IKEA’s time travel experiment
I’d say it’s quite obvious that I’m a big IKEA fan, so I am excited to be presenting our first IKEA sponsored post. Both this site and our house are filled with lovely things from IKEA. I love IKEA’s style, ease, efficiency, accessibility, affordability and adaptability. As parents of 4 children, IKEA is well suited to easily giving us exactly what we need as our needs constantly change over time. And I love that if I can’t find exactly what I need, I can search through the IKEA website or catalog and find the pieces I need to create my own version or adapt an IKEA piece I already have. Our paper towel holder started life a an IKEA sort toy for our oldest son and now lives on in our kitchen. I’m in the process of making a new art table for my children out of pieces from 2 LACK side tables and an old desk top, all in the same lovely shade of green. I love that I was able to put together a SÖDERHAMN sofa that fits all 6 of us comfortably, looks great and can continue to be adapted to our needs as everyone grows. I could go on and on about how IKEA adapts to our needs over time.
In the spirit of this adapting to life with kids, as your needs change and grow over time as they change and grow, IKEA has just released the first installment of their time travel experiment. IKEA tasked world-renowned hypnotist Justin Tranz and a group of actors with sending a couple of IKEA shoppers on their own time travel journey as parents.
“In the new IKEA catalogue you can find solutions for every episode in life”, says Johan Wickmark, Global Catalogue Manager for IKEA. And in the video we can see how IKEA can be part of this “family”’s life episodes over time, adapting to their needs as their daughter grows. The first video from the Time Travel Experiment debuted on Wednesday on YouTube, but you can see it below.
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Coming up on Monday, a few of my favorite picks from the new IKEA catalog.
* Thanks very much to IKEA for sponsoring this post. This post has been sponsored by IKEA, but my IKEA love is my own.
