry Partners, Catalyst Partners and others.
"Private equity has played very aggressively and significantly in the pure co-location part of the market," said Peter Hopper, co-founder and CEO of DH Capital LLC, a boutique that has brokered deals for many of the financial sponsor-backed outfits in the sector.
While many of the private companies started with an emphasis on co-location, which is essentially providing parking spaces for corporate servers in data centers, many have adopted more complex, hybrid models.
For instance, in addition to providing basics such as space, power, and temperature control for clients' servers, private companies have now added managed services, such as backup, network security, web hosting and monitoring servers. Private cloud services, in which dedicated servers provide remote computing capacity, are common. Hybrid providers can also package public cloud services of Amazon.com Inc. (AMZN) or others.
"The attitude is whatever you need -- whether it's co-location, whether it's managed services, whether it's cloud -- we are the person who can figure all of that for you," Hopper said. "Those models continue to be very good places for PE to invest in."
Five to 10 years ago, the lines were clearer, according to Structure Research analyst Jabez Tan.
"You did pure co-location or hosting or cloud or telecom-type networking or connectivity," Tan said. "Nowadays you often see a blend of everything, a smoothie of all of these different kinds of services."
Large public REITs such as Digital Realty Trust Inc. (DLR) Dupont Fabros Technology Inc. (DFT) and Equinix Inc. (EQIX) dominate the wholesale business, while companies such as Amazon.com, Microsoft Corp.'s (MSFT) Azure and Alphabet Inc.'s (GOOG) Google reign supreme in public cloud storage.
"[The REITs] have the economies of scale the global reach the global presence, the global footprint," said Tan. "Because they have that blueprint, they are able to drive down costs while still offering a premium product."
Amazon, Microsoft and Google have gained a similar position in cloud services.
"Is there an opportunity in the middle of the market?" Tan asked. "I would say absolutely so."
It's in this middle arena where private equity-backed players have thrived.
The hybrid group in the middle, for example, includes TierPoint LLC, which is backed by its chairman and cable entrepreneur Jerry Kent, RedBird Capital Partners, Stephens Group, Jordan/Zalaznick Advisers Inc., and Thompson Street Capital Partners.
TierPoint has been one of the most aggressive acquirers in the space. The St. Louis company agreed to buy Omaha, Neb., hybrid Cosentry Inc. in January, and purchased the data center operations of Windstream Communications Inc. (WIN) for $575 million in December.
"Our original focus, when we got into the space, was really on co-location," TierPoint's chief strategy officer, Andy Stewart, said in a phone interview.
When the company expanded into Oklahoma City, Okla., which is considered a second-tier city, Stewart saw the need for broader offerings beyond co-location.
"You needed to offer cloud and managed services, as well, and be that trusted IT adviser," Stewart said. "Customers were coming to us for more solutions. They trusted us as a data center provider and they were outsourcing parts of the IT business to us."
TierPoint branched out into managed hosting, and then into cloud services, disaster recovery, storage and other offerings and, Stewart said, has found the Southwest and northern Midwest to be attractive markets. TierPoint is looking for organic growth for now, while it integrates Cosentry and the Windstream assets. But acquisitions will be part of the formula in the future.
Kent, the TierPoint chairman, has built companies before, having previously run Suddenlink Communications Inc. Just recently European group Altice SA bought a majority stake in Suddenlink for $9.1 billion.
Stewart suggested that PE backers have patience.
"We're thinking about growing TierPoint over a longer time frame than that three to five years that a PE-backed company would typically have," he said.
Another prominent hybrid is GI Partners-funded Peak 10 Inc. GI Partners acquired the company in 2014 from Welsh, Carson, Anderson & Stowe, which bought out Seaport Capital and McCarthy Capital in 2010. San Francisco-based GI Partners also manages funds for California Public Employees' Retirement System and California State Teachers' Retirement System that have acquired data centers, among other properties.
The company will continue to increase scale through dealmaking. In an email, Peak 10 CEO David Jones said the company considers several factors, such as financial performance, quality of infrastructure, reliability of facilities, the network and cloud framework and the quality and tenure of customer base, among other things.
"We look for quality of systems and process as well as how scale of operations is being addressed and achieved," he wrote. "The co-location, managed service and cloud sectors are dynamic."
Jones said that Peak 10 will continue to focus on compliance, disaster recovery as a service and tools to expand its customers' cloud solutions and self-management capabilities.
Niche operator 2nd Watch Inc., which has backing from Madrona Venture Group, Columbia Capital and Top Tier Capital Partners LLC, manages Amazon's public cloud service. Other privately owned companies in the space include Denver co-location group Cologix Inc., EdgeConneX Inc., of Herndon, Va., and Tampa, Fla.-based vXchnge
Publicly owned operators have gobbled up some PE-backed companies in recent years, with Canadian cable group Shaw Communications Inc.'s purchase of ViaWest Inc. from Oak Hill Capital Partners for $1.2 billion coming in 2014. Oak Hill had itself bought ViaWest in a 2010 secondary buyout from Trinity Equity Investors, Goldman, Sachs & Co. and Quilvest. And last year, Digital Realty Trust purchased Telx from ABRY Partners and Berkshire Partners for almost $1.9 billion, while Boulder, Colo., fiber networker Zayo Group LLC (ZAYO) acquired Catalyst Investors-backed Latisys Holdings, LLC for $675 million.
DH Capital's Hopper explained that the publicly traded REITs tend to trade in mid- to high teens multiples of the latest quarter's annualized Ebitda because they have the advantage of favorable tax treatment since profits have to flow through to shareholders.
"Because the large REITs have been fairly aggressive consolidators, they have been able to pay higher multiples and still be able to do very accretive transactions for good private co-location properties," Hopper said.
Multiples have generally ranged between 11 times and 15 times Ebitda for co-location properties. Buyouts of the hybrid companies have been between 11 times to 13 times Ebitda.
Still, the lines between the IT infrastructure services, and the companies that provide them, are growing less distinct. So dealmaking valuations could change, too.
"There is a blurring of the lines as it relates to traditional business models," TierPoint's Stewart said. "There is a lot more overlap now."
















