Retail News: Halfords Acquires Boardman Bikes
Retail News: Halfords Acquires Boardman Bikes
Exciting times for Halfords as they buy Boardmans Bikes by Guy Chiswick, Webloyalty
Halfords announced this week that they have bought the performance cycle brand, founded by former Olympic champion Chris Boardman.
Halfords already sells the brand in the UK and Ireland, and even sells the Boardman Elite Series through independent cyclist retailers in the UK and the USA.
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