@mintysmoothie submitted:
Here’s a general rundown on ratings, and an FYI I’m speaking broadly about a complex industry. This is a bit long but I hope you will bear with me!
So while most people look at viewership numbers, it’s actually better to look at the 18-49 demo because that’s what advertisers care a lot about (it’s actually a more complicated than that but these are the numbers available to the public), and for the most part what shows get renewed and how much advertisers pay correlates strongly to ratings in this key demo.
When we say a show got a 0.72 in 18-49, it doesn’t mean it got 0.72 million viewers in the demo, but that 0.72% of people ages 18-49 watched the show.
Advertisers don’t care much who watches on delayed DVR viewing because people tend to skip commercials. Networks at least care about delayed viewings so they can measure the overall interest in the show.
So let’s take a look at Feud and ACS numbers (tables are from tvseriesfinale.com).
While Feud has higher viewership numbers for it’s premiere compared to ACS, ACS performed
in the 18-49 demo (Feud - 0.52, ACS - 0.72). Basically, Feud appealed to older audiences while ACS Versace appealed to younger audiences, comparatively. It makes sense–Feud was about a story from over 50 years ago starring older actresses, while ACS Versace draws from events 20 years ago with actors like Darren Criss and Ricky Martin that appeal to younger audiences. Both of their 42-43% drops from the premiere episode is a bit steep though. ACS is at least better off since it had higher ratings to begin with. Also, if we look at FX shows by rank ACS Versace comes in second to the network jewel AHS. That’s not unusual; even PvOJ came in second to AHS seasons 5-6. Feud comes in at 8 in the rankings.
ACS ep 5 airs on Valentine’s Day which is gonna screw up its season average though. It’s not a big deal overall, the show is taking a one week break after that, presumably to rerun the episode. We also have to look at something else–cable-cutting. Live television has been declining as people turn to streaming services,
so there’s more diversity in revenue streams other than advertisers in live viewings.
The most obvious case is FX using ACS Versace to promote their FX+ subscription service. There’s also iTunes/Google Play/Youtube TV, etc. Both episodes of ACS Versace so far have topped the iTunes ranks. The numbers aren’t public but FX will probably keep us updated in press releases to tout how well the show is performing in streaming services if the numbers are good. (Musexmoirai also thinks the show is getting Disney support. The cast has appeared on Good Morning America and Jimmy Kimmel which are both owned by Disney. ACS is also getting good awards buzz, which helps with publicity, longevity, and network branding.) So yeah, my analysis is that the show is healthy. It’s not gonna be “OMFG HUGE CULTURAL EVENT OF THE YEAR!!!11” levels that PvOJ was, but it’s still gonna make bank, dominate cultural conversations, and rake in some awards. If you want something with potential that tanked, look at Waco–bad reviews, bad premiere ratings, no cultural buzz.