#100ideas

[leftbrainrightbraincello]

Science, not just for scientists: 100 ideas

What is it? The British Science Association’s new campaign to crowdsource 100 ideas from scientists and non-scientists to show that anybody can engage with science. The ideas include, ditching exams, promoting collaboration between science and religion and holding a national ‘science-free Friday’.

It’s good because it aims to integrate science into our society and breaks down barriers between the public and the scientific community. It highlights that you don’t have to wear a lab coat to engage with science!

Vote for your favourite idea

[fernand0]

Hackathon: 100ideasZGZ

[mcgd-kellyhamm]

100 Ideas- Branding Column

3 Things Learned

1)  “The best designers understand that stagnation kills a corporate personality. Without variation an organization appears inflexible and, therefore, unable to adapt to new developments.  Too much anarchy, however, and shareholders become wary of the corporation’s stability.  Corporate identity is a fine balancing act for a graphic designer.” (Corporate Identity, 79)

2)  “Deployed in major airports worldwide, the campaign highlighted the fact that nothing should ever be taken for granted, an unconventional message for a bank.  But the key to establishing a brand– any brand– is to be explicitly different.” (Branding Campaigns, 141)

3)  “Creating a brand is not the same as designing a corporate identity program, though the confusion still persists.  A brand is a great deal more than a logo, more than a graphic universe, more even than the sum total of all its visuals, slogans, and ancillary products.  A brand is an invisible entity, a story in the mind of consumers, a sense of excitement at the prospect of seeing, touching, or acquiring a particular thing.  In other words, a brand is a compelling story.” (Brand Narratives, 149)

[bpatmcgraphicdesign-blog]

Week 14: 100 ideas “Branding”

In the Entrepreneur section i figured out that a common theme of this book and graphic design is mind manipulating. Which is kind of crazy to think of all these little things in their work are meant to influence you to a certain idea. It almost makes me try to find the things in the art that they don’t want me to see. In the Brand narratives section i reread some information that i kind of already understood such that brands have to try to appeal to certain types of people and most brands are trying to get the interest of as much people as possible and how companys need to be like google ever changing to keep people interested and not switch. I learned in the Guerrilla advertising section that not all guerrilla advertisments are meant to be aggressive or hostile, they were initially used for political campaigns that weren’t able to get a hand on mass media but needed a way to promote themselves.

[bpatmcgraphicdesign-blog]

Week 12: 100 ideas “color” column

in the red with black category i learned that red with black is a very dominating color combo and you might not be able to control the way it is conveyed because of its aggressiveness.  In the Supreme geometry section i learned that black is considered the color with the most graphic impact. So now knowing this in my mind red and black are not colors to fool around with lol. I learned something pretty cool in the night spectaculars, that Paris was one of the first cities to have street lights and was the birthplace of neon signs. After all these reading i’m starting to think France was almost the birthplace of alot of types of art.

[bpatmcgraphicdesign-blog]

Week 11: Propoganda

In the Propaganda section i reread about what i kind of already knew but in more detail that propaganda is manipulative and sometimes spreading lies. I remember having to research propaganda when we read 1984 in high school and how you can see some of those same ideas now a days like the Obama “hope” posters. in the manifestos section i learned something pretty cool, that in 1909 Marinetti published a manifesto that resembled a newspaper and it was considered one of the first versions of machine art. I chose the third section the provocative gesture because i was looking for another section of this weeks reading and saw a weird picture of the statue of liberty kissing another girl and i had see what it was and it turned out to be the next section i was going to read. I learned that any image can make a huge stand for something you might not be expecting like Madonna grabbing her crotch is a symbol of woman’s liberation. Who knew?

[bpatmcgraphicdesign-blog]

Week 10: 100 ideas “large type”

I learned in the supergraphics section, that i thought was pretty cool was that in world war 1 the designs on the ships were made to stand out. I found that surprising because its the exact opposite of camouflage, but it turns out that’s how the through off enemy depth perception, Interesting. I also learned in the loud typography section which i thought was cool is that in the 90s loud typography was closely related to rap music because of its rhythm. Finally i learned in the Monumental images section that large and loud images have been used in a marketing type scheme since the 1900′s and even before with examples like kings and bishops having giant images and sculptures of them self to promote they are larger than life. Would have been helpful if i actually read this before project 2 and 3 where i used large images and such.

[mcgd-kellyhamm]

100 Ideas- Color Column

3 Thing Learned

1)  “For the Russian painter Kasimir Malevich, the black square was the perfect icon.  It did not represent anything, yet it was the expression of an absolute reality in its purest form.” (Supreme Geometry, 72)

2)  “The City of Light, as Paris is sometimes called, was not only the first metropolis to install street lamps on its main boulevards, it was also the birthplace of commercial neon signs.” (Night Spectaculars, 111)

3)  “The smell of ink can act as a creative trigger.  Stepping into a printer’s shop or doing a press check is not only a heady sensory experience, it also spurs the imagination.  Gooey, creamy, sticky–inks seem finger-licking good.” (Layering and Overprinting, 142)