I chose this advertisement because it made me stop as I was flipping through a magazine. Honestly, most ads concerning birth control or feminine products give me pause. This is mainly because the ads for both tend to attempt to paint this beautifully unrealistic scene of the product it is attempting to sell. For example, this is an advertisement for a hormone-free birth control option, which in this case is an IUD. Part of the process of choosing this option includes inserting a foreign object into a woman's uterus, which we can imagine may be uncomfortable for various reasons. However, this is not a reality that is depicted in the ad. Instead, we are given an image of a cheerfully happy woman, smiling ear to ear as she saunters down a brick path smelling the flowers. These elements of the ad seem like a way of the advertiser to gain compliance in buying this product or choosing this option for birth control. More specifically, the presentation of the woman in the ad, the bright colors and the overall joyfulness is used as a weapon of influence. This ad most closely uses “liking” as a weapon of influence. We may not personally know the woman in the ad. However, there are many women who may stop and see themselves or what could potentially be them in this woman. They may feel like their birth control literally does not make them happy and that maybe using a hormone free birth control option could allow them to be like this woman who is so effortlessly happy. In that regard, the target audience likes her and want to be her.














